Our top 5 favourite social media publishing apps

We have previously posted about our top 9 favourite social media apps that we believe will step up anyone’s social media game, but what about publishing apps? If you want to be efficient in your social media strategy then using a publishing app is the only way to go. Here are our top 5 picks:hootsuite- legendary social media vancouver

Hootsuite is one of the most popular social media publishing tools (with over 15 million users) and for good reason. They offer a complete solution for all of your social media management needs. Hootsuite is compatible with over 35 social media networks, including Facebook, Twitter, Youtube, Instagram and Pinterest.

Our favourite aspect of Hootsuite is their bulk uploader and unlimited scheduled messages – by uploading a CSV file (with your pre-planned content), you could literally plan your content for the next year and beyond!

One of Hootsuite’s other most compelling aspects is its analytics abilities, though you need an upgraded plan to access these. The tool helps you and your team understand social results by producing more than 200 metrics to measure performance. Once you’ve generated reports, you can easily export them to Excel, Powerpoint, PDF and CSV files to be distributed amongst your team/or company. 

Hootsuite also has a limited free plan that includes 3 social media profiles, 1 user and a limit of 30 scheduled messages. 

Hootsuite-social-media-legendary social media vancouver

later-legendary social media vancouver

Later is a scheduling app for Instagram, Facebook, Twitter and Pinterest. We personally love – and use – Later because they have an awesome visual posting calendar and it’s easy to use. You simply upload photos to your media library and then just drag and drop them to the time you want to post, allowing you to create a visually pleasing feed quickly. 

Another nifty aspect of Later is it allows you to schedule your first comment on Instagram, so if you want to use hashtags (a great way to reach a wider audience) but wish to keep your caption neat and tidy, then scheduling the first comment is the solution for you. 

What really sets Later apart from other publishing apps is their “free forever” plan, that would sustain the social media needs for some small businesses: 

later-social-media-legendary social media vancouver

sprout-social-legendary social media vancouver

Similar to Hootsuite, Sprout Social combines several media tools into one platform, including social media scheduling, monitoring and reporting. Sprout Social is one of the few publishing tools that has a CRM (customer relationship management) feature. Sprout’s CRM allows companies to better serve their customers by analyzing previous interactions.  

Sprout Social is most commonly praised for its reporting features: beautiful reports ready to be downloaded and shared with clients without editing (a big time-saver for a social media manager). 

Their integrations include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Youtube, Tripadvisor and Google.  Making it a very impressive centralizing publishing tool. 

One drawback of Sprout Social, however, is the price:

sprout-social-media-legendary social media vancouver

tailwind-legendary social media vancouver

Tailwind is focused on visual content for social media – specifically for Pinterest and Instagram. For Pinterest, you can use this app to schedule posts, find trends through their insights, monitor your brand, launch contests and promotions as well as gaining access to analytics and reporting. 

Included in Tailwind’s software is a smart scheduler that will help you decide when is best to post your updates in order to maximize engagement. 

For Instagram, Tailwind has a nifty feature called ‘hashtag helpers’, which will assist in finding, using and analyzing the best hashtags to help improve your reach and engagement. 

Tailwind is ideal for bloggers/influencers who produce content that includes a visual element and needs to link back to a website, which is perfect on Pinterest. Pinterest has 322 million active users per month, so the potential reach is massive and not a platform to be forgotten about!

tailwind-social-media-legendary social media vancouverbuffer-legendary social media vancouver

Buffer is an intuitive and streamlined social media publishing platform that allows users to optimize their posting schedule to ensure the best engagement with audiences. It supports Facebook, Twitter, LinkedIn, Instagram and pro users can use the platform to publish to Pinterest. Free users have the option to connect up to 3 social accounts, including Facebook Pages and Groups. 

As the name suggests, Buffer allows users to build up a selection of relevant posts you want to share, which you can then schedule to go out at the most suitable time for your audience and provide the analytics to show the success of your posts.  

Our favourite feature within the Buffer platform is the ‘Buffer reply’ which allows you to take the following actions:

  • Reply
  • Like
  • Follow
  • Archive 

This feature also allows you to tag a conversation, allowing you to follow up later and assign the conversation to another team member who might be able to answer queries better than yourself! 

buffer-social-media-legendary social media vancouver

Final thoughts

If you haven’t yet dabbled with any of these publishing apps for your social media, then we would recommend checking out as many free trials as possible and see which apps work best for you and your existing workflow. 

If you need help with your social media management, our team can help! 

How to get more Adds To Cart and Purchases on your website

If you have an eCommerce website, then your ultimate goal is to convert your website visitors into paying customers, right? Unfortunately, just because you built a website, doesn’t mean paying customers will come. You need a little thing called conversion optimization!

How do you optimize your website so visitors take the actions you want them to? There are lots of ways you can encourage people to make a purchase on your website, but we have three conversion optimization tips that we believe will get the sales you want. 

1. Establish trust on your homepage

It’s important to establish trust with users immediately. Just like in real life, first impressions can be everlasting. Firstly, include some text on why people should buy from you, instead of going elsewhere. What do you offer that your competitor doesn’t?

A landing page that speaks to everyone, speaks to no one in particular. So make sure you accurately describe the products and services you offer, and who exactly would benefit from buying from your business. 

Things to include on your homepage that will encourage users to shop or use your services:

  • Advertise current promotions
  • Free shipping (if you offer this)
  • Link to reviews
  • Pop up for a first-time buyers discount code
  • Reviews, such as Google Reviews, Better Business Bureau or Trustpilot 
  • Trust badges
  • Previous client logos

See below, how our client The Facial Room has included many of these elements in order to establish trust with viewers. 

conversion-optimization-website

2. Send abandoned cart emails

Abandoned cart emails are a great way to remind customers they left items in their cart and to entice them to come back and finish their purchase. 

You can easily set up Abandoned Carts email with a platform like Shopify or Mailchimp, which offers many add-on functions. 

Abandoned cart emails should include the following information:

  • A fun and engaging subject line
  • Introduction text 
  • List of products left in the cart 
  • Offer or discount
  • Checkout button or Call To Action (CTA)
  • Product reviews
  • Other product suggestions
  • Free shipping (if this option is available)
  • Add a sense of urgency with a time limit

Check out the different ways in which these three companies below executed a great abandoned cart email. They’ve used colour, snappy copy, humorous images and CTAs to regain the customer’s attention. 

abandoned-cart-email-sample

Image source: Really Good Emails

3. Include customer reviews on your product pages

Reviews on your website offer up a sort of social proof to your potential customers. Customers will gain a better understanding of the products, how they work, and what past customers liked and disliked. This will influence their decision-making. 

Customer feedback will also give you insights into how your business can improve its products and services, which can also be invaluable in improving your business. 

Reviews can also help with your SEO ranking, as online customer reviews communicate trustworthiness and authority to search engines.  

One way to encourage customer reviews is by offering a discount code to customers who complete a review on your website. 

Final thoughts 

Remember to keep tracking your results! Analyze the data, test new conversion optimization methods and eventually, you will know what does and doesn’t work. 

If you enjoyed this blog post, you might also be interested in learning about how to set up social media ads that lead to sales. 

How often should you blog for SEO?

Starting a blog is hard work. First, you need to think about what to write, and then you need to consider how you are going to promote your content. But you can’t just post once and then leave your readers hanging. The secret to operating a successful blog is posting on a consistent and regular basis. But how often should you be posting if you’re looking to boost your website’s SEO? Let us break it down…

How frequently should you blog for SEO?

The answer to this question is: it depends on what’s best for your company. 

Smaller businesses may find success posting only a few times per week, whereas larger companies may have the capability to push out daily posts. The main factor you should keep in mind is consistency. Find a schedule that is feasible for your business and stick to it. 

Keeping to a schedule when blogging is important for two reasons:

1. It helps build organic traffic by boosting your website’s SEO

Blogging is important for SEO if you want to increase visits to your website. By regularly creating SEO friendly blog posts, your website will make the climb towards Google’s page one for the keywords you are targeting. The higher you rank, the more likely people will find your website and visit it. 

2. It increases brand awareness

Every blog post you write has the chance to improve not only SEO but awareness of your brand, so make sure that you’re always producing high-quality content. Including relevant images and keywords will help you build your brand and establish credibility.

Try to think of the ways each and every blog post can showcase your brand and help to define your company’s voice. 

How to set your blog posting schedule to improve your SEO

If you’re in a hurry to massively increase your website’s traffic, we’d recommend posting as often as you and/or your team has the bandwidth for, without sacrificing quality. 

If your time is limited, your company’s niche is small, or you’re satisfied with growing at a slower pace, you may want to consider posting only once or twice a week or even once a month. 

If you’re preparing to launch a new product or service, you may want to consider increasing your posting schedule to generate buzz. 

When it comes to actually outlining a schedule, we recommend creating a monthly blog plan where you can decide on topics and keywords ahead of time. This will make writing your blogs easier and give you a clear idea of what you need to do to stay on track. This is the process our team at Legendary Social Media takes for our internal SEO, and it’s gotten us to Page 1 of Google 3 years running.

 

Starting a blog and keeping it consistent may seem burdensome, but since it isn’t an exact science, you just need to figure out what works best for your business. Looking for an easier way to improve your SEO and produce consistent blogs? Consider working with a company that specializes in just that! 

Ready to get started? Contact us and tell us about your business, your blog and your SEO goals and we’ll create a customized blogging plan just for you.

How does video help your website’s SEO?

Over the past few years video has become integral to content marketing in any business. 

Why? Video delivers information to users in a short and concise format! 

But there’s more to it than that, and it comes down to the who-owns-who of the web. Read on to see what we mean.

Video is important for your SEO and here’s why

Ok, first, what is SEO?

If you have a website, blog or online store, then you probably already know what SEO is and why it’s important for your business. But just you need a refresher, here are the basics of what SEO means:

  • SEO is short for search engine optimization
  • Search engines include Google, Yahoo, Bing and a few others you’ve probably never heard of 
  • Ranking higher with search engines will help your target audience find you
  • That’s because people type certain words into a search engine to find content they’re looking for. These words are called keywords
  • Google is the most popular search engine, serving over 90% of the worldwide web traffic

So that’s the basics of SEO. Now let’s get back to the role video plays in all of this. 

Embedding videos into your website can help you get found by search engines, especially Google.

Here’s how:

  • Google’s algorithms are increasingly prioritizing websites that contain video content.  
  • Website users are more likely to stay on a web page that features a video and the amount of time someone spends on your website improves your Google rankings. 
  • Increasing on-page engagement sends positive signals to Google, so having a video with valuable content on your web page can help your Google rankings. Engagement is counted when someone clicks “play” on a video.
  • Whenever possible, Google displays videos in its SERPs (Search Engine Results Pages). This especially pertains to query searches like “how to…” and “what is…”. Try it yourself: ask Google a question and it will likely pull up some educational videos. 
  • Backlinks increase your search visibility so if your video becomes popular with its viewers then they are likely to share the link. This creates backlinks.  

Super duper important fun fact: Google owns YouTube

In short, video helps your Google search ranking, because Google wants you to watch YouTube videos. 

Why? Companies advertise on YouTube.

And also, video is fun to watch!

If you decide to create some kick-ass video content and upload it to YouTube, make sure your audience can find your video by using keywords and phrases in the title and description – this will help match your viewer’s query. 

Types of video content your business could create

  • Explainers: Guide your viewers through a process or answer common questions about your business. A great way to build up customer trust and credibility. 
  • Vlogs: A diary-style video typically filmed by one person on their own webcam or camera.
  • Webinars: Create an online event or presentation for your audience.
  • Ads: Take the traditional route and create a scripted video advertising your product or service. 
  • Customer tutorials: Teach your customers on on how to use a product.
  • Interviews: A spotlight with 1 or 2 people like an influencer asking and answering questions.
  • Product videos: Introduce your audience to a new product by featuring it in a video.
  • Live: Doing something exciting? Take your audience with you – go live on social media!
  • Reviews: You can’t create this yourself but consider sending some free samples to an influencer and perhaps they’ll create content reviewing your product.

If you’re ready to create some AWESOME video content then check out our blog and follow these 6 simple steps to get more eyes on your YouTube videos!

P.S. our team at Legendary Social Media creates awesome stop-motion videos for product-based businesses. Let us know if you’re into that!

What is a Heading Tag? And what you need to know for your SEO

Understanding SEO is a lifetime endeavour. But there are a few aspects of SEO that any business which operates a website should at least grasp.

One of those elements is the H1 tag. In this blog, we’ll give you some tips on how to effectively use the H1 on your own website, and how it affects your SEO. 

What is an H1 tag?

H1 refers to an HTML tag that indicates a top-level heading on your website. Having headers in place makes it easier for both users and web crawlers to understand the content of your page. 

First, here are some of the terms we’ll cover in this blog:

  • Web Crawlers: also called a spider or spider bot, are internet bots that systematically scan the world wide web, typically for the purpose of web indexing (adding web pages to search engines like Google).
  • HTML: Hypertext Markup Language. Most websites use this code to create their web pages. 
  • Tag: An HTML tag is a snippet of code that informs your web browser how to display the content. 
  • Headings: HTML includes 6 different heading tags (H1, H2, H3, H4, H5, H6) formatted from largest to smallest. Just remember H1 is the most important of all 6 headings and impacts your SEO the most. 

How to use the H1 tag on your website for SEO

Use only one Heading Tag on every page

Search engine crawlers can identify multiple headers on a page. But by using only one H1 tag, you’re focusing your SEO efforts on one keyword or phrase. Using multiple H1 tags could potentially dilute the SEO power of each H1. 

Your Heading Tag should reflect the content of your page

This might seem obvious, but make sure your H1 tag describes the content of your web page. Use accurate descriptive keywords, your readers will soon leave if the content doesn’t match the title! 

Keep your Heading Tag to twenty-seventy characters

This is not overly important, but 20-70 characters is optimal. If it’s too short, you’re wasting space, but if it’s too long, you could be diluting the power of the tag. 

Be creative

Keeping all the above in mind, try and make your H1 tag unique. Your H1 tags don’t have to be statements or short sentences. You can phrase them in the form of a question or full sentences. 

 Don’t keyword-stuff

Avoid cramming in keywords in your H1 tag or body of text in such a way that it no longer makes sense. Your website’s user experience is vital to a good Google ranking. 

Why is SEO important for your business?

Search engines like Google have millions of users each day looking for answers to their questions or solutions to their problems. And users are more likely to trust the first page of Google results when searching. 

So, SEO is key to ensuring that your target audience can find you! 

Aside from improving your search engine presence, good SEO practices will improve the user experience and usability of your website. 

Do your research and find out what the keywords for your website need to be. Keywords are what users type into a search engine. Consider all the alternative search terms the user could possibly enter when looking for a product or service similar to yours.

We hope that this post helped you understand the importance of an H1 tag and why it is crucial to your SEO. Interested in learning more about Google? Read our post about BERT, Google’s most recent algorithm. 

Google BERT update: What you need to know

Google’s algorithm, which determines how websites are ranked in search, are updated frequently. This helps Google to ensure that it is delivering information that is relevant to you and your interests. 

These updates happen thousands of times a year and the latest update, BERT, is affecting 1 in every 10 Google searches. Implemented in October of 2019, BERT has been enhancing the user experience.

If you use SEO to get your website to rank better in Google search, here’s what you need to know about making changes for better SEO results: 

Google’s BERT algorithm update lets website copy feel more natural 

According to Google, BERT is said to understand the context of words in natural language and sentences. What BERT is doing is taking everyday natural language and refining its crawl of websites by decoding and understanding more words against each other. 

For example, if you had searched the term “2019 brazil traveler to USA need a visa” before BERT, here’s what you would have seen: 

Before BERT, Google pulled up articles about US travelers visiting Brazil, but if you look carefully the search was about Brazil travelers needing a visa to enter the USA. After BERT, the algorithm results are much more accurate. 

And one more, “can you get medicine for someone pharmacy” …

It takes the context of a string of words and uses BERT to understand what the user is searching for more accurately. Google is placing importance and emphasis on all the words in the search keyword string, not just pulling random keywords and matching results. 

What does this mean for SEO? 

How is BERT affecting the way we write website copy? The new algorithm is pushing website owners to create content that is unique and specific and doesn’t necessarily require using exact keywords in headings and body text like in past years. 

Your content should be: 

 

  • Concise and informative 
  • Written more freely and naturally 
  • Have less emphasis on keywords 
  • More quality over quantity

This means that copywriters will have to be creating more concise, quality copy that is packed with info in short form. It means creating copy that is to the point and answers readers’ questions in an easily digestible way. That means using more natural language, without as much emphasis on keyword-loaded paragraphs and headings.
We see that Google is obsessed with the user experience and for good reason. They have implemented many algorithms to ensure that the end-user is getting quality content that is relevant to them, their locations and their interests. If you want to read more there is an awesome reference on Search Engine Journal here. 

Does Google delete reviews?

Does Google delete reviews?

Recently we’ve been asked this question by one of our clients, who was told that Google deleted reviews that came from anyone who got to your review page via a direct link you provided them. This is not true!

However, they do have a tendency to delete some reviews and its algorithm will flag them as spam (even if they’re not). Here’s what Google deletes, why, and what to do if you’ve spotted your Google reviews gone MIA. 

Here are eight reasons why Google would flag and delete your reviews: 

one. If the reviewer is a manager of your Google My Business

This one might seem obvious but if a review is left by a page manager, google doesn’t think it’s been left by a legitimate customer, flags it as a conflict, and deletes it. 

two. If more than one review share the same IP address 

Google algorithms will pick up on a repeated IP address. When different reviews are coming from one address Google marks it as fishy and inauthentic.

three. If the review was written from your physical location 

Google has your business IP address linked to your account so any reviews coming from the IP address linked to your business page are not going to fly. 

four. Too many reviews at once 

If you’re thinking of sending a mass email to your entire client list to remind them to leave a review, hold off. Google triggers go off when too many reviews are left in a short period of time. So be sure to space out those requests. 

five. Is the review from a land far, far away? 

If your business is located in Vancouver, it doesn’t make much sense that reviews are coming in from Brazil. 

Six. Did someone leave a phone number?

Why? Phone numbers in reviews are unnecessary and trigger spam alerts in the google algorithm.

Seven. If there is a link in the review 

Ask your clients to re-send reviews if there are links or URLs in the review or google might detect spam. 

Eight. Do all of your reviews look and sound the same?

It’s nice to ask your clients to politely leave a review but if you are scripting them into a review or making too many suggestions, spam alerts go off.  If your reviews look and sound the same they may get binned. 

 

What can you do if Google’s deleted your reviews? 

Unfortunately, you can’t do much except go out and get more legitimate reviews. There is no system in place that will bring back deleted reviews so as soon as Google deems a review as spam, it is gone, never to be seen again. 

Don’t sweat it! Obtaining new clients and providing them with a 5-star worthy experience is a more achievable (and boos-like) goal and the reason you started biz in the first place! So we think getting more legitimate reviews should be your new objective. 

Also after that 5-star experience, don’t go without asking a new client to leave you a Google review! It’s the face and reputation of your business online and if they are happy with your service, it’s a great way for them to recommend you to other people. 

The more solid reviews people read from strangers the more they are inclined to trust you. Not to mention that all this reviewing is adding keywords to your business, which is increasing your ranking in Google searches and algorithms. Win-win. 

Want to get to the 1st page of Google search results? Here’s how.

Small business SEO: Fifty-five facts you totally need to know

Do you feel like no one was talking about “SEO” a few years ago and now you’re hearing about it everywhere?

Do you not even know what it means or how it can help your social media in Vancouver?

Don’t worry, you’re not alone! Lots of business owners have no clue what SEO is or how to take advantage of it. So here, in plain English, is what SEO means and why you need it for your small business.

What is SEO and why is it so important for your Vancouver business?

SEO stands for “search engine optimization”.

Basically, it’s a combination of techniques that push your business’ website onto the first page of Google.

Why does that matter? Because today, most people find businesses on Google.

Being on the first page of relevant searches makes it much more likely that you’ll connect with potential customers, building your customer/client base!

55 facts to help your social media in Vancouver

Not sure how to use SEO to enhance your social media in Vancouver? Here are 55 facts you need to know!

55 Must-Know Facts for Small-Business Websites SEO
Courtesy of: Milkwhale

How to choose the right SEO keywords for your website

Building a website for your business in Vancouver? SEO should be at the top of your mind when you think about the design, the content (text, images and videos) and the types of pages you’re going to build.

Doing keyword research will help you decide the best SEO keywords for your website. Here’s how to do it.

How to do keyword research for SEO in Vancouver

Researching the keywords to use in website is so easy, anyone can do it. It’s a great part of your marketing to DIY to save on costs, since for most small businesses, hiring a professional keyword researcher isn’t worth the time or money.

Think about how your customer uses Google search, to find businesses like yours

A customer is going to type certain words into Google to find your business. You need to figure out what those words are, and use them on your website, in order to help customers find you.

Customers will fall into one of the following stages of what we call a “sales funnel.”

Awareness

Keyword example: “shoes”

They’re searching for something very general, usually one-word terms typed into Google. For example, “shoes”. This person is just exploring. Maybe they want to know the definition of shoes. Maybe they want pictures of shoes.

Should you use “shoes” as a primary keyword for your website? Probably not.

Engagement

Keyword example: “leather shoes”

At this level, people are searching for something a little more specific, but may not really know what they want to buy yet. By typing “leather shoes” into Google, your customer might just be looking at different brands and styles to compare options.

Should you use “leather shoes” as a primary keyword for your website? Maybe, but understand that you won’t have a buyer on your hands.

Discovery

Keyword example: “leather shoes made in Vancouver”

This is someone who knows what he/she wants. The keyword is pretty specific, and it’s clear that the customer already has in mind what to buy, but just wants to know where to get it from. He’s not quite ready to make a purchase, though.

Should you use “leather shoes made in Vancouver” as a primary keyword for your website? Absolutely. You want to tell this customer that you’ve got the leather, Vancouver-made shoes they’re looking for.

Note: See how this is more like a search phrase, than a word? A keyword doesn’t necessarily mean a single word – “keyword” refers to a string of words people type into Google to look for something.

Purchase

Keyword example: “love jules leather smoking shoes”

Now you have a customer who’s ready to buy. After typing a very specific series of words into Google, it’s highly likely this person just wants these shoes in their closet, already. They’ve decided on the brand, and the model of shoes they want. Nailed it.

Should you use “love jules leather smoking shoes” as a primary keyword for your website? 100%. This should be the keyword you apply to the page in your online store, where your customer can easily add the shoes to her cart, add her credit card, and complete her purchase.

 

How to build keywords into your website

Using the formula above, we can see that keywords like:

  • “love jules leather smoking shoes”
  • “leather shoes made in Vancouver”
  • “leather shoes”

should be part of this small business’ Vancouver SEO marketing strategy. The company should also find several similar keywords, and build their website using the whole list, to capture all of the customers they want.

How to build a bigger keyword list?

Google’s Keyword Planner is the easiest tool to help you build your SEO keyword list.

Enter your keywords into the list, set your location, and search. Google will build you a bigger list of relevant search terms you may want to consider. Don’t use all of them.

Take the “average monthly searches” number into consideration: You’re going to want more than a small handful of people to be searching for the terms you build into your website, in order to make this work worthwhile! Don’t worry too much about the competition column, or the bid amount.

The number of keywords to use on your website depends on your business, and your industry. But as a rule of thumb, each page on your website should target a different keyword. So, 10 pages = 10 keywords. If you sell products online, each product page should have its own specific keyword as well.

 

SEO or great content: What’s more important

OK, caveat here people.

It’s WAY more important to build your website around GREAT content, than an SEO keyword. In other words, having a website that’s easy to read, easy to use, and connects with your audience’s soul is worth WAY more than an SEO-heavy website.

But ideally, you can (and should!) have it all. Great content, ease of use, and SEO built in.

 

Why does SEO matter?

Great question. SEO, or Search Engine Optimization, refers to the work you do to make your website show up in Google search results.

When someone searches for the keywords that are important to your business’ website, you want that person to find you first.

The better your website is at SEO, the more money you’re likely to make off your website.

If SEO is on your mind, send us a message. We can walk you through how it works, why it matters, and how we can help.

Does more copy (text) on your website mean better SEO?

It surprises many of our clients, but Vancouver SEO awesomeness is one of the things we do best here at Legendary. Today I wanted to talk about website content, and how it affects your SEO.

A few years ago, I was asked by a hotel client to write new website copy for them. They wanted 3,000 words per page, and there were easily 25 pages to write.

25 x 3,000 = 75,000 words

That’s insane. Who’s going to read that much?

The theory was that more words means better SEO for their website. But even back then, the theory was but a myth. Google was already getting more savvy at ranking websites well when they have GOOD content, rather than MORE content.

 

Is more content better for your Vancouver SEO?

I came across this article in Search Engine Journal this afternoon. The first section of it was fascinating: the writer suggests experimenting with deleting pages, and therefore trimming back on the content or copy, of your website, to see if your SEO improves.

I love the concept.

Not only do visitors to your website like a streamlined site that’s easy to navigate, but this article suggests that by trimming the number of pages on your website and focusing on the highest quality content only, you could see some major SEO gains.

 

Nope, less is more

Poor quality content might actually hurt your SEO. So if you have some pages that rank well, and some that don’t, your overall SEO score could be reduced.

He’s a bit gimmicky, but Neil Patel’s blog about writing copy for SEO really nails the concept: Write for your audience first. Then consider your SEO.

It’s more important to have people spend time on, and click on the components of your website, than have a bunch of random people land on your site, but take no action there.

Doing it this way will get you a better Google rank than your competitors. Plus website visitors who understand and trust you, and buy from you.

 

Need Vancouver SEO help?

We offer some pretty unique, custom services to our small business clients here in Vancouver, including SEO options. We love writing blogs that have SEO in mind, but are researched and written to help your website visitors learn about you, or solve a problem.

We can also do an analysis of your website and help you get to a more user-friendly state, to increase the number of people who contact or buy from you.

Or maybe you just want the text on your website rewritten? We do that too, primarily to communicate your message effectively to your visitors, but also with SEO in mind.

Send us a quick note if that sounds awesome!