How to choose the right social media channels for your business
With almost 4.5 billion users in 2021, social media has become an essential part of marketing for many businesses. When properly managed, social media is a powerful tool to reach the customers you want, while deepening relationships with your current customers. And with new social media channels emerging left and right, it can be enticing […]
How to market to Millennials: A guide to the social media platform, TikTok
Let’s face it, Millennials are tough to market to – especially on social media. They use Instagram differently than people over 25, and they don’t use Facebook… like, at all. But they’re all over a new-ish social media platform called TikTok. If Millennials are in your target market, you need to take a look at […]