How does video help your website’s SEO?

Over the past few years video has become integral to content marketing in any business. 

Why? Video delivers information to users in a short and concise format! 

But there’s more to it than that, and it comes down to the who-owns-who of the web. Read on to see what we mean.

Video is important for your SEO and here’s why

Ok, first, what is SEO?

If you have a website, blog or online store, then you probably already know what SEO is and why it’s important for your business. But just you need a refresher, here are the basics of what SEO means:

  • SEO is short for search engine optimization
  • Search engines include Google, Yahoo, Bing and a few others you’ve probably never heard of 
  • Ranking higher with search engines will help your target audience find you
  • That’s because people type certain words into a search engine to find content they’re looking for. These words are called keywords
  • Google is the most popular search engine, serving over 90% of the worldwide web traffic

So that’s the basics of SEO. Now let’s get back to the role video plays in all of this. 

Embedding videos into your website can help you get found by search engines, especially Google.

Here’s how:

  • Google’s algorithms are increasingly prioritizing websites that contain video content.  
  • Website users are more likely to stay on a web page that features a video and the amount of time someone spends on your website improves your Google rankings. 
  • Increasing on-page engagement sends positive signals to Google, so having a video with valuable content on your web page can help your Google rankings. Engagement is counted when someone clicks “play” on a video.
  • Whenever possible, Google displays videos in its SERPs (Search Engine Results Pages). This especially pertains to query searches like “how to…” and “what is…”. Try it yourself: ask Google a question and it will likely pull up some educational videos. 
  • Backlinks increase your search visibility so if your video becomes popular with its viewers then they are likely to share the link. This creates backlinks.  

Super duper important fun fact: Google owns YouTube

In short, video helps your Google search ranking, because Google wants you to watch YouTube videos. 

Why? Companies advertise on YouTube.

And also, video is fun to watch!

If you decide to create some kick-ass video content and upload it to YouTube, make sure your audience can find your video by using keywords and phrases in the title and description – this will help match your viewer’s query. 

Types of video content your business could create

  • Explainers: Guide your viewers through a process or answer common questions about your business. A great way to build up customer trust and credibility. 
  • Vlogs: A diary-style video typically filmed by one person on their own webcam or camera.
  • Webinars: Create an online event or presentation for your audience.
  • Ads: Take the traditional route and create a scripted video advertising your product or service. 
  • Customer tutorials: Teach your customers on on how to use a product.
  • Interviews: A spotlight with 1 or 2 people like an influencer asking and answering questions.
  • Product videos: Introduce your audience to a new product by featuring it in a video.
  • Live: Doing something exciting? Take your audience with you – go live on social media!
  • Reviews: You can’t create this yourself but consider sending some free samples to an influencer and perhaps they’ll create content reviewing your product.

If you’re ready to create some AWESOME video content then check out our blog and follow these 6 simple steps to get more eyes on your YouTube videos!

P.S. our team at Legendary Social Media creates awesome stop-motion videos for product-based businesses. Let us know if you’re into that!

Want more views on your YouTube videos? Here’s how:

Want more views on your YouTube videos? Here’s how: 

So you’ve got your YouTube channel up and running and you are ready to start posting videos in your unique way, and become a viral star. 

2 billion people watch videos on YouTube every month. So, a huge potential reach! 

But how do you tap into that audience on such a competitive social media platform? Here are six pro tips: 

 

Follow these six simple steps to get more eyes on your YouTube videos: 

One. Establishing an audience and zeroing in on them: 

Who is your audience? What do they like? Remember that nifty social media style guide you wrote a while ago? It’s a good time to revisit that. It’s also a good idea to have a plan with clear goals and a solid content strategy that will speak directly into the eyes and ears of your audience. 

The content you create needs to be specifically targeted to what your audience loves to watch, so do your research to see what your fans are into, and what they don’t like.

A good example is this video by Jackie Alia, a famous YouTuber and makeup artist. Her video about how to tie and wear headwraps and turbans is talking specifically to hijab-wearing women and has zeroed in on a specific niche of women: 

 

 

Be like Jackie Alia. 

 

Two. Improve your videos’ YouTube SEO and get up in the search ranks 

YouTube is a really great platform for posting and sharing videos, but it is also an optimized search engine that doesn’t look at the content of your video. Instead, it ranks your videos based on how you optimize the tags, category, description, and keywords for each video you post.

Researching and creating a list of your industry’s keywords or using Google Keyword Finder can be super helpful. 

Compile a list of your nice’s most used keywords and insert those words in your metadata (video titles, description text, subtitles, tags). 

Creating more content in line with those keywords is another sure way to release content that jives with your people! 

Three. Be unique with your content 

Although we are ALL inspired by someone or something, directly replicating your favourite YouTuber isn’t going to get you your own unique fanbase. 

Did your favourite YouTuber make a video about how they clean their house? Then maybe your video is about how to clean your house with all-natural products, or how to buff the taps in your washrooms to get them extra shiny. 

The content you are creating, although done before, should be specific and unique to you and your brand. Use your voice to create something different! 

Four. Customize your thumbnails 

We are visual creatures. Youtube video thumbnails are designed to make viewers stop and want to watch your vids. When users are scrolling through YouTube your thumbnail should be interesting and entice your viewers to click play! 

Try using a clear and close up portrait of your face or adding text to your thumbnail, adding a filter to your videos to keep your look specific and on brand or making it uniquely visually appealing. Remember, you want to be the one who stands out in your niche! 

 

Five. Keep your videos streaming by creating playlists 

The goal here is to keep people watching your content. To keep people on your channel in YouTube, create a playlist of your videos that will continue to play after the last has ended and reduce the risk of them darting off to another page. 

 

Six. Be social and build relationships! 

Increase the likelihood of someone re-visiting your channel by engaging with your fans! Chances are you will begin building relationships with your fans, which will make them want to watch more videos overall. Build authentic, genuine and sustainable relations with viewers by: 

  • replying to comments 
  • including other people’s content in your videos
  • running contests 
  • making reaction videos to comments or other videos 

 

Building your following takes time but getting started is always the first step to a more successful, more watched, and more liked YouTube channel.