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Tag: social media marketing

Our top 5 fave paid & free stock photography websites

Posted on by Erin Reynel

Creating original photography for your content marketing can be expensive, and we know exactly why! After all, we have our own in-house photographer, so we appreciate all the time, effort and skill that goes into creating this content. 

Visuals are an essential part of content marketing, it’s what initially draws people to your social media and website. Did you know that consumers are more likely to engage with visual content marketing over text-only content?

We recommend creating original content for all our clients, as it seriously elevates a brand and allows us to showcase your products in a unique and creative way that will resonate with your audiences. 

However, creating original photography isn’t always cost-effective or even possible for certain projects and therefore, we sometimes rely on stock photography!

Stock photos can be great for:

  • Adding a visual element to blog posts 
  • Creating lifestyle content for social media 
  • Advertising 

These are our top 5 favourite paid & free stock photography sites:

1. Shutterstock (paid)

We have a subscription for Shutterstock for when we have very specific image requirements that free stock photography websites just can’t fulfill. 

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With a Shutterstock subscription, you have access to a library of over 320 million images, with fresh content added daily. 

2. Unsplash (free)

Wow! Unsplash is an amazing resource for photography! They have over 2 million free high-resolution images available, created by a generous community of photographers. 

3. Rawpixel (free & paid)

Rawpixel is an awesome resource for stock photography and vectors. Rawpixel focuses and prides itself on bringing diverse stock photography to its users. They created and started the (One) World Face Project, with the ultimate goal of representing faces from around the world. A really beautiful project that we recommend checking out. 

They have some great options for paid and unpaid stock photography subscriptions:

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4. Pixabay(free)

Pixabay has a community of creatives, sharing copyright-free images, video and music. Under the free Pixabay License, you’re safe to use all content found on their website for commercial purposes.

5. Pexels (free)

Pexels is a great resource for free stock photography and videos, allowing you to access and use their images for commercial purposes including:

  • Commercial website 
  • Blog 
  • Products

When using stock photography or graphics, ensure you read through the licensing information and be careful to not infringe on the artist’s copyrights!.

Happy downloading.

How Apple’s iOS 14 privacy changes could impact your social media marketing efforts

Posted on by Erin Reynel

Apple’s newest operating system – iOS 14 – now gives users more control over how their data gets used and this could impact your social media marketing. The latest update, announced in June 2020, includes more personal and helpful functionality along with some major changes in privacy and data transparency.

These changes will affect brands’ social media marketing efforts.

You now have the option to review an app’s privacy practices before you choose to download:

social-media-marketing-legendary social media vancouverImage source: Apple

Other privacy changes include:

    • Photo Privacy: With iOS 14, when apps ask for access to your Photos app, you can choose to only give them access to select photos rather than your entire Photo Library. 
    • Recording Indicator: Whenever an app has access to your camera or microphone, a recording indicator is displayed at the top of your screen
    • Approximate Location: Rather than having to share your exact location, you can share your approximate location with an app (ideal for apps like news or weather)

The iOS 14 privacy changes will change Facebook advertising effectiveness

If you’re an iPhone user, then you’ve probably already noticed a lot of these changes. But Facebook recently released an article criticizing these changes to policy and how they will impact small businesses and their future marketing efforts. 

Facebook said, “Apple’s policy will make it much harder for small businesses to reach their target audience, which will limit their growth and their ability to compete with big companies”. 

Facebook is specifically taking issue with how these changes by Apple will prevent tailored ads from being presented to potential customers. 

So, what exactly has changed?

Apple IDFA (Identifier for Advertisers) is a device identifier assigned to a user’s device which essentially follows you around the web. Until now, advertisers have been able to use IDFA to track user data (without revealing private information like name and address) in order to target and deliver customized ads. 

With the newest update, apps now have to ask permission to track you across apps and websites:

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Image source: Apple

We predict most people will click ‘Ask App Not to Track’ as concerns around privacy have increased. 

How the iOS 14 privacy changes could impact your social media advertising

  • Conversion Campaigns: This update will impact the Facebook pixel and everything connected to it (conversion tracking, targeting and optimization). 
  • Location-based targeting: Targeting consumers based on precise locations will become more difficult.
  • Reporting: Due to the reduced ability to accurately measure ad campaign performance, it may be difficult to gain a clear understanding of what marketing efforts are working which will inevitably drive up marketing costs.

A lot is still unknown about exactly how these changes will impact the future of social media marketing, so as of right now, this is simply speculation. 

There are still a few ways in which you can effectively market to your audience:

  • Focus on collecting emails and email marketing 
  • Focus on Desktop placements for Facebook ads, when applicable
  • Review your Facebook ad reporting data to keep informed on how the changes are affecting campaign performance
  • Put more effort into organic social media marketing to lessen the requirement for paid advertising

5 Shopify Apps that help increase checkouts

Posted on by Erin Reynel

Your eCommerce website’s revenue can only grow so much without the right tools. We’ve uncovered the best Shopify apps to help increase your sales! 

We recently wrote a post about conversion optimization, where we compiled our top tips for optimizing your website and turning website visitors into paying customers. 

What is a Shopify App?

Before we dive into our list of the best Shopify apps, let’s clarify what they are exactly! 

Shopify Apps allow you to expand the functionality of your online store with new features. By using these plugins, you can increase your conversion rate, increase customer spend, recover or reduce abandoned carts, promote your store, reward customers or simply create a better customer experience! 

So, let’s dive into some of the best plugins available for your Shopify website! 

1. Product Reviews

The Product Reviews App allows you to add a customer review feature to your product pages. 

In our previous post about conversion optimization, we discussed the importance of including customer reviews of your products on your website as it offers up ‘social proof’ to new and potential customers. 

According to eMarketer, 98% of consumers look at reviews during the purchase process, so this Shopify add-on could be integral to increasing your website sales. 

Product reviews can also help with your SEO ranking, as online customer reviews communicate trustworthiness and authority to search engines like Google! 

2. Plugin SEO

SEO stands for “Search Engine Optimization” and is essentially a series of techniques that improve your website’s ranking in search results, specifically Google. And this is important because most people use Google to search for products and services! 

In order to run a successful online store, you need to increase your website traffic! When done well, SEO is one of the best ways to boost traffic to your website and ultimately more sales! 

Plugin SEO helps to fix SEO issues, improve store rankings and drive organic traffic to your online store. This Shopify Plugin is like having your very own SEO assistant, regularly checking your online website and alerting you of any issues. Continually reviewing the important areas of SEO optimization, such as: 

  • Page titles
  • Headings
  • Meta descriptions
  • Speed
  • Blog post structure
  • How often content is updated

3. Parcel Panel 

Parcel Panel is an automated parcel tracking system that will tell customers their order status and shipping information. We have heard from small businesses that this plugin has eliminated a huge volume of emails from customers requesting after-sales information. 

This Shopify app allows you to create a better experience for your customers, making it more likely for them to recommend you to other people and for them to return to your website. Plus, your time is valuable, so it’s important to automate as many aspects of your business as possible! 

4. Wishlist Plus

According to HuffPost, wishlists can boost your website sales, so Wishlist Plus is a well-reviewed plugin that will allow your customers to bookmark their favourite products and pick up where they left off when they return, it also allows shoppers to easily share their wishlist with friends and family without being logged in. 

This tool allows you to identify what your customers like and want, so you can personalize your email and social campaigns resulting in increased traffic and sales. 

For eCommerce store owners, the smart dashboard provides useful metrics and reports on wishlist activities. This information should be used to identify what products are popular and used for future marketing initiatives! 

5. Sales Pop

Add social proof to your Shopify website with Sales Pop! This plugin adds validity and authenticity to your website by showing a pop-up with customer order details, such as their location and what they ordered showing new customers that real people are buying your products! 

conversion optimization- legendary social media vancouver

We think of this one as a busy restaurant – nobody wants to eat at an empty restaurant! So by showing customers your products are in demand, you’re adding a sense of security to their checkout process. 

Final Thoughts 

There are so many free and paid Shopify Apps that could extend the functionality of your website and create a better customer journey. We recommend doing your research, reading through reviews and making use of free trials wherever possible. 

We boosted their revenues by 104% – and more data on what we achieve for our clients

Posted on by Erin Reynel

Are you looking for a social media agency in Vancouver? Selecting an agency that can prove it generates results for clients through social media marketing is key to making your investment worthwhile. 

Let’s take a closer look at some specific stats we have achieved for clients:

Digital Marketing for Vancouver Coffee Chain

For our client Waves Coffee House, we reached over 540,000 people in BC and Alberta through our social media and Google ad campaigns. That’s a lot of people now thinking about where to get their next cup of coffee and sweet treat. We’ll soon be launching their Spotify ad campaign – how exciting! 

One of Waves’ best performing posts in the last month has been this giveaway which resulted in the following: 

  • 3,090 reach
  • 3,538 impressions
  • 447 likes
  • 1,250 comments
  • 27 saves

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Some other great performing posts:

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Digital Marketing for eCommerce Brands

Through our email marketing campaigns and paid social media campaigns, we have been very successful at helping to increase revenues for eCommerce clients. 

For one such client, we helped generate over $45,000 with just 2 emails to their customers. 

For the same client, we transformed $776 in ad spend into over $28,000 in sales in one month.

We’re so grateful that we’ve been able to make a big impact on the growth of local Vancouver businesses with our digital marketing efforts.

We helped another eCommerce apparel client improve their website conversion optimization and increased their revenue by 104%. 

Digital Marketing for Vancouver Restaurants

By creating radio, Spotify and social media ads, we reached over 523,000 people to tell them about Disco Cheetah’s mouthwatering food, available for delivery and takeout.  

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Social-media-agency-vancouver- legendary social media vancouver

Online Marketing for Travel Companies

With our social media ad management, we have increased website traffic for Sahara Touring – despite travel restrictions due to the current pandemic, over 4,800 visited their website so far, thanks to our social media services. 

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One of our top tips to increase social media engagement: Giveaways

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Another giveaway that we created for The Facial Room increased their following and engagement, some quick stats from this post are:

  • 70 profile visits 
  • 282 likes 
  • 555 comments 
  • 2,663 impressions 

We’re here to serve

Here at Legendary Social Media, we offer full-service social solutions to our clients, this includes:

  • Social media auditing, strategy & competitive analysis 
  • Creative direction & project management
  • Social media management 
  • Instagram stories & highlights
  • Influencer campaign management
  • Reporting
  • Paid ad campaign management 
  • Content creation
  • Styling & photography
  • SEO content writing 
  • Google PPC campaigns

By identifying the specific needs of our clients, we have been able to increase revenue, followers, website traffic and engagement through our work. 

According to research, 3.6 billion people are using social media worldwide. Therefore, you need to manage your social media effectively in order to reach your target audience. If managing your business’s social media platforms seems overwhelming to you, then consult with an expert, a social media agency! 

Want to step up your social media game in 2021 with a social media agency in Vancouver? Reach out to us for a custom quote! 

Why social media will be crucial to your business’ success this holiday season

Posted on by Erin Reynel

Due to the COVID-19 pandemic, we anticipate that the majority of holiday shoppers will shift their spending online. This means that your website and social media platforms will act as your storefronts. Today, we’ll discuss how to effectively leverage your social media to get more sales during the 2020 holiday season. 

Salesforce recently posted about how COVID-19 will shape the 2020 holiday season and expressed that “Social media will be the most important emerging platform for engaging with customers.”

Enable Facebook & Instagram shops

Earlier in the year, Facebook launched Facebook Shops, making it easier for small businesses to create an eCommerce platform. Facebook Shops gives businesses the opportunity to create a mobile-first online store that lives on their Facebook Business page and Instagram profile. 

Setting up a Facebook Shop is free and simple, so ensure you’re not leaving any money on the table and set this up if you haven’t already! 

 By enabling this feature, you have instantly increased shopping opportunities for your audience. 

Implement your holiday marketing and promotion strategy 

The online shopping arena is especially overcrowded this holiday season, so your holiday marketing efforts need to stand out from your competitors and grab the attention of your customers. Your social media strategy should include the following:

  • Paid social media ads
  • Search ads
  • Email marketing campaigns
  • Video content
  • Increased holiday-related SEO efforts

Do you have holiday-themed promotions planned for your customers? For our clients, we have these planned, photographed and ready to execute by the end of October. Some of the ways in which you could build up holiday excitement with your customers include:

  • Create weekly promotions
  • Promote gift card purchases, make this an easy add on at checkout
  • Create a sense of urgency with time-limited offers
  • Offer free shipping
  • Plan holiday giveaways and contests on social media to increase engagement
  • Create an influencer campaign (great for exposing your products or services to a new service)
  • Offer a contactless pick-up option, make sure it’s safe and convenient for customers

Use social media to communicate with customers

Your social media is also your megaphone, so use your platforms to effectively communicate the following to your audience:

  • Share your exciting promotions (on your feed and in stories/reels)
  • Showcase high-quality images featuring products
  • Use video to share product knowledge
  • Share key delivery and shipping information (due to increased digital orders, postal services are already seeing a surge at distribution centres and delays may occur, offer your customers a fair warning of this potential issue)
  • Feature customer reviews
  • Do you have any charitable efforts going on? Perhaps you could share these, or offer to match what your customers donate. Only include this if it’s authentic! 

Key shopping dates to note for your social media 

Event  Date
American Thanksgiving  November 26
Black Friday  November 27
Small Business Saturday November 28
Cyber Monday  November 30
Giving Tuesday  December 1
Free Shipping day  December 14

Final thoughts

Essentially social media is crucial to your success this holiday season, as it’s your storefront, marketing and communication platform all in one. Explore every aspect and functionality of your social media channels to ensure you leave no stone unturned. 

How our social media photographer set up an at-home studio

Posted on by Erin Reynel

Due to the COVID-19 pandemic and social distancing measures, our social media photographer, Kat, has been shooting our client photography from home since March. With these few tools and tips, let us guide you through the process of how we create scroll-stopping content from home. 

Firstly, we recommend that you purchase photography equipment that packs away in a space-efficient manner. Or alternatively, invest in some storage boxes, so you can pack your gear and props away at the end of each shoot. Working and living in the same space can present some challenges, so keeping things tidy and organized will certainly help you work productively.  

The basic equipment needed for a home studio setup

    • Camera. Your camera doesn’t have to be a professional camera, you can still create beautiful content with your phone camera.
    • Tripod. If you are working with a professional camera, then consider using a tripod to steady it. We also recommend getting a tripod with an arm extension for shooting flat lays. 
    • Lighting. You can rely solely on natural light if that’s all you have, but we recommend setting up near a window with the most available light even if you’re using studio lighting as well. Amazon has some great start-up kits available for under a hundred bucks, such as this one. 
    • Light reflector. One of Kat’s most used items, great for bouncing light back into shadow areas or softening harsh light. 
  • Backdrops. We use paper backdrops from BD backgrounds or Savage. We also use fabric from Dressew and marble slabs from Home Depot. If you’re on a budget, use a plain bed sheet or your natural wall colour. 
  • Backdrop stands. Some budget-friendly options are available on Amazon if you want to properly hang/drape your backdrops.
  • Props. Flowers, plants and decorative household items will certainly bring your products to life. 

Find the best light

We adore natural light! Try to find a space in your home that has the best natural light for your setup. If you’re shooting in the middle of the day, avoid harsh midday sunlight by using a diffuser. If your home doesn’t get much natural light, consider purchasing some budget-friendly lights. If you’re just starting out with photography, then these continuous lights will definitely do the trick! 

Our social media photographer, Kat, generally uses flash whilst working from home as her apartment is south-facing and gets very little natural light. Here, you can see her at-home setup taken on an iPhone vs her professional image using flash photography. 

social-media-photographer-legendary social media vancouversocial-media-photographer-legendary social media vancouver

Create your studio setup

Once you have figured out where in your home you’re shooting, it’s time to set up your studio. Set up your backdrop stands, backdrop and table. We often shoot flat lays, so by shooting off the ground slightly, we’re saving ourselves from bending over too much. Once you have this setup, you can easily interchange your backdrop with fabrics and textures. Swap out the plain white backdrop for a marble tile to add some variety. 

We recommend setting up a tripod as it allows you to:

  1. Steady the camera
  2. Slow your shutter speed if you need to allow more light into the camera
  3. Take the weight off your back and shoulders
  4. Allows you to set the camera down while you style your shot or move products in and out of the shot
  5. Allows you to change the angle of your shot

Let your creativity flow

Get creative! The more unique, original and creative your content is on social media, the more engagement it will receive from your audience. 

Here are four tips to help you get creative: 

  1. Vary the angles of your shots! Try shooting overhead flat lays, eye-level shots, close-ups and wide shots. 
  2. Depth of field. Even if you’re using your phone, most phone cameras now give you the ability to change your depth of field. 
  3. Experiment with lighting. Play around with shadows or even add a gel to your light source.
  4. Props! We recommend laying out all your props on a tray so you can clearly see what you have to work with, making it easier to visualize your shots. You can read more tips on props here. 

If you’re working with people, then props can give them something to interact with. Check out this recent shoot we did for Le Hibou Kids. Here below, you can see our studio setup (including the props) and then how the kids interacted with them. So cute!  

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Final thoughts

Good luck with your home-studio setup! Play around with it and have fun– why not take your audience on the journey with you and show them some #BTS of your home studio setup. And just remember that you don’t need to invest in expensive photography gear when you’re just starting out. 

If you’re shooting food, then check out our tips for better food & beverage photography. We hope you found our tips from our social media photographer helpful! 

5 tips for better food & beverage photography

Posted on by Erin Reynel

We hope you’ve been enjoying reading our photography and styling blogs as much as we’ve enjoyed writing them! 

Today, our top tips are for food and beverage photography. We have a few restaurants and food truck clients, including Waves Coffee House and Disco Cheetah Korean Grill, that we create content for, so we’ll share some tips as well as demonstrate how we’ve applied it to our work. 

Equipment 

Use a tripod (preferably with an extension arm)! Tripods are great for so many reasons – a few benefits are: 

  • They steady your camera and eliminate blurry images
  • They save you from back pain (holding your camera and bending over for 8+ hours will result in some unfortunate aches and pains)
  • Extension arms allow you to capture awesome flat lays from above
  • They allow you to move more freely between your camera and subject (for when you have to make those tiny styling adjustments)

Another piece of equipment our photographer Kat always has on hand is her reflector – it’s compact and lightweight so she never leaves for a shoot without it. A reflector is a great tool to redirect light, fix shadows or even block out unwanted light. 

Backdrops

The backdrops you choose for your food photography are so important! They set the tone of the overall image. We recommend using textured backgrounds to add depth and interest. 

For one of our favourite clients, Disco Cheetah, their branding is very fun and colourful, so our backdrops always reflect this.

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Composition

Don’t be afraid of negative space! It makes for a more interesting composition and draws the viewer into the main focus of the image. In the context of marketing, negative space allows room for graphics. Very important for commercial purposes!

Experiment with different height levels within your image. For example, if you’re shooting sweet treats, then consider using cake stands. Creating layers with height will add depth and interest to your images.

Incorporate actions into your food and beverage photography. For example, cutting a cake or pouring milk into a coffee will bring the image to life. To make a shot look less staged, feature people or hands.

Consider how the final image will be used. If it’s for Instagram, then it’s likely going to be cropped into a square. So make sure you leave room for cropping and avoid zooming in on the subject too tight. 

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Props

The food is the hero! So keep it simple with props when it comes to food photography – there’s no need to go overboard with added elements and pull focus away from the food. The props should also compliment the food or drink within the image and make sense to the context of the image. 

For example, below is an image we shot for Disco Cheetah. Note that the props used in this image are the small dishes for extra garnishes, dips and sauces, as well as the cloth napkins and the menu. 

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Of course, cloth napkins are not available to use at Disco Cheetah’s restaurant or food truck, but cloth napkins are an easy way to elevate this style of food photography!

Depth of Field 

By using a lower aperture setting, you can focus on one specific item. This is a great way of drawing the viewer’s attention to the main subject while making the background appear softer. If you’re photographing a table setting, then you’ll need a higher aperture to ensure more of the frame is sharp and in focus. 

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Conclusion

Photography is an art form, so there are no hard and fast rules. We encourage you to experiment and see what works. These are just some of the tips and tricks we have collected along the way. 

Want to know more about what we create at Legendary Social Media? Check out our creative services! 

3 reasons why August is the time to plan your holiday marketing

Posted on by Erin Reynel

For most businesses, the last quarter of the year is all about building up momentum in preparation for the holiday season! Why? Well it’s typically the most profitable time of the year! 

But anyone who’s been to that rodeo knows that leaving any holiday marketing to the last minute is problematic.

At Legendary Social Media, we start our holiday planning in August, so we’re never caught off-guard in November and December. Here’s why your business should do the same.

One. Planning & strategy take time to implement

Start planning your holiday campaigns now! Avoid the last minute scramble and stress of pulling a marketing campaign together for the festive season. As early as August, your business should have the following outlined for the festive season:

  • Product options
  • Promotions
  • Campaign concepts

Planning in August allows time for revisions and perfecting your campaigns, gaining traction with your paid campaigns, testing/optimization, creating content and any other prep work that needs to be done.

Creative and marketing teams get booked solid as of October, so you should pick a team to work with now! 

Two. Your social media is your storefront

Due to COVID-19, fewer people will be flocking to malls this year. Instead, they’ll opt to shop from the comfort of their own homes. 

Now that platforms have shoppable posts, product tagging and eCommerce built in, it’s super important to ensure your social media is visually appealing. Think of your Instagram feed as a shopping mall and scrolling through Instagram is window shopping! How are you going to make your audience stop scrolling?

It’s vital that you create thumb-stopping content! By posting high quality content consistently, you’ll stand out in an oversaturated market! 

Creating this type of content takes a lot of time planning, so to ensure you get the social campaign of your dreams – book your photographer and social team now!

Three. Establish influencer campaigns early

Influencers are a great way to get your products or business exposed to a new audience! Marketing through social media influencers allows brands to advertise their products to a larger and new following – a community the influencer has cultivated and fostered trust with. Trust in marketing is super important because if someone you trust vouches for a brand, then you’re more likely to purchase from them too. 

However, awesome influencers get booked up fast! After all, the holiday season is busy for everyone. So start planning your influencer partnership now, or you’ll miss out on your first choice. 

Conclusion

Early planning allows brands to create a clear plan of action, as well as partner up with the creative collaborators of your choice. Having your plan and campaign ready to drop as early as November 1st will keep your brand in the forefront of holiday shoppers minds! 

Get in touch today to start planning your holiday campaigns. We are currently booking clients for:

  • Social media photography
  • eCommerce photography
  • Lifestyle photography
  • Social media strategy
  • Online paid campaigns
  • Influencer campaigns

 

Client Feature: The Mamatrainer App

Posted on by Erin Reynel

Back in January, we first introduced you to our amazing client, Claire Gray, creator of The Mamatrainer App. Since then, The Mamatrainer App worked tirelessly to launch the app to serve women who sought a better way to exercise from home during the global pandemic, and in April, officially became available from the App Store. 

Not only has the official launch of the app been met with awesome reviews from users, but it was also featured in the top 10 of Vogue’s ‘22 Mother’s Day Gifts for Expecting Mothers’.

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Check out some of the AWESOME reviews the app has been receiving since April: 

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What we create for The Mamatrainer App

ONE: WEBSITE DEVELOPMENT  

Our team created a beautifully styled website for The Mamatrainer App to feature the app’s incredible coverage in international media outlines, and provide a clear call to action to download the app.

The website includes a FAQ toggle element and several strategically placed newsletter subscribe forms to capture leads

TWO: SOCIAL MEDIA MANAGEMENT 

Our team writes informational and engagement-focused captions for The Mamatrainer’s social media posts. Women love talking about their kids and their pregnancy symptoms, so our core strategy has been to focus on letting people follow along with Claire’s pregnancy journey and share their own experiences. 

THREE: PHOTOGRAPHY 

Our social media photographer takes lifestyle and fitness type shots for The Mamatrainer App, for use on social media, the website, advertising and media coverage. 

FOUR: ONLINE ADVERTISING

We run a multi-phase advertising strategy for the Mamatrainer App. Among the campaigns we’ve created for our client is an intensive downloadable PDF which is released to new subscribers via a Leads campaign to collect email addresses. At under $1 per email, we’re stoked about the results!

We also run a series of App Download campaigns on a series of platforms, including social media, Google Play and the App Store. 

 

What is a Heading Tag? And what you need to know for your SEO

Posted on by Erin Reynel

Understanding SEO is a lifetime endeavour. But there are a few aspects of SEO that any business which operates a website should at least grasp.

One of those elements is the H1 tag. In this blog, we’ll give you some tips on how to effectively use the H1 on your own website, and how it affects your SEO. 

What is an H1 tag?

H1 refers to an HTML tag that indicates a top-level heading on your website. Having headers in place makes it easier for both users and web crawlers to understand the content of your page. 

First, here are some of the terms we’ll cover in this blog:

  • Web Crawlers: also called a spider or spider bot, are internet bots that systematically scan the world wide web, typically for the purpose of web indexing (adding web pages to search engines like Google).
  • HTML: Hypertext Markup Language. Most websites use this code to create their web pages. 
  • Tag: An HTML tag is a snippet of code that informs your web browser how to display the content. 
  • Headings: HTML includes 6 different heading tags (H1, H2, H3, H4, H5, H6) formatted from largest to smallest. Just remember H1 is the most important of all 6 headings and impacts your SEO the most. 

How to use the H1 tag on your website for SEO

Use only one Heading Tag on every page

Search engine crawlers can identify multiple headers on a page. But by using only one H1 tag, you’re focusing your SEO efforts on one keyword or phrase. Using multiple H1 tags could potentially dilute the SEO power of each H1. 

Your Heading Tag should reflect the content of your page

This might seem obvious, but make sure your H1 tag describes the content of your web page. Use accurate descriptive keywords, your readers will soon leave if the content doesn’t match the title! 

Keep your Heading Tag to twenty-seventy characters

This is not overly important, but 20-70 characters is optimal. If it’s too short, you’re wasting space, but if it’s too long, you could be diluting the power of the tag. 

Be creative

Keeping all the above in mind, try and make your H1 tag unique. Your H1 tags don’t have to be statements or short sentences. You can phrase them in the form of a question or full sentences. 

 Don’t keyword-stuff

Avoid cramming in keywords in your H1 tag or body of text in such a way that it no longer makes sense. Your website’s user experience is vital to a good Google ranking. 

Why is SEO important for your business?

Search engines like Google have millions of users each day looking for answers to their questions or solutions to their problems. And users are more likely to trust the first page of Google results when searching. 

So, SEO is key to ensuring that your target audience can find you! 

Aside from improving your search engine presence, good SEO practices will improve the user experience and usability of your website. 

Do your research and find out what the keywords for your website need to be. Keywords are what users type into a search engine. Consider all the alternative search terms the user could possibly enter when looking for a product or service similar to yours.

We hope that this post helped you understand the importance of an H1 tag and why it is crucial to your SEO. Interested in learning more about Google? Read our post about BERT, Google’s most recent algorithm. 

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