Organic social media metrics that matter in 2022 (and how to track them)

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Understanding metrics is key to knowing what works well in your organic social media marketing strategy.    There are many different social media metrics that can help you understand what resonates with your audience, and how your audience behaves and interacts with your brand.   Here are the most important social media metrics that matter […]

The 5 most important social media metrics

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Social media metrics are an important part of managing any social media account. These metrics help you understand a range of important information, from follower counts and audience behaviour, to engagement rate and total impressions.  Here are the 5 most important social media metrics that you should know:  1. Engagement metrics Engagement metrics are some […]