5 social media trends to look out for in 2022
Social media and consumer behaviour have evolved vastly in the past 2 years. As it continues to evolve, we examine 5 major social media trends to look out for in 2022: 1. Shoppers will expect to buy your products through social media Since the pandemic, thanks mostly to stay-at-home orders and store closures, social […]
The best social media platforms for consumer brands in 2022
Knowing which social media platforms best suits your brand is extremely helpful. It can help you maximize your brand reach on social media, engage with the right audiences and achieve your brand goals. These are the best social media platforms consumer brands should use in 2022: Facebook Although usage is still high with […]
How to choose the right social media channels for your business
With almost 4.5 billion users in 2021, social media has become an essential part of marketing for many businesses. When properly managed, social media is a powerful tool to reach the customers you want, while deepening relationships with your current customers. And with new social media channels emerging left and right, it can be enticing […]
How to make your Tweets more engaging
Twitter is still undeniably a great social media and marketing tool (best used for customer service, in our professional opinions). With limited characters, you have to make your tweets short and punchy, ensuring you grab the attention of your intended audience. While we’ve previously covered the topic of how to generate leads with Twitter, today […]
Here’s how to create the perfect social media marketing plan
In Vancouver social media marketing, it’s important to create a plan. Otherwise you’re just blindly throwing money and time around, hoping something sticks. We wouldn’t do that, and neither should you. So here’s how to set a social media marketing plan that actually works. How to create your social media marketing plan 1. Set your […]
7 ways to use social media to promote your Vancouver business
We get that you want your social media in Vancouver to actually help promote your business. But how do you make that happen? We could feed you a bunch of mumbo jumbo, but we’d rather give you some good old fashioned straight-up advice. So here’s what you need to know. 7 ways to use social […]
How to know which social media platforms you need for your business
So you want to use social media for your business. But which platforms should you use? Not every business should be on every social media platform. You need to use the one(s) that are right for you. Rule of thumb: Choose the platform where you’re most likely to find your ideal customer type. If you’re […]
How to: Small business Twitter lead generation
Ah, Twitter. The noisy social media platform where Trump makes vague threats and brands shout their 140 character messages to a sea of followers who aren’t listening. But hey, despite a lot of recent changes to the platform and increasingly lower engagement rates, Twitter still has an important place in your social media toolkit. Especially […]
Hashtags on Facebook: Yay or nay?
I don’t blog often, but when I do, it’s because a certain topic keeps coming up again and again. This past week, it’s: hashtags on Facebook. A few clients and acquaintances have asked recently about whether hashtags on Facebook are useful, tacky, good practice or a negative thing for your company’s social presence. First, let’s […]
Twitter new rules released in a desperate attempt to suck less
For those of you who are following my blog, you’ll remember when I posted about how Twitter is dying. Yesterday, in a desperate attempt to hold on to the flocks of people who have, increasingly, been leaving Twitter for dead (this 2009 blog still rings true), Twitter announced some new rules to make tweeting suck […]