What is a Heading Tag? And what you need to know for your SEO

Understanding SEO is a lifetime endeavour. But there are a few aspects of SEO that any business which operates a website should at least grasp.

One of those elements is the H1 tag. In this blog, we’ll give you some tips on how to effectively use the H1 on your own website, and how it affects your SEO. 

What is an H1 tag?

H1 refers to an HTML tag that indicates a top-level heading on your website. Having headers in place makes it easier for both users and web crawlers to understand the content of your page. 

First, here are some of the terms we’ll cover in this blog:

  • Web Crawlers: also called a spider or spider bot, are internet bots that systematically scan the world wide web, typically for the purpose of web indexing (adding web pages to search engines like Google).
  • HTML: Hypertext Markup Language. Most websites use this code to create their web pages. 
  • Tag: An HTML tag is a snippet of code that informs your web browser how to display the content. 
  • Headings: HTML includes 6 different heading tags (H1, H2, H3, H4, H5, H6) formatted from largest to smallest. Just remember H1 is the most important of all 6 headings and impacts your SEO the most. 

How to use the H1 tag on your website for SEO

Use only one Heading Tag on every page

Search engine crawlers can identify multiple headers on a page. But by using only one H1 tag, you’re focusing your SEO efforts on one keyword or phrase. Using multiple H1 tags could potentially dilute the SEO power of each H1. 

Your Heading Tag should reflect the content of your page

This might seem obvious, but make sure your H1 tag describes the content of your web page. Use accurate descriptive keywords, your readers will soon leave if the content doesn’t match the title! 

Keep your Heading Tag to twenty-seventy characters

This is not overly important, but 20-70 characters is optimal. If it’s too short, you’re wasting space, but if it’s too long, you could be diluting the power of the tag. 

Be creative

Keeping all the above in mind, try and make your H1 tag unique. Your H1 tags don’t have to be statements or short sentences. You can phrase them in the form of a question or full sentences. 

 Don’t keyword-stuff

Avoid cramming in keywords in your H1 tag or body of text in such a way that it no longer makes sense. Your website’s user experience is vital to a good Google ranking. 

Why is SEO important for your business?

Search engines like Google have millions of users each day looking for answers to their questions or solutions to their problems. And users are more likely to trust the first page of Google results when searching. 

So, SEO is key to ensuring that your target audience can find you! 

Aside from improving your search engine presence, good SEO practices will improve the user experience and usability of your website. 

Do your research and find out what the keywords for your website need to be. Keywords are what users type into a search engine. Consider all the alternative search terms the user could possibly enter when looking for a product or service similar to yours.

We hope that this post helped you understand the importance of an H1 tag and why it is crucial to your SEO. Interested in learning more about Google? Read our post about BERT, Google’s most recent algorithm. 

Google BERT update: What you need to know

Google’s algorithm, which determines how websites are ranked in search, are updated frequently. This helps Google to ensure that it is delivering information that is relevant to you and your interests. 

These updates happen thousands of times a year and the latest update, BERT, is affecting 1 in every 10 Google searches. Implemented in October of 2019, BERT has been enhancing the user experience.

If you use SEO to get your website to rank better in Google search, here’s what you need to know about making changes for better SEO results: 

Google’s BERT algorithm update lets website copy feel more natural 

According to Google, BERT is said to understand the context of words in natural language and sentences. What BERT is doing is taking everyday natural language and refining its crawl of websites by decoding and understanding more words against each other. 

For example, if you had searched the term “2019 brazil traveler to USA need a visa” before BERT, here’s what you would have seen: 

Before BERT, Google pulled up articles about US travelers visiting Brazil, but if you look carefully the search was about Brazil travelers needing a visa to enter the USA. After BERT, the algorithm results are much more accurate. 

And one more, “can you get medicine for someone pharmacy” …

It takes the context of a string of words and uses BERT to understand what the user is searching for more accurately. Google is placing importance and emphasis on all the words in the search keyword string, not just pulling random keywords and matching results. 

What does this mean for SEO? 

How is BERT affecting the way we write website copy? The new algorithm is pushing website owners to create content that is unique and specific and doesn’t necessarily require using exact keywords in headings and body text like in past years. 

Your content should be: 

 

  • Concise and informative 
  • Written more freely and naturally 
  • Have less emphasis on keywords 
  • More quality over quantity

This means that copywriters will have to be creating more concise, quality copy that is packed with info in short form. It means creating copy that is to the point and answers readers’ questions in an easily digestible way. That means using more natural language, without as much emphasis on keyword-loaded paragraphs and headings.
We see that Google is obsessed with the user experience and for good reason. They have implemented many algorithms to ensure that the end-user is getting quality content that is relevant to them, their locations and their interests. If you want to read more there is an awesome reference on Search Engine Journal here.