Your eCommerce website’s revenue can only grow so much without the right tools. We’ve uncovered the best Shopify apps to help increase your sales!
We recently wrote a post about conversion optimization, where we compiled our top tips for optimizing your website and turning website visitors into paying customers.
What is a Shopify App?
Before we dive into our list of the best Shopify apps, let’s clarify what they are exactly!
Shopify Apps allow you to expand the functionality of your online store with new features. By using these plugins, you can increase your conversion rate, increase customer spend, recover or reduce abandoned carts, promote your store, reward customers or simply create a better customer experience!
So, let’s dive into some of the best plugins available for your Shopify website!
1. Product Reviews
The Product Reviews App allows you to add a customer review feature to your product pages.
In our previous post about conversion optimization, we discussed the importance of including customer reviews of your products on your website as it offers up ‘social proof’ to new and potential customers.
According to eMarketer, 98% of consumers look at reviews during the purchase process, so this Shopify add-on could be integral to increasing your website sales.
Product reviews can also help with your SEO ranking, as online customer reviews communicate trustworthiness and authority to search engines like Google!
2. Plugin SEO
SEO stands for “Search Engine Optimization” and is essentially a series of techniques that improve your website’s ranking in search results, specifically Google. And this is important because most people use Google to search for products and services!
In order to run a successful online store, you need to increase your website traffic! When done well, SEO is one of the best ways to boost traffic to your website and ultimately more sales!
Plugin SEO helps to fix SEO issues, improve store rankings and drive organic traffic to your online store. This Shopify Plugin is like having your very own SEO assistant, regularly checking your online website and alerting you of any issues. Continually reviewing the important areas of SEO optimization, such as:
- Page titles
- Headings
- Meta descriptions
- Speed
- Blog post structure
- How often content is updated
3. Parcel Panel
Parcel Panel is an automated parcel tracking system that will tell customers their order status and shipping information. We have heard from small businesses that this plugin has eliminated a huge volume of emails from customers requesting after-sales information.
This Shopify app allows you to create a better experience for your customers, making it more likely for them to recommend you to other people and for them to return to your website. Plus, your time is valuable, so it’s important to automate as many aspects of your business as possible!
4. Wishlist Plus
According to HuffPost, wishlists can boost your website sales, so Wishlist Plus is a well-reviewed plugin that will allow your customers to bookmark their favourite products and pick up where they left off when they return, it also allows shoppers to easily share their wishlist with friends and family without being logged in.
This tool allows you to identify what your customers like and want, so you can personalize your email and social campaigns resulting in increased traffic and sales.
For eCommerce store owners, the smart dashboard provides useful metrics and reports on wishlist activities. This information should be used to identify what products are popular and used for future marketing initiatives!
5. Sales Pop
Add social proof to your Shopify website with Sales Pop! This plugin adds validity and authenticity to your website by showing a pop-up with customer order details, such as their location and what they ordered showing new customers that real people are buying your products!
We think of this one as a busy restaurant – nobody wants to eat at an empty restaurant! So by showing customers your products are in demand, you’re adding a sense of security to their checkout process.
Final Thoughts
There are so many free and paid Shopify Apps that could extend the functionality of your website and create a better customer journey. We recommend doing your research, reading through reviews and making use of free trials wherever possible.
