How Apple’s iOS 14 privacy changes could impact your social media marketing efforts

Apple’s newest operating system – iOS 14 – now gives users more control over how their data gets used and this could impact your social media marketing. The latest update, announced in June 2020, includes more personal and helpful functionality along with some major changes in privacy and data transparency.

These changes will affect brands’ social media marketing efforts.

You now have the option to review an app’s privacy practices before you choose to download:

social-media-marketing-legendary social media vancouverImage source: Apple

Other privacy changes include:

    • Photo Privacy: With iOS 14, when apps ask for access to your Photos app, you can choose to only give them access to select photos rather than your entire Photo Library. 
    • Recording Indicator: Whenever an app has access to your camera or microphone, a recording indicator is displayed at the top of your screen
    • Approximate Location: Rather than having to share your exact location, you can share your approximate location with an app (ideal for apps like news or weather)

The iOS 14 privacy changes will change Facebook advertising effectiveness

If you’re an iPhone user, then you’ve probably already noticed a lot of these changes. But Facebook recently released an article criticizing these changes to policy and how they will impact small businesses and their future marketing efforts. 

Facebook said, “Apple’s policy will make it much harder for small businesses to reach their target audience, which will limit their growth and their ability to compete with big companies”. 

Facebook is specifically taking issue with how these changes by Apple will prevent tailored ads from being presented to potential customers. 

So, what exactly has changed?

Apple IDFA (Identifier for Advertisers) is a device identifier assigned to a user’s device which essentially follows you around the web. Until now, advertisers have been able to use IDFA to track user data (without revealing private information like name and address) in order to target and deliver customized ads. 

With the newest update, apps now have to ask permission to track you across apps and websites:

social-media-marketing-legendary social media vancouver

Image source: Apple

We predict most people will click ‘Ask App Not to Track’ as concerns around privacy have increased. 

How the iOS 14 privacy changes could impact your social media advertising

  • Conversion Campaigns: This update will impact the Facebook pixel and everything connected to it (conversion tracking, targeting and optimization). 
  • Location-based targeting: Targeting consumers based on precise locations will become more difficult.
  • Reporting: Due to the reduced ability to accurately measure ad campaign performance, it may be difficult to gain a clear understanding of what marketing efforts are working which will inevitably drive up marketing costs.

A lot is still unknown about exactly how these changes will impact the future of social media marketing, so as of right now, this is simply speculation. 

There are still a few ways in which you can effectively market to your audience:

  • Focus on collecting emails and email marketing 
  • Focus on Desktop placements for Facebook ads, when applicable
  • Review your Facebook ad reporting data to keep informed on how the changes are affecting campaign performance
  • Put more effort into organic social media marketing to lessen the requirement for paid advertising

Our top 5 favourite social media publishing apps

We have previously posted about our top 9 favourite social media apps that we believe will step up anyone’s social media game, but what about publishing apps? If you want to be efficient in your social media strategy then using a publishing app is the only way to go. Here are our top 5 picks:hootsuite- legendary social media vancouver

Hootsuite is one of the most popular social media publishing tools (with over 15 million users) and for good reason. They offer a complete solution for all of your social media management needs. Hootsuite is compatible with over 35 social media networks, including Facebook, Twitter, Youtube, Instagram and Pinterest.

Our favourite aspect of Hootsuite is their bulk uploader and unlimited scheduled messages – by uploading a CSV file (with your pre-planned content), you could literally plan your content for the next year and beyond!

One of Hootsuite’s other most compelling aspects is its analytics abilities, though you need an upgraded plan to access these. The tool helps you and your team understand social results by producing more than 200 metrics to measure performance. Once you’ve generated reports, you can easily export them to Excel, Powerpoint, PDF and CSV files to be distributed amongst your team/or company. 

Hootsuite also has a limited free plan that includes 3 social media profiles, 1 user and a limit of 30 scheduled messages. 

Hootsuite-social-media-legendary social media vancouver

later-legendary social media vancouver

Later is a scheduling app for Instagram, Facebook, Twitter and Pinterest. We personally love – and use – Later because they have an awesome visual posting calendar and it’s easy to use. You simply upload photos to your media library and then just drag and drop them to the time you want to post, allowing you to create a visually pleasing feed quickly. 

Another nifty aspect of Later is it allows you to schedule your first comment on Instagram, so if you want to use hashtags (a great way to reach a wider audience) but wish to keep your caption neat and tidy, then scheduling the first comment is the solution for you. 

What really sets Later apart from other publishing apps is their “free forever” plan, that would sustain the social media needs for some small businesses: 

later-social-media-legendary social media vancouver

sprout-social-legendary social media vancouver

Similar to Hootsuite, Sprout Social combines several media tools into one platform, including social media scheduling, monitoring and reporting. Sprout Social is one of the few publishing tools that has a CRM (customer relationship management) feature. Sprout’s CRM allows companies to better serve their customers by analyzing previous interactions.  

Sprout Social is most commonly praised for its reporting features: beautiful reports ready to be downloaded and shared with clients without editing (a big time-saver for a social media manager). 

Their integrations include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Youtube, Tripadvisor and Google.  Making it a very impressive centralizing publishing tool. 

One drawback of Sprout Social, however, is the price:

sprout-social-media-legendary social media vancouver

tailwind-legendary social media vancouver

Tailwind is focused on visual content for social media – specifically for Pinterest and Instagram. For Pinterest, you can use this app to schedule posts, find trends through their insights, monitor your brand, launch contests and promotions as well as gaining access to analytics and reporting. 

Included in Tailwind’s software is a smart scheduler that will help you decide when is best to post your updates in order to maximize engagement. 

For Instagram, Tailwind has a nifty feature called ‘hashtag helpers’, which will assist in finding, using and analyzing the best hashtags to help improve your reach and engagement. 

Tailwind is ideal for bloggers/influencers who produce content that includes a visual element and needs to link back to a website, which is perfect on Pinterest. Pinterest has 322 million active users per month, so the potential reach is massive and not a platform to be forgotten about!

tailwind-social-media-legendary social media vancouverbuffer-legendary social media vancouver

Buffer is an intuitive and streamlined social media publishing platform that allows users to optimize their posting schedule to ensure the best engagement with audiences. It supports Facebook, Twitter, LinkedIn, Instagram and pro users can use the platform to publish to Pinterest. Free users have the option to connect up to 3 social accounts, including Facebook Pages and Groups. 

As the name suggests, Buffer allows users to build up a selection of relevant posts you want to share, which you can then schedule to go out at the most suitable time for your audience and provide the analytics to show the success of your posts.  

Our favourite feature within the Buffer platform is the ‘Buffer reply’ which allows you to take the following actions:

  • Reply
  • Like
  • Follow
  • Archive 

This feature also allows you to tag a conversation, allowing you to follow up later and assign the conversation to another team member who might be able to answer queries better than yourself! 

buffer-social-media-legendary social media vancouver

Final thoughts

If you haven’t yet dabbled with any of these publishing apps for your social media, then we would recommend checking out as many free trials as possible and see which apps work best for you and your existing workflow. 

If you need help with your social media management, our team can help! 

Check this out: Holiday stop motion video & social media photography showcase

The team at Legendary had a lot of fun creating holiday photography and stop motion video assets for our clients. Due to COVID-19, Christmas arrived a little early this year. As soon as Halloween was over, we saw Christmas trees and holiday decorations popping up all over Vancouver! 

A lot of planning goes into the assets we create. Our in-house photographer, Kat, works alongside an account manager and sometimes with the client themselves to create a plan of action. It goes a little something like this:

  1. The account manager creates a schedule of upcoming promotions, events and themes to discuss
  2. Schedule a shoot date
  3. Create the shot list 
  4. Prop shop
  5. Photoshoot and styling
  6. Editing 
  7. Delivering the final edited files

After all the hard work that goes into creating and executing content, it’s super satisfying to see everything come together, so we want to share some of our work with you today!

What we created for The Facial Room

Our client The Facial Room offers an exclusive experience that goes beyond delivering beautiful Eminence Organic Skincare products across Canada, and we need to emulate that in our work – especially our photography work, as that’s what initially draws customers in. 

For The Facial Room, we currently create and run the following elements of their social media marketing:  

  • Styling & photography for a visually cohesive feed
  • Facebook & Instagram content creation
  • Community management
  • Social media advertising campaigns
  • Blogs for SEO
  • Email marketing campaigns 
  • Stop-motion videos

To kick off the holiday season this year, The Facial Room ran an irresistible Black Friday promotion for their customers. Check out our photography work on the homepage of their website and how it came together:

 

We also created a blog (which is great for your SEO btw, you can read more about that here) sharing more in-depth product knowledge with customers, giving them product suggestions and gift ideas for the upcoming holiday season.

We made sure to share the blog in early November, allowing customers enough time to plan their gifts and get their orders in (before Canada post is overwhelmed by the holiday season). Check out the blog post here!

 

As you can see in this blog post, we shot lifestyle images of The Facial Room owner, Patricia Asmar, and her daughter against a holiday-themed backdrop. During our lifestyle shoot, we paid close attention to the colour of props, clothes and products to ensure the final images were cohesive with all our other product photography.

Check out The Facial Room on Instagram to see what awesome promotions they’re currently running. 

And here is the stop motion video we created for their Black Friday promotion in action! 

What we created for Waves Coffee House

Our longtime client, Waves Coffee House, is a Vancouver-based chain with over 31 coffee shops across BC and Alberta. Not only is Waves all about serving customers delicious coffee and locally made snacks, but they also invite their customers to connect with each other at their local Waves Coffee shop. We just love this sentiment!

For their holiday campaign, we created photography for their social feeds that showcase their holiday beverages, snacks and gift sets. Check out some of our favourite shots from our holiday photoshoot:

social-media-photography

As part of their social media marketing, we also create the following:

  • Instagram and Facebook content 
  • Community management 
  • Paid social media ads
  • Spotify ad campaigns
  • Stop-motion videos
  • Influencer campaigns 
  • Giveaways and contests

Check out the stop-motion video we created as part of their holiday marketing campaign:

 

What we created for Love & Natural 

Love & Natural is a skincare eCommerce platform that was born during the COVID-19 pandemic when Winne, the owner, wanted to help her clients and others by offering personalized skincare solutions online. 

Check out some of our favourite photography from this holiday period: social-media-photography

Since coming on board with us, we have built a multi-faceted social media plan for Love & Natural. Our work so far has included creating and managing the following:

  • Styling & photography
  • Social media management across Facebook & Instagram
  • Community management
  • Traffic advertising campaigns (leading audiences to your website)
  • Conversion advertising campaigns (converting sales on the website)social-media-photographer

We also created this stop motion video for the launch of their new product collection, Esenti Body Mists

Are you thinking of stepping up your social media game in 2021? Then look no further! Legendary offers well-rounded knowledge and services that could help elevate your business to the next level!

Client Feature: Sahara Touring

We feel so lucky to have a roster of awesome and diverse clients. This year, Sahara Touring joined our lineup of social media clients and we’re so grateful to have them on board. 

Sahara Touring offers a unique travel experience to its customers by offering a more personalized experience on Moroccan tours. Sahara Touring believes that in order for their customers to truly experience each destination to its fullest, they should be taken to less-travelled locations and paired with local tour guides who are passionate about Morocco and everything it has to offer. They have curated their tours into 4 main categories which include the following:

  • Camping
  • Trekking
  • 4×4 tours
  • Day trips

You can check out what they have to offer more in-depth here.

Our team at Legendary has been providing the following services to Sahara Touring: 

One challenging aspect of our work for Sahara Touring is that their image sources vary, so as part of our service, we ensure that the images used for their social media channels are consistent and edited in a cohesive way. Check out their feed! 

client feature sahara touring - legendary social media vancouver

We’re currently in the initial phases of running paid campaigns for Sahara Touring, using social media ads. Once international travel becomes accessible, we’ll support Sahara Touring’s business growth goals with ads that help deliver leads for potential customers.

Are you looking for help with your social media strategy and content creation? Look no further! Legendary and our team of experts can help

How to get more Adds To Cart and Purchases on your website

If you have an eCommerce website, then your ultimate goal is to convert your website visitors into paying customers, right? Unfortunately, just because you built a website, doesn’t mean paying customers will come. You need a little thing called conversion optimization!

How do you optimize your website so visitors take the actions you want them to? There are lots of ways you can encourage people to make a purchase on your website, but we have three conversion optimization tips that we believe will get the sales you want. 

1. Establish trust on your homepage

It’s important to establish trust with users immediately. Just like in real life, first impressions can be everlasting. Firstly, include some text on why people should buy from you, instead of going elsewhere. What do you offer that your competitor doesn’t?

A landing page that speaks to everyone, speaks to no one in particular. So make sure you accurately describe the products and services you offer, and who exactly would benefit from buying from your business. 

Things to include on your homepage that will encourage users to shop or use your services:

  • Advertise current promotions
  • Free shipping (if you offer this)
  • Link to reviews
  • Pop up for a first-time buyers discount code
  • Reviews, such as Google Reviews, Better Business Bureau or Trustpilot 
  • Trust badges
  • Previous client logos

See below, how our client The Facial Room has included many of these elements in order to establish trust with viewers. 

conversion-optimization-website

2. Send abandoned cart emails

Abandoned cart emails are a great way to remind customers they left items in their cart and to entice them to come back and finish their purchase. 

You can easily set up Abandoned Carts email with a platform like Shopify or Mailchimp, which offers many add-on functions. 

Abandoned cart emails should include the following information:

  • A fun and engaging subject line
  • Introduction text 
  • List of products left in the cart 
  • Offer or discount
  • Checkout button or Call To Action (CTA)
  • Product reviews
  • Other product suggestions
  • Free shipping (if this option is available)
  • Add a sense of urgency with a time limit

Check out the different ways in which these three companies below executed a great abandoned cart email. They’ve used colour, snappy copy, humorous images and CTAs to regain the customer’s attention. 

abandoned-cart-email-sample

Image source: Really Good Emails

3. Include customer reviews on your product pages

Reviews on your website offer up a sort of social proof to your potential customers. Customers will gain a better understanding of the products, how they work, and what past customers liked and disliked. This will influence their decision-making. 

Customer feedback will also give you insights into how your business can improve its products and services, which can also be invaluable in improving your business. 

Reviews can also help with your SEO ranking, as online customer reviews communicate trustworthiness and authority to search engines.  

One way to encourage customer reviews is by offering a discount code to customers who complete a review on your website. 

Final thoughts 

Remember to keep tracking your results! Analyze the data, test new conversion optimization methods and eventually, you will know what does and doesn’t work. 

If you enjoyed this blog post, you might also be interested in learning about how to set up social media ads that lead to sales. 

How to use Instagram Reels

Facebook-owned Instagram recently released a new video feature that allows users to record 15-second clips set to music. Sound familiar? Yes, it’s Instagram’s answer to TikTok

What is Instagram Reels?

Instagram Reels is the brand new way to create short, fun and engaging videos from Instagram Stories. Reels allows you to record and edit 15-second multi-clip videos with audio, effects and other new creative tools. You can share reels with your audience on your feed, and if your account is public, make them available to the wider Instagram community through a new space in Explore. 

How to create a Reel

instagram-reels- legendary social media vancouverSelect Reels at the bottom of your Instagram Camera. Once you’ve selected Reels, a variety of creative editing tools will appear on the left side of your screen to help you create your Reel. These include the following: 

  • Audio: Search and use a song from Instagram’s music library. Alternatively, you can use your own original music or audio by simply recording a Reel with it, which will then be attributed to you. If your account is public, people can create Reels using your audio by selecting “Use Audio” from your Reel.
  • AR effects: Choose from a variety of effects (similar to filters) to apply to your video clip. 
  • Speed: You have the ability to speed up or slow down the pace of your video or even just sections of the video. 
  • Timer and Countdown: Set the timer and record your clips hands-free. Once you press record, a three-two-one countdown timer will appear on your screen. In your timer, select how long you want your clip to be (maximum fifteen seconds).

How to share Reels

With Reels, not only can you share with your followers but you have the opportunity to be discovered by a larger, diverse community on Instagram’s Explore page. A great way to reach a wider audience! 

  • If you have a private account: Your privacy setting will be applied to your Reels. You can share your Reel to your feed which allows only your followers to view. Users will not be able to access or use your original audio and people cannot share your Reels with other users who don’t follow you. 
  • If you have a public account: You can share your Reel to a dedicated space in Explore, where it has the potential to be viewed by a larger Instagram audience. You can also share your Reel with your followers by posting to your Feed. By featuring certain songs, hashtags or effects, your Reel could appear on a dedicated page if a user clicks on that particular song/hashtag/effect. And of course, if you’re public, your Reel can be shared with other users and posted to their Stories. 

Once you have recorded your Reel and you’re ready to share, move to the share screen where you can save a draft of your Reel, change the cover image, add a caption and hashtags, and tag your friends. After you have shared your Reel, it will live on a separate Reels tab on your profile. Similar to Instagram Stories, your Reel will disappear from your profile in 24 hours. 

Watching Reels

As we’ve mentioned throughout this blog, Reels has its own version of For You page: the new Reels Explore Feed. This feature is similar to TikTok: not only will you see Reels from people you follow, but you will see Reels from popular or trending accounts on Instagram. So far, we’ve observed that this is influenced by your likes/interests and where you’re located. 

Final Thoughts

Reels is still very new and we expect there will be further developments in the Reels feature in the near future. Stay up to date with all things Instagram and Facebook related by following us on Facebook!

You can check out our work here! 

Client Feature: Love & Natural Skincare

Love & Natural is a new client to Legendary and we’re so thrilled to be working with them! 

They initially came to Legendary for our Product and Social Media Photography Services with an eCommerce photoshoot of their beautiful custom facial oils. We’re so lucky to now be working with them in a larger capacity!

Who are Love & Natural

Winnie, the owner and founder of Love & Natural, has been working in the spa industry for 25 years and owns the beautiful Tao Day Spa, located in Steveston, BC. Winne is incredibly passionate about the skin and body, and its intricate network of systems. Her passion and genuine commitment to helping people are very apparent when you speak with her. She is trained and certified in the following: 

  • Licensed esthetician 
  • Certified in aromatherapy 
  • Certified in Thai body massage & reflexology 
  • Certified in Skincare
  • Certified podologist via the North American School of Podology 

Winnie wanted to help more people than she could in person at her spa, so she started Love & Natural to bring her holistic skincare expertise to customers across Canada. 

Love & Natural is an online eCommerce platform with personalized skincare solutions. By booking a skincare consultation, you’ll receive an expert holistic skincare ritual curated to your specific needs or suggested products. Love & Natural take into consideration the following elements before making recommendations: 

  • Environmental factors
  • Diet
  • Wellbeing & lifestyle

What we provide for Love & Natural

We built a multi-faceted social media plan for Love & Natural. Our work so far has included creating and managing the following:

  • Social media management on Facebook and Instagram (including running contests and giveaways)
  • Content creation (captions and stories)
  • Community management
  • Product photography & styling 
  • Traffic ads (leading audiences to your website)
  • Conversion ads (converting to sales on the website)

To build up Love & Naturals following, our content creator, Michelle works alongside Winnie to create posts with educational captions that also have a strong emphasis on self-care. Then our in-house photographer, Kat creates photographs to match the theme of each post using their products and some simple props. 

Thank you, Winnie, for putting your trust in us! We are so excited to be working with you on Love & Natural.

social media photographer- legendary social media vancouver

What can we do for you?

Are you ready to up your social media game? Legendary Social Media can help with that! We have a well-rounded team of experts who can help your business reach its goals. 

 

3 reasons why August is the time to plan your holiday marketing

For most businesses, the last quarter of the year is all about building up momentum in preparation for the holiday season! Why? Well it’s typically the most profitable time of the year! 

But anyone who’s been to that rodeo knows that leaving any holiday marketing to the last minute is problematic.

At Legendary Social Media, we start our holiday planning in August, so we’re never caught off-guard in November and December. Here’s why your business should do the same.

One. Planning & strategy take time to implement

Start planning your holiday campaigns now! Avoid the last minute scramble and stress of pulling a marketing campaign together for the festive season. As early as August, your business should have the following outlined for the festive season:

  • Product options
  • Promotions
  • Campaign concepts

Planning in August allows time for revisions and perfecting your campaigns, gaining traction with your paid campaigns, testing/optimization, creating content and any other prep work that needs to be done.

Creative and marketing teams get booked solid as of October, so you should pick a team to work with now! 

Two. Your social media is your storefront

Due to COVID-19, fewer people will be flocking to malls this year. Instead, they’ll opt to shop from the comfort of their own homes. 

Now that platforms have shoppable posts, product tagging and eCommerce built in, it’s super important to ensure your social media is visually appealing. Think of your Instagram feed as a shopping mall and scrolling through Instagram is window shopping! How are you going to make your audience stop scrolling?

It’s vital that you create thumb-stopping content! By posting high quality content consistently, you’ll stand out in an oversaturated market! 

Creating this type of content takes a lot of time planning, so to ensure you get the social campaign of your dreams – book your photographer and social team now!

Three. Establish influencer campaigns early

Influencers are a great way to get your products or business exposed to a new audience! Marketing through social media influencers allows brands to advertise their products to a larger and new following – a community the influencer has cultivated and fostered trust with. Trust in marketing is super important because if someone you trust vouches for a brand, then you’re more likely to purchase from them too. 

However, awesome influencers get booked up fast! After all, the holiday season is busy for everyone. So start planning your influencer partnership now, or you’ll miss out on your first choice. 

Conclusion

Early planning allows brands to create a clear plan of action, as well as partner up with the creative collaborators of your choice. Having your plan and campaign ready to drop as early as November 1st will keep your brand in the forefront of holiday shoppers minds! 

Get in touch today to start planning your holiday campaigns. We are currently booking clients for:

  • Social media photography
  • eCommerce photography
  • Lifestyle photography
  • Social media strategy
  • Online paid campaigns
  • Influencer campaigns

 

5 pro tips to styling product photography

We recently shared our 5 essential tips for creating better photography for your Instagram feed. But what about styling better photos? We’re going to specifically focus on product photography here, but you could apply these 5 tips to photography in general! 

Understand the brand you’re working with

This might sound obvious, but it’s imperative that you understand the brand you’re working with and its target audience. So before you shoot, clearly communicate with your client and create a brief from this conversation. Words like ‘modern, clean and crisp’ or ‘fun, bold and playful’ are clear indicators of what they’re looking for and will influence the overall aesthetics of the images you create. 

Proportion and scale 

Be very mindful of proportion and scale in your product photography. Objects have the tendency to look larger to the camera eye. When styling, I always opt for smaller props and here’s why:

  • Smaller props don’t pull focus away from the actual product
  • You can potentially fit more product into your frame
  • Small, relatable props will give an indication of the product size IRL

For example, jade rollers generally only come in one size. So by featuring this alongside your skincare products, it gives the viewer an accurate perspective of how big the bottles/containers are in real life. 

Colour scheme

Choose your colours wisely! 

Colour is an integral element of photography as it evokes emotions and feelings within us and colour palettes can determine how we perceive a brand. For example, here at Legendary, we love using fun, bold colours because we want to represent ourselves as fun and energetic (WHICH WE ARE BTW).

By contrast, for our client Love & Natural, when shooting, we tend to stick to clean white, neutral colours and greens because they’re calming and natural. 

For our client, The Facial Room, we create an ombre colour feed. That essentially means that every month, we focus on one colour hue and then blend it into the next month. Here you can see we use pops of colour from flowers, props like books and then sometimes the colour of the actual product itself. 

Here we went from green to blue:

social media photographer- legendary social media vancouver

Consistency 

Consistency is key to preserving the brand’s identity in photographs, all while achieving enough variety so that the social media feed doesn’t come out looking boring. A few key things to remember when styling your images: 

  • Context 
  • Cohesiveness
  • Repetition

What story are you trying to tell? Ensure that every element of the image makes sense to the context of this story and works together in a cohesive way. 

If you’re photographing a lotion and the main ingredient is almonds, then almonds would make a good prop and make sense to the image. It would also give the customer an instant visual of what to expect from product ingredients! 

If you’re creating a series of images, then try repeating one small element throughout the series to make the collection more cohesive. 

Rule of thirds

In photography, the ‘rule of thirds’ is a theory that dictates the image composition. The idea is that if an image is divided evenly into thirds, both horizontally and vertically, then the subject or items of interest are best placed on those intersectional points. 

The intention of this rule is to help you take a more well-proportioned and balanced image so when styling, keep this tool in mind!

Our eyes naturally move through an image from left to right, so perhaps try styling your product and props in a diagonal line that moves this way. 

I would consider this more of a guideline and not a hard rule. However, avoiding having your subject in the centre of the image will always make for a more interesting composition so keep that in mind when photographing and styling. 

social media photographer- legendary social media vancouver

Final thoughts

Ultimately, our goal with our product photography is to tell a story and sell a lifestyle. Product photography should be aspirational and evoke an emotion that makes the customer want to own the product. This is something that Legendary Social Media can do – contact us! 

 

Client Feature: Benchmark Law

We LOVE our clients! And the rollercoaster of a ride that is 2020 has really made us appreciate them that much more. 

Today we’re shining a spotlight on Benchmark Law Corporation who has now been a client of ours for well over 2 years. 

The work we do for Benchmark includes:

  • Website redesign (in progress)
  • Facebook posts
  • LinkedIn updates
  • Social media management
  • Two SEO blogs per month 

Benchmark is one of the top small business law firms in BC and is referred by Small Business BC. We can also testify to their brilliance, professionalism and knowledge as Legendary is a client of theirs too! 

Making small business law accessible and approachable

Benchmark Law is dedicated to helping small business owners tackle their legal matters in a more accessible and understandable way. They’re incredibly passionate about corporate and commercial services. Supporting entrepreneurs and small business owners to grow their business is at the heart and soul of their work. They can help with: 

  • Business start-ups
  • Contracts and documents
  • Selling or buying a company
  • Incorporation
  • Maintaining your company (share issues, partnership changes or reorganizations etc)

 They have also recently added Business Disputes and Wills & Estates to their list of services. 

How Benchmark Law helped business owners during COVID-19

During the COVID-19 pandemic, Dana Gordon, the owner and senior counsel at  Benchmark Law, provided much-needed information and clarity for small business owners in BC. She wrote about commercial leases, as well as providing government resources to help guide small businesses through these uncertain economic times. Resources that our agency also found helpful! 

Thank you to Dana and the rest of the team at Benchmark Law for working with us over the past few years! We look forward to many more.