How Apple’s iOS 14 privacy changes could impact your social media marketing efforts
Apple’s newest operating system – iOS 14 – now gives users more control over how their data gets used and this could impact your social media marketing. The latest update, announced in June 2020, includes more personal and helpful functionality along with some major changes in privacy and data transparency. These changes will affect brands’ […]
Client Feature: Refresh by Steamworks Brewing co
We recently began working with Steamworks Brewing Co. on their new low-calorie beer, Refresh. We’re super excited to be creating images for their Instagram Feed! Refresh is a traditionally brewed beer using real fruit. It’s preservative-free, has zero sugar and boasts a mere 90 calories per 355mL can! That makes it a must-have summer beverage […]
The Instagram Feed might go chronological. Here’s what you need to know
Rumours started circulating in mid-February that Instagram’s chronological Feed was making a comeback! This came after a ‘Latest Post’ feature was found deep in the app’s code. The discovery was first made by Jane Manchun Wong, a hacker based in Hong Kong who discovers unreleased features on apps just for fun. She has gained a […]
Five tips to create awesome videos for social
Stats show there are 100 million hours of video watched per day. This means that consumers are eating up video content on the daily and the possibility of reach is huge! 81% of business owners are using video as a marketing tool – that’s up from 63% from last year. It’s clear that video is […]
Killer design inspo for your Instagram feed
We all know content is king and when it comes to Instagram: the more curated your content, the more you will have people stopping and coming back for more. Killer visuals + catchy captions = an IG account that reigns king. Because Instagram is made up of scrolling feeds of images, people absorb your images […]
Does Google delete reviews?
Does Google delete reviews? Recently we’ve been asked this question by one of our clients, who was told that Google deleted reviews that came from anyone who got to your review page via a direct link you provided them. This is not true! However, they do have a tendency to delete some reviews and its […]
How to use Pinterest Trends to power up your marketing
Using Pinterest in your digital marketing strategy? Well, then you know that keywords = king. Pinterest just released Pinterest Trends: a search tool that will be insanely valuable to marketers and brands everywhere. This new tool allows users to search for the most popular keywords within specific industries and see how well those keywords have […]
How to market to Millennials: A guide to the social media platform, TikTok
Let’s face it, Millennials are tough to market to – especially on social media. They use Instagram differently than people over 25, and they don’t use Facebook… like, at all. But they’re all over a new-ish social media platform called TikTok. If Millennials are in your target market, you need to take a look at […]
Instagram API changes 2019
A little while ago, we talked about how everyone was having a WTF social media moment with Instagram. At the time, we didn’t know if we were looking at a bug that would soon be squashed, or if Instagram was changing its algorithm. We still don’t have any official reports, but we’ve heard on Reddit […]
How much does Instagram influencer marketing cost?
Instagram influencer marketing is a key part of social media marketing today. Just think about how many times you see “#ad” while scrolling through your Instagram feed! And let’s face it, Instagram influencer marketing has blown up because it works. But what does it cost – and is it worth it? Why you need […]