4 stats to enhance your 2021 social media marketing strategy

It’s important to identify social media marketing trends and review statistics from 2020 in order to determine what types of content will resonate with our target audiences in 2021. 

For brands, having and maintaining your social media should be a fundamental aspect of your business by now. Brands investing in their social media marketing will benefit from increased sales and consumer recognition over their competitors! 

Obviously, 2020 was a unique year due to the COVID-19 pandemic, Forbes reported that internet usage increased by 50-70%as people turned to the internet for news and entertainment.

 So let’s take a look at some more interesting stats that should influence your social media marketing for 2021. 

1. Poor customer service will impact your following 

According to Sprout Social, 49% of consumers said they’d unfollow brands due to poor customer service. Therefore, customer service should remain at the forefront of your social media marketing strategy. 

social-media-marketing-legendary social media vancouver

Image Source: Sprout Social Index 

So, one simple way to improve marketing in 2021 is to ensure customer inquiries are handled quickly and efficiently on your social media channels. If you don’t have anyone managing your social media channels, and you’re too busy running the day-to-day operations of your business, it might be time to hire someone to manage your social media. 

2. TikTok is growing rapidly

We’ve certainly seen an increase in demand for video content over the past few years, but TikTok saw its growth increase exponentially in 2020.

Statistics for TikTok according to Oberlo:

  • TikTok has roughly 800 million active users worldwide
  • TikTok has been downloaded over 2 billion times on the App Store and Google Play
  • 41% of TikTok users are aged between 16-24
  • TikTok has been downloaded 611 million times in India, this is around 30% of the app’s total downloads globally
  • The average time spend on TikTok is 52 minutes per day

If your target audience is between the ages of 16 and 24 then consider integrating TikTok into your social media strategy for 2021. 

3. Visual content for the win

Sprout Social’s research concludes that 68% of consumers would prefer to engage with images and 50% would prefer to interact with video content. 

HubSpot states that video has become the most commonly used format in content marketing, overtaking blogs and infographics, with promotional and brand storytelling videos being the most popular types of content created by marketers! 

Social media is quickly becoming saturated with your competitors, so how do you stand out? Beautiful photography! 

65% of people are visual learners, so inform your audience about your brand with this type of content! 

Visual content is a quick and effective way to communicate with your audience:

  • Showcase your products and promotions 
  • Share your brand’s story 
  • Convey an emotion
  • Increase traffic to your website 

We strongly believe in creating scroll-stopping content with social media photography

4. Facebook should not be neglected

Facebook has over 2.7 billion monthly active users making it STILL the most used social media platform worldwide. Therefore, a large portion of your target audience remains on this platform and Facebook should certainly be part of your content marketing strategy for 2021!

If you have a product to sell, then you’ll want to be utilizing Facebook Shops

Final thoughts

We hope you found these stats and trends of consumer behaviours and preferences as interesting as we did and apply them to your social media marketing strategy this year! 

If you’re looking for help with your social media marketing, get in touch!

 

How Apple’s iOS 14 privacy changes could impact your social media marketing efforts

Apple’s newest operating system – iOS 14 – now gives users more control over how their data gets used and this could impact your social media marketing. The latest update, announced in June 2020, includes more personal and helpful functionality along with some major changes in privacy and data transparency.

These changes will affect brands’ social media marketing efforts.

You now have the option to review an app’s privacy practices before you choose to download:

social-media-marketing-legendary social media vancouverImage source: Apple

Other privacy changes include:

    • Photo Privacy: With iOS 14, when apps ask for access to your Photos app, you can choose to only give them access to select photos rather than your entire Photo Library. 
    • Recording Indicator: Whenever an app has access to your camera or microphone, a recording indicator is displayed at the top of your screen
    • Approximate Location: Rather than having to share your exact location, you can share your approximate location with an app (ideal for apps like news or weather)

The iOS 14 privacy changes will change Facebook advertising effectiveness

If you’re an iPhone user, then you’ve probably already noticed a lot of these changes. But Facebook recently released an article criticizing these changes to policy and how they will impact small businesses and their future marketing efforts. 

Facebook said, “Apple’s policy will make it much harder for small businesses to reach their target audience, which will limit their growth and their ability to compete with big companies”. 

Facebook is specifically taking issue with how these changes by Apple will prevent tailored ads from being presented to potential customers. 

So, what exactly has changed?

Apple IDFA (Identifier for Advertisers) is a device identifier assigned to a user’s device which essentially follows you around the web. Until now, advertisers have been able to use IDFA to track user data (without revealing private information like name and address) in order to target and deliver customized ads. 

With the newest update, apps now have to ask permission to track you across apps and websites:

social-media-marketing-legendary social media vancouver

Image source: Apple

We predict most people will click ‘Ask App Not to Track’ as concerns around privacy have increased. 

How the iOS 14 privacy changes could impact your social media advertising

  • Conversion Campaigns: This update will impact the Facebook pixel and everything connected to it (conversion tracking, targeting and optimization). 
  • Location-based targeting: Targeting consumers based on precise locations will become more difficult.
  • Reporting: Due to the reduced ability to accurately measure ad campaign performance, it may be difficult to gain a clear understanding of what marketing efforts are working which will inevitably drive up marketing costs.

A lot is still unknown about exactly how these changes will impact the future of social media marketing, so as of right now, this is simply speculation. 

There are still a few ways in which you can effectively market to your audience:

  • Focus on collecting emails and email marketing 
  • Focus on Desktop placements for Facebook ads, when applicable
  • Review your Facebook ad reporting data to keep informed on how the changes are affecting campaign performance
  • Put more effort into organic social media marketing to lessen the requirement for paid advertising

5 Shopify Apps that help increase checkouts

Your eCommerce website’s revenue can only grow so much without the right tools. We’ve uncovered the best Shopify apps to help increase your sales! 

We recently wrote a post about conversion optimization, where we compiled our top tips for optimizing your website and turning website visitors into paying customers. 

What is a Shopify App?

Before we dive into our list of the best Shopify apps, let’s clarify what they are exactly! 

Shopify Apps allow you to expand the functionality of your online store with new features. By using these plugins, you can increase your conversion rate, increase customer spend, recover or reduce abandoned carts, promote your store, reward customers or simply create a better customer experience! 

So, let’s dive into some of the best plugins available for your Shopify website! 

1. Product Reviews

The Product Reviews App allows you to add a customer review feature to your product pages. 

In our previous post about conversion optimization, we discussed the importance of including customer reviews of your products on your website as it offers up ‘social proof’ to new and potential customers. 

According to eMarketer, 98% of consumers look at reviews during the purchase process, so this Shopify add-on could be integral to increasing your website sales. 

Product reviews can also help with your SEO ranking, as online customer reviews communicate trustworthiness and authority to search engines like Google

2. Plugin SEO

SEO stands for “Search Engine Optimization” and is essentially a series of techniques that improve your website’s ranking in search results, specifically Google. And this is important because most people use Google to search for products and services! 

In order to run a successful online store, you need to increase your website traffic! When done well, SEO is one of the best ways to boost traffic to your website and ultimately more sales! 

Plugin SEO helps to fix SEO issues, improve store rankings and drive organic traffic to your online store. This Shopify Plugin is like having your very own SEO assistant, regularly checking your online website and alerting you of any issues. Continually reviewing the important areas of SEO optimization, such as: 

  • Page titles
  • Headings
  • Meta descriptions
  • Speed
  • Blog post structure
  • How often content is updated

3. Parcel Panel 

Parcel Panel is an automated parcel tracking system that will tell customers their order status and shipping information. We have heard from small businesses that this plugin has eliminated a huge volume of emails from customers requesting after-sales information. 

This Shopify app allows you to create a better experience for your customers, making it more likely for them to recommend you to other people and for them to return to your website. Plus, your time is valuable, so it’s important to automate as many aspects of your business as possible! 

4. Wishlist Plus

According to HuffPost, wishlists can boost your website sales, so Wishlist Plus is a well-reviewed plugin that will allow your customers to bookmark their favourite products and pick up where they left off when they return, it also allows shoppers to easily share their wishlist with friends and family without being logged in. 

This tool allows you to identify what your customers like and want, so you can personalize your email and social campaigns resulting in increased traffic and sales. 

For eCommerce store owners, the smart dashboard provides useful metrics and reports on wishlist activities. This information should be used to identify what products are popular and used for future marketing initiatives! 

5. Sales Pop

Add social proof to your Shopify website with Sales Pop! This plugin adds validity and authenticity to your website by showing a pop-up with customer order details, such as their location and what they ordered showing new customers that real people are buying your products! 

conversion optimization- legendary social media vancouver

We think of this one as a busy restaurant – nobody wants to eat at an empty restaurant! So by showing customers your products are in demand, you’re adding a sense of security to their checkout process. 

Final Thoughts 

There are so many free and paid Shopify Apps that could extend the functionality of your website and create a better customer journey. We recommend doing your research, reading through reviews and making use of free trials wherever possible. 

Check this out: Holiday stop motion video & social media photography showcase

The team at Legendary had a lot of fun creating holiday photography and stop motion video assets for our clients. Due to COVID-19, Christmas arrived a little early this year. As soon as Halloween was over, we saw Christmas trees and holiday decorations popping up all over Vancouver! 

A lot of planning goes into the assets we create. Our in-house photographer, Kat, works alongside an account manager and sometimes with the client themselves to create a plan of action. It goes a little something like this:

  1. The account manager creates a schedule of upcoming promotions, events and themes to discuss
  2. Schedule a shoot date
  3. Create the shot list 
  4. Prop shop
  5. Photoshoot and styling
  6. Editing 
  7. Delivering the final edited files

After all the hard work that goes into creating and executing content, it’s super satisfying to see everything come together, so we want to share some of our work with you today!

What we created for The Facial Room

Our client The Facial Room offers an exclusive experience that goes beyond delivering beautiful Eminence Organic Skincare products across Canada, and we need to emulate that in our work – especially our photography work, as that’s what initially draws customers in. 

For The Facial Room, we currently create and run the following elements of their social media marketing:  

  • Styling & photography for a visually cohesive feed
  • Facebook & Instagram content creation
  • Community management
  • Social media advertising campaigns
  • Blogs for SEO
  • Email marketing campaigns 
  • Stop-motion videos

To kick off the holiday season this year, The Facial Room ran an irresistible Black Friday promotion for their customers. Check out our photography work on the homepage of their website and how it came together:

 

We also created a blog (which is great for your SEO btw, you can read more about that here) sharing more in-depth product knowledge with customers, giving them product suggestions and gift ideas for the upcoming holiday season.

We made sure to share the blog in early November, allowing customers enough time to plan their gifts and get their orders in (before Canada post is overwhelmed by the holiday season). Check out the blog post here!

 

As you can see in this blog post, we shot lifestyle images of The Facial Room owner, Patricia Asmar, and her daughter against a holiday-themed backdrop. During our lifestyle shoot, we paid close attention to the colour of props, clothes and products to ensure the final images were cohesive with all our other product photography.

Check out The Facial Room on Instagram to see what awesome promotions they’re currently running. 

And here is the stop motion video we created for their Black Friday promotion in action! 

What we created for Waves Coffee House

Our longtime client, Waves Coffee House, is a Vancouver-based chain with over 31 coffee shops across BC and Alberta. Not only is Waves all about serving customers delicious coffee and locally made snacks, but they also invite their customers to connect with each other at their local Waves Coffee shop. We just love this sentiment!

For their holiday campaign, we created photography for their social feeds that showcase their holiday beverages, snacks and gift sets. Check out some of our favourite shots from our holiday photoshoot:

social-media-photography

As part of their social media marketing, we also create the following:

  • Instagram and Facebook content 
  • Community management 
  • Paid social media ads
  • Spotify ad campaigns
  • Stop-motion videos
  • Influencer campaigns 
  • Giveaways and contests

Check out the stop-motion video we created as part of their holiday marketing campaign:

 

What we created for Love & Natural 

Love & Natural is a skincare eCommerce platform that was born during the COVID-19 pandemic when Winne, the owner, wanted to help her clients and others by offering personalized skincare solutions online. 

Check out some of our favourite photography from this holiday period: social-media-photography

Since coming on board with us, we have built a multi-faceted social media plan for Love & Natural. Our work so far has included creating and managing the following:

  • Styling & photography
  • Social media management across Facebook & Instagram
  • Community management
  • Traffic advertising campaigns (leading audiences to your website)
  • Conversion advertising campaigns (converting sales on the website)social-media-photographer

We also created this stop motion video for the launch of their new product collection, Esenti Body Mists

Are you thinking of stepping up your social media game in 2021? Then look no further! Legendary offers well-rounded knowledge and services that could help elevate your business to the next level!

Why social media will be crucial to your business’ success this holiday season

Due to the COVID-19 pandemic, we anticipate that the majority of holiday shoppers will shift their spending online. This means that your website and social media platforms will act as your storefronts. Today, we’ll discuss how to effectively leverage your social media to get more sales during the 2020 holiday season. 

Salesforce recently posted about how COVID-19 will shape the 2020 holiday season and expressed that “Social media will be the most important emerging platform for engaging with customers.”

Enable Facebook & Instagram shops

Earlier in the year, Facebook launched Facebook Shops, making it easier for small businesses to create an eCommerce platform. Facebook Shops gives businesses the opportunity to create a mobile-first online store that lives on their Facebook Business page and Instagram profile. 

Setting up a Facebook Shop is free and simple, so ensure you’re not leaving any money on the table and set this up if you haven’t already! 

 By enabling this feature, you have instantly increased shopping opportunities for your audience. 

Implement your holiday marketing and promotion strategy 

The online shopping arena is especially overcrowded this holiday season, so your holiday marketing efforts need to stand out from your competitors and grab the attention of your customers. Your social media strategy should include the following:

  • Paid social media ads
  • Search ads
  • Email marketing campaigns
  • Video content
  • Increased holiday-related SEO efforts

Do you have holiday-themed promotions planned for your customers? For our clients, we have these planned, photographed and ready to execute by the end of October. Some of the ways in which you could build up holiday excitement with your customers include:

  • Create weekly promotions
  • Promote gift card purchases, make this an easy add on at checkout
  • Create a sense of urgency with time-limited offers
  • Offer free shipping
  • Plan holiday giveaways and contests on social media to increase engagement
  • Create an influencer campaign (great for exposing your products or services to a new service)
  • Offer a contactless pick-up option, make sure it’s safe and convenient for customers

Use social media to communicate with customers

Your social media is also your megaphone, so use your platforms to effectively communicate the following to your audience:

  • Share your exciting promotions (on your feed and in stories/reels)
  • Showcase high-quality images featuring products
  • Use video to share product knowledge
  • Share key delivery and shipping information (due to increased digital orders, postal services are already seeing a surge at distribution centres and delays may occur, offer your customers a fair warning of this potential issue)
  • Feature customer reviews
  • Do you have any charitable efforts going on? Perhaps you could share these, or offer to match what your customers donate. Only include this if it’s authentic! 

Key shopping dates to note for your social media 

Event  Date
American Thanksgiving  November 26
Black Friday  November 27
Small Business Saturday November 28
Cyber Monday  November 30
Giving Tuesday  December 1
Free Shipping day  December 14

Final thoughts

Essentially social media is crucial to your success this holiday season, as it’s your storefront, marketing and communication platform all in one. Explore every aspect and functionality of your social media channels to ensure you leave no stone unturned. 

Client Feature: Disco Cheetah Korean Grill

We’re back with another client feature! This time, we’re super pumped to introduce one of our long-standing clients, Disco Cheetah Korean Grill

“We cook up bright, bold Korean dishes that are totally unique in Vancouver, you won’t find our flavours and colours anywhere else. And we serve it all hot, fast and in a format that’s affordable and comfortable for urban Vancouverites to enjoy.”

When we began working with Disco Cheetah in 2017 they were a popular local food truck that could be spotted around the streets of downtown Vancouver during the week, and at local farmers markets and events on the weekend. Since then, they have expanded to their first brick-and-mortar location on Davie St and have quickly established themselves as one of the top delivery restaurants in the city on UberEats. 

Our team can’t get enough of their delicious food!

What we provide for Disco Cheetah Korean Grill 

We manage nearly all of Disco Cheetah’s marketing needs. Our work so far has included creating and managing the following:

  • Social media marketing on Facebook and Instagram (including running contests and giveaways)
  • Content creation (captions and stories)
  • Community management
  • Food photography & styling 
  • Paid campaigns (leading audiences to their website and ordering from food delivery apps)
  • Local radio ads (listen for their ad running on 102.7 The Peak) 
  • Influencer media tastings

To grow Disco Cheetah’s following, our content manager, Nina, creates posts with engaging and humorous captions (so many puns!). Our in-house photographer, Kat, creates beautifully styled photoshoots showcasing their food’s bright colours.

client feature disco cheetah korean grill - legendary social media vancouver

Influencer marketing in Vancouver

One of our favourite services that we provide to Disco Cheetah is hooking them up with local foodie influencers for media tastings and contests. These partnerships have generated a ton of brand awareness for the restaurant. Our monthly influencer lead contests generate 2,000+ entries each and gain Disco Cheetah an average of 100 new Instagram followers per month. 

Keep an eye on their Instagram for the next contest! 

client feature disco cheetah korean grill - legendary social media vancouver

What can we do for you?

Are you ready to up your social media game? Legendary Social Media can help with that! We have a well-rounded team of experts who can help your business reach its goals. –

How our social media photographer set up an at-home studio

Due to the COVID-19 pandemic and social distancing measures, our social media photographer, Kat, has been shooting our client photography from home since March. With these few tools and tips, let us guide you through the process of how we create scroll-stopping content from home. 

Firstly, we recommend that you purchase photography equipment that packs away in a space-efficient manner. Or alternatively, invest in some storage boxes, so you can pack your gear and props away at the end of each shoot. Working and living in the same space can present some challenges, so keeping things tidy and organized will certainly help you work productively.  

The basic equipment needed for a home studio setup

    • Camera. Your camera doesn’t have to be a professional camera, you can still create beautiful content with your phone camera.
    • Tripod. If you are working with a professional camera, then consider using a tripod to steady it. We also recommend getting a tripod with an arm extension for shooting flat lays. 
    • Lighting. You can rely solely on natural light if that’s all you have, but we recommend setting up near a window with the most available light even if you’re using studio lighting as well. Amazon has some great start-up kits available for under a hundred bucks, such as this one
    • Light reflector. One of Kat’s most used items, great for bouncing light back into shadow areas or softening harsh light. 
  • Backdrops. We use paper backdrops from BD backgrounds or Savage. We also use fabric from Dressew and marble slabs from Home Depot. If you’re on a budget, use a plain bed sheet or your natural wall colour. 
  • Backdrop stands. Some budget-friendly options are available on Amazon if you want to properly hang/drape your backdrops.
  • Props. Flowers, plants and decorative household items will certainly bring your products to life. 

Find the best light

We adore natural light! Try to find a space in your home that has the best natural light for your setup. If you’re shooting in the middle of the day, avoid harsh midday sunlight by using a diffuser. If your home doesn’t get much natural light, consider purchasing some budget-friendly lights. If you’re just starting out with photography, then these continuous lights will definitely do the trick! 

Our social media photographer, Kat, generally uses flash whilst working from home as her apartment is south-facing and gets very little natural light. Here, you can see her at-home setup taken on an iPhone vs her professional image using flash photography. 

social-media-photographer-legendary social media vancouversocial-media-photographer-legendary social media vancouver

Create your studio setup

Once you have figured out where in your home you’re shooting, it’s time to set up your studio. Set up your backdrop stands, backdrop and table. We often shoot flat lays, so by shooting off the ground slightly, we’re saving ourselves from bending over too much. Once you have this setup, you can easily interchange your backdrop with fabrics and textures. Swap out the plain white backdrop for a marble tile to add some variety. 

We recommend setting up a tripod as it allows you to:

  1. Steady the camera
  2. Slow your shutter speed if you need to allow more light into the camera
  3. Take the weight off your back and shoulders
  4. Allows you to set the camera down while you style your shot or move products in and out of the shot
  5. Allows you to change the angle of your shot

Let your creativity flow

Get creative! The more unique, original and creative your content is on social media, the more engagement it will receive from your audience. 

Here are four tips to help you get creative: 

  1. Vary the angles of your shots! Try shooting overhead flat lays, eye-level shots, close-ups and wide shots. 
  2. Depth of field. Even if you’re using your phone, most phone cameras now give you the ability to change your depth of field. 
  3. Experiment with lighting. Play around with shadows or even add a gel to your light source.
  4. Props! We recommend laying out all your props on a tray so you can clearly see what you have to work with, making it easier to visualize your shots. You can read more tips on props here

If you’re working with people, then props can give them something to interact with. Check out this recent shoot we did for Le Hibou Kids. Here below, you can see our studio setup (including the props) and then how the kids interacted with them. So cute!  

social-media-photographer-legendary social media vancouver

Final thoughts

Good luck with your home-studio setup! Play around with it and have fun– why not take your audience on the journey with you and show them some #BTS of your home studio setup. And just remember that you don’t need to invest in expensive photography gear when you’re just starting out. 

If you’re shooting food, then check out our tips for better food & beverage photography. We hope you found our tips from our social media photographer helpful! 

How to use Instagram Reels

Facebook-owned Instagram recently released a new video feature that allows users to record 15-second clips set to music. Sound familiar? Yes, it’s Instagram’s answer to TikTok

What is Instagram Reels?

Instagram Reels is the brand new way to create short, fun and engaging videos from Instagram Stories. Reels allows you to record and edit 15-second multi-clip videos with audio, effects and other new creative tools. You can share reels with your audience on your feed, and if your account is public, make them available to the wider Instagram community through a new space in Explore. 

How to create a Reel

instagram-reels- legendary social media vancouverSelect Reels at the bottom of your Instagram Camera. Once you’ve selected Reels, a variety of creative editing tools will appear on the left side of your screen to help you create your Reel. These include the following: 

  • Audio: Search and use a song from Instagram’s music library. Alternatively, you can use your own original music or audio by simply recording a Reel with it, which will then be attributed to you. If your account is public, people can create Reels using your audio by selecting “Use Audio” from your Reel.
  • AR effects: Choose from a variety of effects (similar to filters) to apply to your video clip. 
  • Speed: You have the ability to speed up or slow down the pace of your video or even just sections of the video. 
  • Timer and Countdown: Set the timer and record your clips hands-free. Once you press record, a three-two-one countdown timer will appear on your screen. In your timer, select how long you want your clip to be (maximum fifteen seconds).

How to share Reels

With Reels, not only can you share with your followers but you have the opportunity to be discovered by a larger, diverse community on Instagram’s Explore page. A great way to reach a wider audience! 

  • If you have a private account: Your privacy setting will be applied to your Reels. You can share your Reel to your feed which allows only your followers to view. Users will not be able to access or use your original audio and people cannot share your Reels with other users who don’t follow you. 
  • If you have a public account: You can share your Reel to a dedicated space in Explore, where it has the potential to be viewed by a larger Instagram audience. You can also share your Reel with your followers by posting to your Feed. By featuring certain songs, hashtags or effects, your Reel could appear on a dedicated page if a user clicks on that particular song/hashtag/effect. And of course, if you’re public, your Reel can be shared with other users and posted to their Stories. 

Once you have recorded your Reel and you’re ready to share, move to the share screen where you can save a draft of your Reel, change the cover image, add a caption and hashtags, and tag your friends. After you have shared your Reel, it will live on a separate Reels tab on your profile. Similar to Instagram Stories, your Reel will disappear from your profile in 24 hours. 

Watching Reels

As we’ve mentioned throughout this blog, Reels has its own version of For You page: the new Reels Explore Feed. This feature is similar to TikTok: not only will you see Reels from people you follow, but you will see Reels from popular or trending accounts on Instagram. So far, we’ve observed that this is influenced by your likes/interests and where you’re located. 

Final Thoughts

Reels is still very new and we expect there will be further developments in the Reels feature in the near future. Stay up to date with all things Instagram and Facebook related by following us on Facebook!

You can check out our work here! 

Should you set up a Chatbot for your social media?

If you haven’t set up a chatbot for your business’ Facebook age yet, then it’s time to consider getting with the times! Messenger bots can be very valuable to any business as they can be programmed to automate customer support functions and answer basic questions, as well as capturing and converting new customers. 

What is a chatbot?

Chatbots are automated messaging software that uses AI to converse with people. You’ve probably noticed it on Facebook Messenger or certain apps and websites. 

Chatbots allow business pages to automate many low-level customer service functions or questions by using a series of menus or keywords to guide customers to the next steps. They’re favourable for many customers as they’re easy to use and a major time saver! Nobody wants to deal with calls to a customer service agent! 

They can be used to:

  • Answer basic customer questions
  • Deliver promo codes to potential customers
  • Automatically deliver important information or links

Example of our client The Facial Room’s chatbot at work:

chatbot-legendary social media vancouve

What benefits do they provide for both the brand and the customer?

Save time and money on customer care

Often, business owners don’t have time to answer customer questions promptly on Facebook Messenger. So by adding this step of automation into your workflow, you could satisfy customer questions, provide automated responses and even perform tasks without burdening a member of staff. 

Facebook now uses an NLP (Natural Language Processing) engine that understands and extracts meaningful information from messages you receive and send. This is how Facebook’s Messenger bots can identify intent and automate some of your replies and route the conversation to a human live chat. NPL also allows Chatbots to sound more human-like and gives the customer a better overall experience. 

Fun fact: Dates and times are automatically localized based on the locale sent from the user’s profile. 

Identify leads

As your Chatbot greets potential customers, it can filter through their needs and ask basic questions like “What is your budget?” or “How quickly are you looking to move house?” and re-direct high-quality leads to a person on your sales team or a product page on your website. 

24/7 availability

Facebook Messenger Chatbots are available 24/7/365 even when you and your staff aren’t! 

How to set up a Facebook Messenger Chatbot?

If you know how to code, then you can build your own Facebook Messenger Chatbot. Facebook offers up a lot of information and tutorials on how to set one up, so if you take this route, be sure to use these resources. 

If you don’t know how to code, don’t panic! There are several third-party tools available so you can create and customize your own Facebook Messenger Chatbot. Check out some of these third-party services available:

Tips for using a Facebook Messenger Chatbot

Chatbots have the ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively. Make sure you’re doing the following to ensure top-notch customer service:

  1. Get to the point quickly! According to VentureBeat, the point of sale should be within five clicks of the designed user experience. Beyond five clicks, you risk losing the lead. 
  2. A Chatbot’s success depends on its ability to recognize when human interaction is needed. Make sure that the customer has the option, at any point to communicate with a person.
  3. Invite personalization! A Chatbot that has the ability to recognize a user’s preferences and needs quickly will result in higher click-through rates and engagement. 
  4. Integrate Chatbots into your social media marketing strategy. Measure its performance and update automated responses when necessary.    

Final thoughts

Chatbots are a welcome time-saver for customers and a cost-efficient way for businesses to limit their need for customer support staff. We definitely recommend expanding your Facebook marketing by implementing a Chatbot into your Messenger account in order to generate more leads/sales! 

If you need more information or help with setting up a social media or marketing strategy, get in touch!

3 reasons why August is the time to plan your holiday marketing

For most businesses, the last quarter of the year is all about building up momentum in preparation for the holiday season! Why? Well it’s typically the most profitable time of the year! 

But anyone who’s been to that rodeo knows that leaving any holiday marketing to the last minute is problematic.

At Legendary Social Media, we start our holiday planning in August, so we’re never caught off-guard in November and December. Here’s why your business should do the same.

One. Planning & strategy take time to implement

Start planning your holiday campaigns now! Avoid the last minute scramble and stress of pulling a marketing campaign together for the festive season. As early as August, your business should have the following outlined for the festive season:

  • Product options
  • Promotions
  • Campaign concepts

Planning in August allows time for revisions and perfecting your campaigns, gaining traction with your paid campaigns, testing/optimization, creating content and any other prep work that needs to be done.

Creative and marketing teams get booked solid as of October, so you should pick a team to work with now! 

Two. Your social media is your storefront

Due to COVID-19, fewer people will be flocking to malls this year. Instead, they’ll opt to shop from the comfort of their own homes. 

Now that platforms have shoppable posts, product tagging and eCommerce built in, it’s super important to ensure your social media is visually appealing. Think of your Instagram feed as a shopping mall and scrolling through Instagram is window shopping! How are you going to make your audience stop scrolling?

It’s vital that you create thumb-stopping content! By posting high quality content consistently, you’ll stand out in an oversaturated market! 

Creating this type of content takes a lot of time planning, so to ensure you get the social campaign of your dreams – book your photographer and social team now!

Three. Establish influencer campaigns early

Influencers are a great way to get your products or business exposed to a new audience! Marketing through social media influencers allows brands to advertise their products to a larger and new following – a community the influencer has cultivated and fostered trust with. Trust in marketing is super important because if someone you trust vouches for a brand, then you’re more likely to purchase from them too. 

However, awesome influencers get booked up fast! After all, the holiday season is busy for everyone. So start planning your influencer partnership now, or you’ll miss out on your first choice. 

Conclusion

Early planning allows brands to create a clear plan of action, as well as partner up with the creative collaborators of your choice. Having your plan and campaign ready to drop as early as November 1st will keep your brand in the forefront of holiday shoppers minds! 

Get in touch today to start planning your holiday campaigns. We are currently booking clients for:

  • Social media photography
  • eCommerce photography
  • Lifestyle photography
  • Social media strategy
  • Online paid campaigns
  • Influencer campaigns