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4 stats to enhance your 2021 social media marketing strategy

Posted on by Erin Reynel

It’s important to identify social media marketing trends and review statistics from 2020 in order to determine what types of content will resonate with our target audiences in 2021. 

For brands, having and maintaining your social media should be a fundamental aspect of your business by now. Brands investing in their social media marketing will benefit from increased sales and consumer recognition over their competitors! 

Obviously, 2020 was a unique year due to the COVID-19 pandemic, Forbes reported that internet usage increased by 50-70%as people turned to the internet for news and entertainment.

 So let’s take a look at some more interesting stats that should influence your social media marketing for 2021. 

1. Poor customer service will impact your following 

According to Sprout Social, 49% of consumers said they’d unfollow brands due to poor customer service. Therefore, customer service should remain at the forefront of your social media marketing strategy. 

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Image Source: Sprout Social Index 

So, one simple way to improve marketing in 2021 is to ensure customer inquiries are handled quickly and efficiently on your social media channels. If you don’t have anyone managing your social media channels, and you’re too busy running the day-to-day operations of your business, it might be time to hire someone to manage your social media. 

2. TikTok is growing rapidly

We’ve certainly seen an increase in demand for video content over the past few years, but TikTok saw its growth increase exponentially in 2020.

Statistics for TikTok according to Oberlo:

  • TikTok has roughly 800 million active users worldwide
  • TikTok has been downloaded over 2 billion times on the App Store and Google Play
  • 41% of TikTok users are aged between 16-24
  • TikTok has been downloaded 611 million times in India, this is around 30% of the app’s total downloads globally
  • The average time spend on TikTok is 52 minutes per day

If your target audience is between the ages of 16 and 24 then consider integrating TikTok into your social media strategy for 2021. 

3. Visual content for the win

Sprout Social’s research concludes that 68% of consumers would prefer to engage with images and 50% would prefer to interact with video content. 

HubSpot states that video has become the most commonly used format in content marketing, overtaking blogs and infographics, with promotional and brand storytelling videos being the most popular types of content created by marketers! 

Social media is quickly becoming saturated with your competitors, so how do you stand out? Beautiful photography! 

65% of people are visual learners, so inform your audience about your brand with this type of content! 

Visual content is a quick and effective way to communicate with your audience:

  • Showcase your products and promotions 
  • Share your brand’s story 
  • Convey an emotion
  • Increase traffic to your website 

We strongly believe in creating scroll-stopping content with social media photography! 

4. Facebook should not be neglected

Facebook has over 2.7 billion monthly active users making it STILL the most used social media platform worldwide. Therefore, a large portion of your target audience remains on this platform and Facebook should certainly be part of your content marketing strategy for 2021!

If you have a product to sell, then you’ll want to be utilizing Facebook Shops. 

Final thoughts

We hope you found these stats and trends of consumer behaviours and preferences as interesting as we did and apply them to your social media marketing strategy this year! 

If you’re looking for help with your social media marketing, get in touch!

 

Our top 5 favourite social media publishing apps

Posted on by Erin Reynel

We have previously posted about our top 9 favourite social media apps that we believe will step up anyone’s social media game, but what about publishing apps? If you want to be efficient in your social media strategy then using a publishing app is the only way to go. Here are our top 5 picks:hootsuite- legendary social media vancouver

Hootsuite is one of the most popular social media publishing tools (with over 15 million users) and for good reason. They offer a complete solution for all of your social media management needs. Hootsuite is compatible with over 35 social media networks, including Facebook, Twitter, Youtube, Instagram and Pinterest.

Our favourite aspect of Hootsuite is their bulk uploader and unlimited scheduled messages – by uploading a CSV file (with your pre-planned content), you could literally plan your content for the next year and beyond!

One of Hootsuite’s other most compelling aspects is its analytics abilities, though you need an upgraded plan to access these. The tool helps you and your team understand social results by producing more than 200 metrics to measure performance. Once you’ve generated reports, you can easily export them to Excel, Powerpoint, PDF and CSV files to be distributed amongst your team/or company. 

Hootsuite also has a limited free plan that includes 3 social media profiles, 1 user and a limit of 30 scheduled messages. 

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Later is a scheduling app for Instagram, Facebook, Twitter and Pinterest. We personally love – and use – Later because they have an awesome visual posting calendar and it’s easy to use. You simply upload photos to your media library and then just drag and drop them to the time you want to post, allowing you to create a visually pleasing feed quickly. 

Another nifty aspect of Later is it allows you to schedule your first comment on Instagram, so if you want to use hashtags (a great way to reach a wider audience) but wish to keep your caption neat and tidy, then scheduling the first comment is the solution for you. 

What really sets Later apart from other publishing apps is their “free forever” plan, that would sustain the social media needs for some small businesses: 

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sprout-social-legendary social media vancouver

Similar to Hootsuite, Sprout Social combines several media tools into one platform, including social media scheduling, monitoring and reporting. Sprout Social is one of the few publishing tools that has a CRM (customer relationship management) feature. Sprout’s CRM allows companies to better serve their customers by analyzing previous interactions.  

Sprout Social is most commonly praised for its reporting features: beautiful reports ready to be downloaded and shared with clients without editing (a big time-saver for a social media manager). 

Their integrations include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Youtube, Tripadvisor and Google.  Making it a very impressive centralizing publishing tool. 

One drawback of Sprout Social, however, is the price:

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tailwind-legendary social media vancouver

Tailwind is focused on visual content for social media – specifically for Pinterest and Instagram. For Pinterest, you can use this app to schedule posts, find trends through their insights, monitor your brand, launch contests and promotions as well as gaining access to analytics and reporting. 

Included in Tailwind’s software is a smart scheduler that will help you decide when is best to post your updates in order to maximize engagement. 

For Instagram, Tailwind has a nifty feature called ‘hashtag helpers’, which will assist in finding, using and analyzing the best hashtags to help improve your reach and engagement. 

Tailwind is ideal for bloggers/influencers who produce content that includes a visual element and needs to link back to a website, which is perfect on Pinterest. Pinterest has 322 million active users per month, so the potential reach is massive and not a platform to be forgotten about!

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Buffer is an intuitive and streamlined social media publishing platform that allows users to optimize their posting schedule to ensure the best engagement with audiences. It supports Facebook, Twitter, LinkedIn, Instagram and pro users can use the platform to publish to Pinterest. Free users have the option to connect up to 3 social accounts, including Facebook Pages and Groups. 

As the name suggests, Buffer allows users to build up a selection of relevant posts you want to share, which you can then schedule to go out at the most suitable time for your audience and provide the analytics to show the success of your posts.  

Our favourite feature within the Buffer platform is the ‘Buffer reply’ which allows you to take the following actions:

  • Reply
  • Like
  • Follow
  • Archive 

This feature also allows you to tag a conversation, allowing you to follow up later and assign the conversation to another team member who might be able to answer queries better than yourself! 

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Final thoughts

If you haven’t yet dabbled with any of these publishing apps for your social media, then we would recommend checking out as many free trials as possible and see which apps work best for you and your existing workflow. 

If you need help with your social media management, our team can help! 

How often should you blog for SEO?

Posted on by Erin Reynel

Starting a blog is hard work. First, you need to think about what to write, and then you need to consider how you are going to promote your content. But you can’t just post once and then leave your readers hanging. The secret to operating a successful blog is posting on a consistent and regular basis. But how often should you be posting if you’re looking to boost your website’s SEO? Let us break it down…

How frequently should you blog for SEO?

The answer to this question is: it depends on what’s best for your company. 

Smaller businesses may find success posting only a few times per week, whereas larger companies may have the capability to push out daily posts. The main factor you should keep in mind is consistency. Find a schedule that is feasible for your business and stick to it. 

Keeping to a schedule when blogging is important for two reasons:

1. It helps build organic traffic by boosting your website’s SEO

Blogging is important for SEO if you want to increase visits to your website. By regularly creating SEO friendly blog posts, your website will make the climb towards Google’s page one for the keywords you are targeting. The higher you rank, the more likely people will find your website and visit it. 

2. It increases brand awareness

Every blog post you write has the chance to improve not only SEO but awareness of your brand, so make sure that you’re always producing high-quality content. Including relevant images and keywords will help you build your brand and establish credibility.

Try to think of the ways each and every blog post can showcase your brand and help to define your company’s voice. 

How to set your blog posting schedule to improve your SEO

If you’re in a hurry to massively increase your website’s traffic, we’d recommend posting as often as you and/or your team has the bandwidth for, without sacrificing quality. 

If your time is limited, your company’s niche is small, or you’re satisfied with growing at a slower pace, you may want to consider posting only once or twice a week or even once a month. 

If you’re preparing to launch a new product or service, you may want to consider increasing your posting schedule to generate buzz. 

When it comes to actually outlining a schedule, we recommend creating a monthly blog plan where you can decide on topics and keywords ahead of time. This will make writing your blogs easier and give you a clear idea of what you need to do to stay on track. This is the process our team at Legendary Social Media takes for our internal SEO, and it’s gotten us to Page 1 of Google 3 years running.

 

Starting a blog and keeping it consistent may seem burdensome, but since it isn’t an exact science, you just need to figure out what works best for your business. Looking for an easier way to improve your SEO and produce consistent blogs? Consider working with a company that specializes in just that! 

Ready to get started? Contact us and tell us about your business, your blog and your SEO goals and we’ll create a customized blogging plan just for you.

Is Instagram Checkout available in Canada?

Posted on by Erin Reynel

Instagram Checkout is now available to all eligible Instagram business and creator accounts in the US, but what about Canadian users? 

In short, the answer is no. 

Canadian business users still don’t have access to this feature as of the date this blog was posted. But since this feature will likely be released north of the border soon, here’s what Canadians can expect from Instagram Checkout. 

What is the difference between Instagram Shopping and Instagram Checkout?

instagram-product-tag- legendary social media vancouverInstagram Shopping gives businesses the opportunity to easily link their shoppable products within Instagram, either in Instagram Stories or Feed. Users can simply tap on the product tags and be led to the brand’s website to view more information and purchase the product. See the example of how we tag products for our client, The Facial Room. Here we have tagged several product suggestions for dry skin within one post, encouraging users to checkout via The Facial Room’s website. 

Instagram Checkout is similar, but the major difference with this feature is that everything is done within Instagram. Customers never have to leave Instagram to complete a purchase. The first time a customer checks out, they simply fill out their name, email, shipping and billing information.

See the screenshots below of the Instagram Checkout process. 

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Image source: Instagram for business

This feature is a great way to easily and quickly convert your Instagram audience into loyal customers. 

Should businesses set up Instagram Checkout?

The opportunity to turn a browser into a purchaser with just a few clicks could have a huge impact on your conversion rates. This feature creates an effortless experience for customers by ensuring the purchase process is simple, convenient and most importantly secure! 

So, to summarize, the benefits of Instagram Checkout are:

  • Allows users to purchase products in just two to three taps without leaving Instagram
  • Eliminates checkout form issues and errors that often result in cart abandonment due to user frustration
  • Businesses no longer need to worry about maintaining and optimizing a mobile-first webshop (ideal for small businesses that are just starting out with eCommerce)

What are the disadvantages of using Instagram Checkout?

There are a couple of drawbacks to using Instagram Checkout that should be considered:

  • Instagram will collect a commission from the merchant on every order that is processed via the app. The current selling fee is 5% per shipment or a flat fee of $0.40 of $8 or less (including PayPal fees). 
  • Businesses could lose out on valuable customer data. For example, when customers check out on your website, you have the opportunity to collect emails for future marketing purposes. By using Instagram checkout, your business can only access limited customer information.
  • Instagram Checkout eliminates website traffic by allowing people to make purchases within the app. This may affect your website’s SEO performance and could reduce product reviews on your website.

Overall, we believe the benefits of using Instagram’s checkout outweigh these negatives. Offering up a great way for small businesses to break into eCommerce and showcase their products to new audiences. 

A few tips for driving sales with Instagram Shopping

So whilst Canada still doesn’t have access to Instagram Checkout, let’s make the most of the tools we can use! You can still drive sales through Instagram by following these simple steps:

    1. Be consistent with your product tagging. If you’re posting three times a week, make sure at least two of these posts include tags to your products that drive customers to your external website. 
    2. Create some excitement with an exclusive product drop on Instagram. A great way to create a little buzz around your products is by launching a product exclusively to your Instagram audience. 
    3. Add product stickers to your Instagram Stories. Don’t overlook this feature – it’s another opportunity to redirect customers to shop on your website. 
    4. Share a sale or promotional code on your products. Running a sale or promotion is an undeniably great way to drive sales.
    5. Work with an influencer. Consider working with an influencer who can drive their larger audiences to your Instagram or website!
    6. Create striking photography. Instagram is ultimately a visual platform, so if you want to stop a customer in their tracks, then create visually appealing images that make them want to shop! We can help with this. 

Final thoughts

As Instagram continues to enhance its eCommerce abilities, shopping via the app is growing in popularity leading us to believe it’s only a matter of time until Instagram checkout is available everywhere. So we encourage you to start building your product catalogues now and familiarize yourself with the Instagram shopping features in order to benefit your business and drive eCommerce sales. 

What apps are you using to manage your social media channels? We recommend checking out these nine apps. 

 

How our social media photographer set up an at-home studio

Posted on by Erin Reynel

Due to the COVID-19 pandemic and social distancing measures, our social media photographer, Kat, has been shooting our client photography from home since March. With these few tools and tips, let us guide you through the process of how we create scroll-stopping content from home. 

Firstly, we recommend that you purchase photography equipment that packs away in a space-efficient manner. Or alternatively, invest in some storage boxes, so you can pack your gear and props away at the end of each shoot. Working and living in the same space can present some challenges, so keeping things tidy and organized will certainly help you work productively.  

The basic equipment needed for a home studio setup

    • Camera. Your camera doesn’t have to be a professional camera, you can still create beautiful content with your phone camera.
    • Tripod. If you are working with a professional camera, then consider using a tripod to steady it. We also recommend getting a tripod with an arm extension for shooting flat lays. 
    • Lighting. You can rely solely on natural light if that’s all you have, but we recommend setting up near a window with the most available light even if you’re using studio lighting as well. Amazon has some great start-up kits available for under a hundred bucks, such as this one. 
    • Light reflector. One of Kat’s most used items, great for bouncing light back into shadow areas or softening harsh light. 
  • Backdrops. We use paper backdrops from BD backgrounds or Savage. We also use fabric from Dressew and marble slabs from Home Depot. If you’re on a budget, use a plain bed sheet or your natural wall colour. 
  • Backdrop stands. Some budget-friendly options are available on Amazon if you want to properly hang/drape your backdrops.
  • Props. Flowers, plants and decorative household items will certainly bring your products to life. 

Find the best light

We adore natural light! Try to find a space in your home that has the best natural light for your setup. If you’re shooting in the middle of the day, avoid harsh midday sunlight by using a diffuser. If your home doesn’t get much natural light, consider purchasing some budget-friendly lights. If you’re just starting out with photography, then these continuous lights will definitely do the trick! 

Our social media photographer, Kat, generally uses flash whilst working from home as her apartment is south-facing and gets very little natural light. Here, you can see her at-home setup taken on an iPhone vs her professional image using flash photography. 

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Create your studio setup

Once you have figured out where in your home you’re shooting, it’s time to set up your studio. Set up your backdrop stands, backdrop and table. We often shoot flat lays, so by shooting off the ground slightly, we’re saving ourselves from bending over too much. Once you have this setup, you can easily interchange your backdrop with fabrics and textures. Swap out the plain white backdrop for a marble tile to add some variety. 

We recommend setting up a tripod as it allows you to:

  1. Steady the camera
  2. Slow your shutter speed if you need to allow more light into the camera
  3. Take the weight off your back and shoulders
  4. Allows you to set the camera down while you style your shot or move products in and out of the shot
  5. Allows you to change the angle of your shot

Let your creativity flow

Get creative! The more unique, original and creative your content is on social media, the more engagement it will receive from your audience. 

Here are four tips to help you get creative: 

  1. Vary the angles of your shots! Try shooting overhead flat lays, eye-level shots, close-ups and wide shots. 
  2. Depth of field. Even if you’re using your phone, most phone cameras now give you the ability to change your depth of field. 
  3. Experiment with lighting. Play around with shadows or even add a gel to your light source.
  4. Props! We recommend laying out all your props on a tray so you can clearly see what you have to work with, making it easier to visualize your shots. You can read more tips on props here. 

If you’re working with people, then props can give them something to interact with. Check out this recent shoot we did for Le Hibou Kids. Here below, you can see our studio setup (including the props) and then how the kids interacted with them. So cute!  

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Final thoughts

Good luck with your home-studio setup! Play around with it and have fun– why not take your audience on the journey with you and show them some #BTS of your home studio setup. And just remember that you don’t need to invest in expensive photography gear when you’re just starting out. 

If you’re shooting food, then check out our tips for better food & beverage photography. We hope you found our tips from our social media photographer helpful! 

Client Feature: Benchmark Law

Posted on by Erin Reynel

We LOVE our clients! And the rollercoaster of a ride that is 2020 has really made us appreciate them that much more. 

Today we’re shining a spotlight on Benchmark Law Corporation who has now been a client of ours for well over 2 years. 

The work we do for Benchmark includes:

  • Website redesign (in progress)
  • Facebook posts
  • LinkedIn updates
  • Social media management
  • Two SEO blogs per month 

Benchmark is one of the top small business law firms in BC and is referred by Small Business BC. We can also testify to their brilliance, professionalism and knowledge as Legendary is a client of theirs too! 

Making small business law accessible and approachable

Benchmark Law is dedicated to helping small business owners tackle their legal matters in a more accessible and understandable way. They’re incredibly passionate about corporate and commercial services. Supporting entrepreneurs and small business owners to grow their business is at the heart and soul of their work. They can help with: 

  • Business start-ups
  • Contracts and documents
  • Selling or buying a company
  • Incorporation
  • Maintaining your company (share issues, partnership changes or reorganizations etc)

 They have also recently added Business Disputes and Wills & Estates to their list of services. 

How Benchmark Law helped business owners during COVID-19

During the COVID-19 pandemic, Dana Gordon, the owner and senior counsel at  Benchmark Law, provided much-needed information and clarity for small business owners in BC. She wrote about commercial leases, as well as providing government resources to help guide small businesses through these uncertain economic times. Resources that our agency also found helpful! 

Thank you to Dana and the rest of the team at Benchmark Law for working with us over the past few years! We look forward to many more. 

 

5 essential tips from a professional social media photographer

Posted on by Erin Reynel

You have the ability to stop social media users in their scrolling tracks with striking photography! Our professional photographer & content creator, Kat, put together her 5 top tips to help you create better social media photography to gain the attention of your followers. 

One. Lighting

Light is probably the single most important part of photography. The type of light you choose shapes the look and feel of your photos. Often brands pick a style of light and stick with it. Ever heard the terms ‘light and airy’ or ‘dark and moody’ thrown around about social media photography? These words pertain to LIGHT. 

Some other terms you might have heard:

  • Natural light 
  • Studio light 
  • Harsh light 
  • Soft light 
  • Golden hour light 
  • Flat light
  • Backlit 

If you don’t have professional lighting equipment then you need to learn about natural lighting and what time of day will work best for you. If you’re solely relying on natural light, then invest in a reflector. Reflectors are usually inexpensive but have the ability to bounce light, filling in shadows as well as blocking harsh light.

Pro tip: Avoid shooting at midday as this is the brightest light of the day and is very challenging to work with. Midday sun brings harsh shadows, heavy contrast and if you’re working with models = squinting!

Two. Backgrounds

Use simple backgrounds/backdrops when shooting products to ensure the focus remains on the product or subject matter. Here at Legendary, we use seamless backdrop rolls from BD Backgrounds as well as slabs of marble, tile and wood flooring, available from DIY stores such as Home Depot. 

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Three. Framing & Composition

Don’t be afraid of negative space or cropping out some of your subject matter. Play around with your framing to create a more interesting image. I personally love shooting through sheer fabrics, flowers or other foliage making the edges of the images slightly blurred to create an interesting composition. 

photography-legendary social media vancouver4. Props 

Add interest to your product/flat lay photography with props! 

So, for this one, it’s key to remember that your props should compliment your product or subject matter – add appropriate details or highlight key ingredients. For example, the images above highlight the flavours of the Refresh beers we shot for Steamworks Brewery. Photography is a form of storytelling, so what are you trying to communicate with your image?

Prop suggestions: 

  • Textures (fabrics, ribbon, cheesecloth etc)
  • Flowers
  • Ingredients (fruits, nuts, lavender, eucalyptus)
  • Bottles, straws, balloons, sunglasses, bags, towels
  • Dishes, trays, cake stands, cheese boards
  • Paper, envelopes, cards, scissors, stamps, stationary 

5. Editing

We use Lightroom for image selecting/culling and basic adjustments (such as colour correction) as we can batch this and apply to all our selected images. 

Here at Legendary, we like our work to look clear and crisp. Of course, most of the work is done in-camera to ensure this but we do add sharpness in Photoshop as well other basic adjustments (levels and curves if more is required) and retouching on any unwanted marks and splodges.

We also recommend ensuring that your editing styles remain consistent so your social feed reflects this consistency and your brand becomes more recognizable. 

There are also a plethora of mobile apps available if you’re using your phone: 

Pro tip: Consider compressing your images for web usage by using photo optimization software that will compress file size with compromising image quality, such as Jpeg mini. 

Are you aware that Legendary is now offering product and social media photography as a standalone service?

We’re creating imagery that tells a story, inspires a feeling and stops a scroll! 

Client Feature: The Mamatrainer App

Posted on by Erin Reynel

Back in January, we first introduced you to our amazing client, Claire Gray, creator of The Mamatrainer App. Since then, The Mamatrainer App worked tirelessly to launch the app to serve women who sought a better way to exercise from home during the global pandemic, and in April, officially became available from the App Store. 

Not only has the official launch of the app been met with awesome reviews from users, but it was also featured in the top 10 of Vogue’s ‘22 Mother’s Day Gifts for Expecting Mothers’.

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Check out some of the AWESOME reviews the app has been receiving since April: 

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What we create for The Mamatrainer App

ONE: WEBSITE DEVELOPMENT  

Our team created a beautifully styled website for The Mamatrainer App to feature the app’s incredible coverage in international media outlines, and provide a clear call to action to download the app.

The website includes a FAQ toggle element and several strategically placed newsletter subscribe forms to capture leads

TWO: SOCIAL MEDIA MANAGEMENT 

Our team writes informational and engagement-focused captions for The Mamatrainer’s social media posts. Women love talking about their kids and their pregnancy symptoms, so our core strategy has been to focus on letting people follow along with Claire’s pregnancy journey and share their own experiences. 

THREE: PHOTOGRAPHY 

Our social media photographer takes lifestyle and fitness type shots for The Mamatrainer App, for use on social media, the website, advertising and media coverage. 

FOUR: ONLINE ADVERTISING

We run a multi-phase advertising strategy for the Mamatrainer App. Among the campaigns we’ve created for our client is an intensive downloadable PDF which is released to new subscribers via a Leads campaign to collect email addresses. At under $1 per email, we’re stoked about the results!

We also run a series of App Download campaigns on a series of platforms, including social media, Google Play and the App Store. 

 

How does video help your website’s SEO?

Posted on by Erin Reynel

Over the past few years video has become integral to content marketing in any business. 

Why? Video delivers information to users in a short and concise format! 

But there’s more to it than that, and it comes down to the who-owns-who of the web. Read on to see what we mean.

Video is important for your SEO and here’s why

Ok, first, what is SEO?

If you have a website, blog or online store, then you probably already know what SEO is and why it’s important for your business. But just you need a refresher, here are the basics of what SEO means:

  • SEO is short for search engine optimization
  • Search engines include Google, Yahoo, Bing and a few others you’ve probably never heard of 
  • Ranking higher with search engines will help your target audience find you
  • That’s because people type certain words into a search engine to find content they’re looking for. These words are called keywords
  • Google is the most popular search engine, serving over 90% of the worldwide web traffic

So that’s the basics of SEO. Now let’s get back to the role video plays in all of this. 

Embedding videos into your website can help you get found by search engines, especially Google.

Here’s how:

  • Google’s algorithms are increasingly prioritizing websites that contain video content.  
  • Website users are more likely to stay on a web page that features a video and the amount of time someone spends on your website improves your Google rankings. 
  • Increasing on-page engagement sends positive signals to Google, so having a video with valuable content on your web page can help your Google rankings. Engagement is counted when someone clicks “play” on a video.
  • Whenever possible, Google displays videos in its SERPs (Search Engine Results Pages). This especially pertains to query searches like “how to…” and “what is…”. Try it yourself: ask Google a question and it will likely pull up some educational videos. 
  • Backlinks increase your search visibility so if your video becomes popular with its viewers then they are likely to share the link. This creates backlinks.  

Super duper important fun fact: Google owns YouTube

In short, video helps your Google search ranking, because Google wants you to watch YouTube videos. 

Why? Companies advertise on YouTube.

And also, video is fun to watch!

If you decide to create some kick-ass video content and upload it to YouTube, make sure your audience can find your video by using keywords and phrases in the title and description – this will help match your viewer’s query. 

Types of video content your business could create

  • Explainers: Guide your viewers through a process or answer common questions about your business. A great way to build up customer trust and credibility. 
  • Vlogs: A diary-style video typically filmed by one person on their own webcam or camera.
  • Webinars: Create an online event or presentation for your audience.
  • Ads: Take the traditional route and create a scripted video advertising your product or service. 
  • Customer tutorials: Teach your customers on on how to use a product.
  • Interviews: A spotlight with 1 or 2 people like an influencer asking and answering questions.
  • Product videos: Introduce your audience to a new product by featuring it in a video.
  • Live: Doing something exciting? Take your audience with you – go live on social media!
  • Reviews: You can’t create this yourself but consider sending some free samples to an influencer and perhaps they’ll create content reviewing your product.

If you’re ready to create some AWESOME video content then check out our blog and follow these 6 simple steps to get more eyes on your YouTube videos!

P.S. our team at Legendary Social Media creates awesome stop-motion videos for product-based businesses. Let us know if you’re into that!

What is a Heading Tag? And what you need to know for your SEO

Posted on by Erin Reynel

Understanding SEO is a lifetime endeavour. But there are a few aspects of SEO that any business which operates a website should at least grasp.

One of those elements is the H1 tag. In this blog, we’ll give you some tips on how to effectively use the H1 on your own website, and how it affects your SEO. 

What is an H1 tag?

H1 refers to an HTML tag that indicates a top-level heading on your website. Having headers in place makes it easier for both users and web crawlers to understand the content of your page. 

First, here are some of the terms we’ll cover in this blog:

  • Web Crawlers: also called a spider or spider bot, are internet bots that systematically scan the world wide web, typically for the purpose of web indexing (adding web pages to search engines like Google).
  • HTML: Hypertext Markup Language. Most websites use this code to create their web pages. 
  • Tag: An HTML tag is a snippet of code that informs your web browser how to display the content. 
  • Headings: HTML includes 6 different heading tags (H1, H2, H3, H4, H5, H6) formatted from largest to smallest. Just remember H1 is the most important of all 6 headings and impacts your SEO the most. 

How to use the H1 tag on your website for SEO

Use only one Heading Tag on every page

Search engine crawlers can identify multiple headers on a page. But by using only one H1 tag, you’re focusing your SEO efforts on one keyword or phrase. Using multiple H1 tags could potentially dilute the SEO power of each H1. 

Your Heading Tag should reflect the content of your page

This might seem obvious, but make sure your H1 tag describes the content of your web page. Use accurate descriptive keywords, your readers will soon leave if the content doesn’t match the title! 

Keep your Heading Tag to twenty-seventy characters

This is not overly important, but 20-70 characters is optimal. If it’s too short, you’re wasting space, but if it’s too long, you could be diluting the power of the tag. 

Be creative

Keeping all the above in mind, try and make your H1 tag unique. Your H1 tags don’t have to be statements or short sentences. You can phrase them in the form of a question or full sentences. 

 Don’t keyword-stuff

Avoid cramming in keywords in your H1 tag or body of text in such a way that it no longer makes sense. Your website’s user experience is vital to a good Google ranking. 

Why is SEO important for your business?

Search engines like Google have millions of users each day looking for answers to their questions or solutions to their problems. And users are more likely to trust the first page of Google results when searching. 

So, SEO is key to ensuring that your target audience can find you! 

Aside from improving your search engine presence, good SEO practices will improve the user experience and usability of your website. 

Do your research and find out what the keywords for your website need to be. Keywords are what users type into a search engine. Consider all the alternative search terms the user could possibly enter when looking for a product or service similar to yours.

We hope that this post helped you understand the importance of an H1 tag and why it is crucial to your SEO. Interested in learning more about Google? Read our post about BERT, Google’s most recent algorithm. 

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