Client Feature: Le Hibou Kids

We’re back with another client feature! This time, we’re super excited to introduce to one of our newest clients, Le Hibou Kids.

Le Hibou is a kidswear brand based here in Vancouver. Their mission is to bring play-friendly and timeless kids clothing for 6 months + to Canada. Part of what makes LeHibou so unique is that their clothing is thoughtfully designed and made in Korea, where the founders, Alyssa and Liz are originally from.

“When I moved to Canada and had my own child, I struggled to find timeless clothing that was unique and affordable, and I wasn’t the only mom looking for this! So I founded Le Hibou Kids with my friend Liz, and haven’t looked back since.” –Alyssa, co-founder of LeHibou

What we provide for LeHibou kids

Legendary has been working alongside Le Hibou Kids to create the following:
Shopify Website Copywriting
Conversion Optimization
Social Media Advertising Campaigns
Social Media Management
Social Media Photography
Video Production
Email Newsletter Consultation

Check out our most recent photo and video shoot for their Fall Collection:

kidswear-legendary social media vancouver

 

 

5 tips for better food & beverage photography

We hope you’ve been enjoying reading our photography and styling blogs as much as we’ve enjoyed writing them! 

Today, our top tips are for food and beverage photography. We have a few restaurants and food truck clients, including Waves Coffee House and Disco Cheetah Korean Grill, that we create content for, so we’ll share some tips as well as demonstrate how we’ve applied it to our work. 

Equipment 

Use a tripod (preferably with an extension arm)! Tripods are great for so many reasons – a few benefits are: 

  • They steady your camera and eliminate blurry images
  • They save you from back pain (holding your camera and bending over for 8+ hours will result in some unfortunate aches and pains)
  • Extension arms allow you to capture awesome flat lays from above
  • They allow you to move more freely between your camera and subject (for when you have to make those tiny styling adjustments)

Another piece of equipment our photographer Kat always has on hand is her reflector – it’s compact and lightweight so she never leaves for a shoot without it. A reflector is a great tool to redirect light, fix shadows or even block out unwanted light. 

Backdrops

The backdrops you choose for your food photography are so important! They set the tone of the overall image. We recommend using textured backgrounds to add depth and interest. 

For one of our favourite clients, Disco Cheetah, their branding is very fun and colourful, so our backdrops always reflect this.

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Composition

Don’t be afraid of negative space! It makes for a more interesting composition and draws the viewer into the main focus of the image. In the context of marketing, negative space allows room for graphics. Very important for commercial purposes!

Experiment with different height levels within your image. For example, if you’re shooting sweet treats, then consider using cake stands. Creating layers with height will add depth and interest to your images.

Incorporate actions into your food and beverage photography. For example, cutting a cake or pouring milk into a coffee will bring the image to life. To make a shot look less staged, feature people or hands.

Consider how the final image will be used. If it’s for Instagram, then it’s likely going to be cropped into a square. So make sure you leave room for cropping and avoid zooming in on the subject too tight. 

social media photographer- legendary social media vancouver

Props

The food is the hero! So keep it simple with props when it comes to food photography – there’s no need to go overboard with added elements and pull focus away from the food. The props should also compliment the food or drink within the image and make sense to the context of the image. 

For example, below is an image we shot for Disco Cheetah. Note that the props used in this image are the small dishes for extra garnishes, dips and sauces, as well as the cloth napkins and the menu. 

social media photographer- legendary social media vancouver

Of course, cloth napkins are not available to use at Disco Cheetah’s restaurant or food truck, but cloth napkins are an easy way to elevate this style of food photography!

Depth of Field 

By using a lower aperture setting, you can focus on one specific item. This is a great way of drawing the viewer’s attention to the main subject while making the background appear softer. If you’re photographing a table setting, then you’ll need a higher aperture to ensure more of the frame is sharp and in focus. 

social media photographer- legendary social media vancouver

Conclusion

Photography is an art form, so there are no hard and fast rules. We encourage you to experiment and see what works. These are just some of the tips and tricks we have collected along the way. 

Want to know more about what we create at Legendary Social Media? Check out our creative services

5 pro tips to styling product photography

We recently shared our 5 essential tips for creating better photography for your Instagram feed. But what about styling better photos? We’re going to specifically focus on product photography here, but you could apply these 5 tips to photography in general! 

Understand the brand you’re working with

This might sound obvious, but it’s imperative that you understand the brand you’re working with and its target audience. So before you shoot, clearly communicate with your client and create a brief from this conversation. Words like ‘modern, clean and crisp’ or ‘fun, bold and playful’ are clear indicators of what they’re looking for and will influence the overall aesthetics of the images you create. 

Proportion and scale 

Be very mindful of proportion and scale in your product photography. Objects have the tendency to look larger to the camera eye. When styling, I always opt for smaller props and here’s why:

  • Smaller props don’t pull focus away from the actual product
  • You can potentially fit more product into your frame
  • Small, relatable props will give an indication of the product size IRL

For example, jade rollers generally only come in one size. So by featuring this alongside your skincare products, it gives the viewer an accurate perspective of how big the bottles/containers are in real life. 

Colour scheme

Choose your colours wisely! 

Colour is an integral element of photography as it evokes emotions and feelings within us and colour palettes can determine how we perceive a brand. For example, here at Legendary, we love using fun, bold colours because we want to represent ourselves as fun and energetic (WHICH WE ARE BTW).

By contrast, for our client Love & Natural, when shooting, we tend to stick to clean white, neutral colours and greens because they’re calming and natural. 

For our client, The Facial Room, we create an ombre colour feed. That essentially means that every month, we focus on one colour hue and then blend it into the next month. Here you can see we use pops of colour from flowers, props like books and then sometimes the colour of the actual product itself. 

Here we went from green to blue:

social media photographer- legendary social media vancouver

Consistency 

Consistency is key to preserving the brand’s identity in photographs, all while achieving enough variety so that the social media feed doesn’t come out looking boring. A few key things to remember when styling your images: 

  • Context 
  • Cohesiveness
  • Repetition

What story are you trying to tell? Ensure that every element of the image makes sense to the context of this story and works together in a cohesive way. 

If you’re photographing a lotion and the main ingredient is almonds, then almonds would make a good prop and make sense to the image. It would also give the customer an instant visual of what to expect from product ingredients! 

If you’re creating a series of images, then try repeating one small element throughout the series to make the collection more cohesive. 

Rule of thirds

In photography, the ‘rule of thirds’ is a theory that dictates the image composition. The idea is that if an image is divided evenly into thirds, both horizontally and vertically, then the subject or items of interest are best placed on those intersectional points. 

The intention of this rule is to help you take a more well-proportioned and balanced image so when styling, keep this tool in mind!

Our eyes naturally move through an image from left to right, so perhaps try styling your product and props in a diagonal line that moves this way. 

I would consider this more of a guideline and not a hard rule. However, avoiding having your subject in the centre of the image will always make for a more interesting composition so keep that in mind when photographing and styling. 

social media photographer- legendary social media vancouver

Final thoughts

Ultimately, our goal with our product photography is to tell a story and sell a lifestyle. Product photography should be aspirational and evoke an emotion that makes the customer want to own the product. This is something that Legendary Social Media can do – contact us! 

 

Client Feature: Refresh by Steamworks Brewing co

We recently began working with Steamworks Brewing Co. on their new low-calorie beer, Refresh. We’re super excited to be creating images for their Instagram Feed!

Refresh is a traditionally brewed beer using real fruit. It’s preservative-free, has zero sugar and boasts a mere 90 calories per 355mL can! That makes it a must-have summer beverage in our books! 

It comes in 3 unique flavours: Raspberry Citrus, Cranberry Tangerine and Guava Lime. And we may have sampled a few of them during our photoshoots recently!

What we created for Refresh:

product-photography- legendary social media vancouver

Our in-house photographer and content creator, Kat, has been shooting & styling from home during COVID-19 to create product photography for the Refresh Instagram account. 

Obviously during a pandemic, resources are limited so you have to get creative with what you can get your hands on. Kat used fresh fruits available from her local grocery store to highlight the 3 different flavours, as well as using props available in and around her own home. And then, of course, she used her neighbourhood as a backdrop, because who can get enough of the Mount Pleasant murals and the iconic Science World? 

We’ve had so much fun creating visual content for the Refresh brand and look forward to creating more imagery for them soon. 

Are you ready to up your social media game? Legendary Social Media is here to help! We can produce photo content for your social media channels too! Contact us! 

 

How to use user-generated content on social media

User-generated social media is fantastic! So why do so few companies engage with it? Honestly, a lot of people don’t know what user-generated content is – or how to use it. So here’s the 411.

The basics of user-generated social media content

User-generated content refers to social media posts that users make. When talking about companies, user-generated content are posts where users discuss your business, products, or services. The advantage of user-generated content is that it feels authentic and viewers trust it more. Think about it this way… If someone tells you they’re kind, you may or may not believe them. But if five of the person’s acquaintances tell you they’re kind, you’re much more likely to believe that. After all, why would these people say this if it wasn’t true? In the same way, posts you create about your products and services can always be dismissed as being biased.

User-generated content, however, can’t.

Remember that genuine user-generated content isn’t ads you arrange with influencers. While there may be a place for these ads in your marketing plan, real user-generated content will be seen as more authentic and trustworthy as those folks aren’t being paid to say good things about your company!

Most companies share user-generated content through reposts. This not only encourages followers to talk about you to be featured, but it also increases trust in your business, products, and services and drives purchasing. It also means you don’t have to create all your content yourself, saving you time!

How to get user-generated social media content

One: Be clear about what you are looking for

Many followers want to be featured, especially by businesses they love. So put a call out for the kind of content you’re looking for! For example, you can suggest that your followers take a picture with their favourite of your products. Always make sure to say how to share that with you – through a specific hashtag or tagging you in the post, for instance.

Two: Search for content

Stay on top of hashtags related to your business, its products or services, and any promotions you are running. If you see content that’s related to you, save it and share it!

Three: Credit the poster

Never infringe on another’s copyright – meaning, don’t steal their work! You don’t want to take someone’s material, you want to share it. In order to achieve that, make sure that you always give credit to the poster. Consider thanking the poster too, especially if they have put a lot of time and energy into their post!

Four: Offer a promotion

One of the best ways to get user-generated content is to offer a promotion. A common promotion is a discount. For example, you may want to give a discount code to anyone who shares a photo of them with your product. If you are doing this, follow up with the code quickly and make sure it is working before you make the offer!

Five: Run a competition

Another great way to promote user-generated social media content is with a competition. This has the same advantages as a promotion but often costs less. Not sure what contest idea is right for you? Here are a few ideas to get you started!