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Tag: visual content

4 stats to enhance your 2021 social media marketing strategy

Posted on by Erin Reynel

It’s important to identify social media marketing trends and review statistics from 2020 in order to determine what types of content will resonate with our target audiences in 2021. 

For brands, having and maintaining your social media should be a fundamental aspect of your business by now. Brands investing in their social media marketing will benefit from increased sales and consumer recognition over their competitors! 

Obviously, 2020 was a unique year due to the COVID-19 pandemic, Forbes reported that internet usage increased by 50-70%as people turned to the internet for news and entertainment.

 So let’s take a look at some more interesting stats that should influence your social media marketing for 2021. 

1. Poor customer service will impact your following 

According to Sprout Social, 49% of consumers said they’d unfollow brands due to poor customer service. Therefore, customer service should remain at the forefront of your social media marketing strategy. 

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Image Source: Sprout Social Index 

So, one simple way to improve marketing in 2021 is to ensure customer inquiries are handled quickly and efficiently on your social media channels. If you don’t have anyone managing your social media channels, and you’re too busy running the day-to-day operations of your business, it might be time to hire someone to manage your social media. 

2. TikTok is growing rapidly

We’ve certainly seen an increase in demand for video content over the past few years, but TikTok saw its growth increase exponentially in 2020.

Statistics for TikTok according to Oberlo:

  • TikTok has roughly 800 million active users worldwide
  • TikTok has been downloaded over 2 billion times on the App Store and Google Play
  • 41% of TikTok users are aged between 16-24
  • TikTok has been downloaded 611 million times in India, this is around 30% of the app’s total downloads globally
  • The average time spend on TikTok is 52 minutes per day

If your target audience is between the ages of 16 and 24 then consider integrating TikTok into your social media strategy for 2021. 

3. Visual content for the win

Sprout Social’s research concludes that 68% of consumers would prefer to engage with images and 50% would prefer to interact with video content. 

HubSpot states that video has become the most commonly used format in content marketing, overtaking blogs and infographics, with promotional and brand storytelling videos being the most popular types of content created by marketers! 

Social media is quickly becoming saturated with your competitors, so how do you stand out? Beautiful photography! 

65% of people are visual learners, so inform your audience about your brand with this type of content! 

Visual content is a quick and effective way to communicate with your audience:

  • Showcase your products and promotions 
  • Share your brand’s story 
  • Convey an emotion
  • Increase traffic to your website 

We strongly believe in creating scroll-stopping content with social media photography! 

4. Facebook should not be neglected

Facebook has over 2.7 billion monthly active users making it STILL the most used social media platform worldwide. Therefore, a large portion of your target audience remains on this platform and Facebook should certainly be part of your content marketing strategy for 2021!

If you have a product to sell, then you’ll want to be utilizing Facebook Shops. 

Final thoughts

We hope you found these stats and trends of consumer behaviours and preferences as interesting as we did and apply them to your social media marketing strategy this year! 

If you’re looking for help with your social media marketing, get in touch!

 

Our top 5 favourite social media publishing apps

Posted on by Erin Reynel

We have previously posted about our top 9 favourite social media apps that we believe will step up anyone’s social media game, but what about publishing apps? If you want to be efficient in your social media strategy then using a publishing app is the only way to go. Here are our top 5 picks:hootsuite- legendary social media vancouver

Hootsuite is one of the most popular social media publishing tools (with over 15 million users) and for good reason. They offer a complete solution for all of your social media management needs. Hootsuite is compatible with over 35 social media networks, including Facebook, Twitter, Youtube, Instagram and Pinterest.

Our favourite aspect of Hootsuite is their bulk uploader and unlimited scheduled messages – by uploading a CSV file (with your pre-planned content), you could literally plan your content for the next year and beyond!

One of Hootsuite’s other most compelling aspects is its analytics abilities, though you need an upgraded plan to access these. The tool helps you and your team understand social results by producing more than 200 metrics to measure performance. Once you’ve generated reports, you can easily export them to Excel, Powerpoint, PDF and CSV files to be distributed amongst your team/or company. 

Hootsuite also has a limited free plan that includes 3 social media profiles, 1 user and a limit of 30 scheduled messages. 

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later-legendary social media vancouver

Later is a scheduling app for Instagram, Facebook, Twitter and Pinterest. We personally love – and use – Later because they have an awesome visual posting calendar and it’s easy to use. You simply upload photos to your media library and then just drag and drop them to the time you want to post, allowing you to create a visually pleasing feed quickly. 

Another nifty aspect of Later is it allows you to schedule your first comment on Instagram, so if you want to use hashtags (a great way to reach a wider audience) but wish to keep your caption neat and tidy, then scheduling the first comment is the solution for you. 

What really sets Later apart from other publishing apps is their “free forever” plan, that would sustain the social media needs for some small businesses: 

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sprout-social-legendary social media vancouver

Similar to Hootsuite, Sprout Social combines several media tools into one platform, including social media scheduling, monitoring and reporting. Sprout Social is one of the few publishing tools that has a CRM (customer relationship management) feature. Sprout’s CRM allows companies to better serve their customers by analyzing previous interactions.  

Sprout Social is most commonly praised for its reporting features: beautiful reports ready to be downloaded and shared with clients without editing (a big time-saver for a social media manager). 

Their integrations include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Youtube, Tripadvisor and Google.  Making it a very impressive centralizing publishing tool. 

One drawback of Sprout Social, however, is the price:

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tailwind-legendary social media vancouver

Tailwind is focused on visual content for social media – specifically for Pinterest and Instagram. For Pinterest, you can use this app to schedule posts, find trends through their insights, monitor your brand, launch contests and promotions as well as gaining access to analytics and reporting. 

Included in Tailwind’s software is a smart scheduler that will help you decide when is best to post your updates in order to maximize engagement. 

For Instagram, Tailwind has a nifty feature called ‘hashtag helpers’, which will assist in finding, using and analyzing the best hashtags to help improve your reach and engagement. 

Tailwind is ideal for bloggers/influencers who produce content that includes a visual element and needs to link back to a website, which is perfect on Pinterest. Pinterest has 322 million active users per month, so the potential reach is massive and not a platform to be forgotten about!

tailwind-social-media-legendary social media vancouverbuffer-legendary social media vancouver

Buffer is an intuitive and streamlined social media publishing platform that allows users to optimize their posting schedule to ensure the best engagement with audiences. It supports Facebook, Twitter, LinkedIn, Instagram and pro users can use the platform to publish to Pinterest. Free users have the option to connect up to 3 social accounts, including Facebook Pages and Groups. 

As the name suggests, Buffer allows users to build up a selection of relevant posts you want to share, which you can then schedule to go out at the most suitable time for your audience and provide the analytics to show the success of your posts.  

Our favourite feature within the Buffer platform is the ‘Buffer reply’ which allows you to take the following actions:

  • Reply
  • Like
  • Follow
  • Archive 

This feature also allows you to tag a conversation, allowing you to follow up later and assign the conversation to another team member who might be able to answer queries better than yourself! 

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Final thoughts

If you haven’t yet dabbled with any of these publishing apps for your social media, then we would recommend checking out as many free trials as possible and see which apps work best for you and your existing workflow. 

If you need help with your social media management, our team can help! 

Q&A: What should you do with your social media marketing if your business is closed during the COVID pandemic?

Posted on by Erin Reynel

When coronavirus called for businesses to close their doors mid-March, we heard from clients and non-clients alike asking question about their social media marketing:

  • What do I do now?
  • Should I post on social media if I’m still closed?
  • What do I talk about with my customers?

For clients of Legendary Social Media who were negatively affected by the pandemic, we provided free posts to help frustrated and confused business owners communicate effectively with their customers via social media.

Now that we’re deeper into the pandemic and businesses are starting to open again, these questions remain relevant. Businesses are pivoting toward online sales, curbside pickup, delivery options and private shopping.

So to answer the questions above, and help you develop a stronger social media presence than ever, here’s what you need to know, from our team of social media experts.

Q: “My business is closed due to COVID-19. Do I still need to post on social media?”

A: Yes. But why? During this time, more than ever, it’s important to connect with customers on an emotional level. This deeper sense of connection turns casual customers into a tribe who believe in what you do, and what you stand for. 

And here’s a fun fact: Time spent using apps (including Instagram and Facebook) has increased by 15%, according to research by App Annie Intelligence.

People are turning to social media to connect with others, since in-person interactions are at a low. In short, social media is more important than ever.

Q: “What should I post on social media during COVID-19?”

A: It’s time to make people smile, and dive deeper into the philosophies, values and ethos behind your brand. Make people think. Post something fun. Educate your fans. Give them a behind the scenes look into who you are as individuals behind a brand. This makes people feel more connected to who you are, in addition to what you sell.

Just as important is keeping customers in the loop about your business.

Trust us, your customers are wondering if you’re open, when, and how you’re providing your products/services.

You should post:

  • Whether you’re open
  • Days/times that you’re open
  • How people can contact you
  • How people can buy from you
  • Any changes coming soon, so people know what to expect
  • How you’re accommodating people’s needs during this time

Q: ”Where should I post my updates?”

A: In short, anywhere and everywhere. 

  • Put a popup and/or banner on your website. 
  • Update your Google Business Listing
  • Update your Instagram Bio
  • Update your Facebook Page
  • Update your Yelp and Tripadvisor listings

Q: “What messaging can I use to connect with customers better during COVID-19?”

A: Sincerity and authenticity should be behind everything you post on the best of days, and that’s even more true now.

Here’s how.

Post content that is sensitive to others

Express your understanding of how your customers are impacted by COVID-19

Share personal stories of how you/your team are impacted, if appropriate

Keep posts positive

Offer ways to help your customers

Post content that informs your customers

Frequently post information about your opening times/days, as well as delivery and pickup options

Share behind the scenes information

Take this time to let your customers see the processes and behind your brand

Post content that is sincere

Show your compassion for your customers

Humanize your business

Show how your business is connected to the greater community

Be thoughtful and kind in everything you post.

Final thought: Embrace the pivot 

In Vancouver, it’s been so inspiring to see how local businesses have pivoted to online and social platforms so that they can still serve their customers in some capacity. 

Adapting to the needs of a society dealing with COVID19 is essential to any business right now. You have to be innovative and ask yourself ‘how can I serve my community right now?’

We’ve witnessed clothing retailers pivot to create face masks, coffee shops and cafes selling grocery items, restaurants offering takeout services and fitness studios teaching their classes online.  

As a brand or business, you need to be intentional with your marketing

When all else fails, you can still have a business (in most cases, we appreciate there are exceptions with some services) if you have a website and social media channels. 

Coronavirus has taught us how essential social media is to your marketing. The importance of staying present and communicating with your followers is crucial to keeping your business relevant and running in the current climate. 

Some expert tips on generating revenue with social media

Instagram

If your business sells physical products, consider setting up your Shoppable Instagram account, by tagging your images to make them shoppable. 

You can do this by using the Facebook shop or catalog. Here’s a quick tutorial on how to set this feature up.

Facebook

Go live with Facebook and humanize your brand by taking the time to speak to your followers. Answer questions and give updates on your business. Keep your followers and customers in the loop! 

Facebook Live recently just announced they’ll soon be adding the option for people to charge users to gain access to their live Facebook streams. 

This update was created to support small businesses and artists alike who can no longer host live events, performances, classes and conferences etc. This update will give businesses the opportunity to sell tickets and create a revenue stream during the COVID-19 pandemic. 

Large events and gatherings will likely be postponed until 2021, so this will be a game changer. 

Are you still working from home? Check out our blog on how to still be productive whilst WFH!

Client Feature: Refresh by Steamworks Brewing co

Posted on by Erin Reynel

We recently began working with Steamworks Brewing Co. on their new low-calorie beer, Refresh. We’re super excited to be creating images for their Instagram Feed!

Refresh is a traditionally brewed beer using real fruit. It’s preservative-free, has zero sugar and boasts a mere 90 calories per 355mL can! That makes it a must-have summer beverage in our books! 

It comes in 3 unique flavours: Raspberry Citrus, Cranberry Tangerine and Guava Lime. And we may have sampled a few of them during our photoshoots recently!

What we created for Refresh:

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Our in-house photographer and content creator, Kat, has been shooting & styling from home during COVID-19 to create product photography for the Refresh Instagram account. 

Obviously during a pandemic, resources are limited so you have to get creative with what you can get your hands on. Kat used fresh fruits available from her local grocery store to highlight the 3 different flavours, as well as using props available in and around her own home. And then, of course, she used her neighbourhood as a backdrop, because who can get enough of the Mount Pleasant murals and the iconic Science World? 

We’ve had so much fun creating visual content for the Refresh brand and look forward to creating more imagery for them soon. 

Are you ready to up your social media game? Legendary Social Media is here to help! We can produce photo content for your social media channels too! Contact us! 

 

How does video help your website’s SEO?

Posted on by Erin Reynel

Over the past few years video has become integral to content marketing in any business. 

Why? Video delivers information to users in a short and concise format! 

But there’s more to it than that, and it comes down to the who-owns-who of the web. Read on to see what we mean.

Video is important for your SEO and here’s why

Ok, first, what is SEO?

If you have a website, blog or online store, then you probably already know what SEO is and why it’s important for your business. But just you need a refresher, here are the basics of what SEO means:

  • SEO is short for search engine optimization
  • Search engines include Google, Yahoo, Bing and a few others you’ve probably never heard of 
  • Ranking higher with search engines will help your target audience find you
  • That’s because people type certain words into a search engine to find content they’re looking for. These words are called keywords
  • Google is the most popular search engine, serving over 90% of the worldwide web traffic

So that’s the basics of SEO. Now let’s get back to the role video plays in all of this. 

Embedding videos into your website can help you get found by search engines, especially Google.

Here’s how:

  • Google’s algorithms are increasingly prioritizing websites that contain video content.  
  • Website users are more likely to stay on a web page that features a video and the amount of time someone spends on your website improves your Google rankings. 
  • Increasing on-page engagement sends positive signals to Google, so having a video with valuable content on your web page can help your Google rankings. Engagement is counted when someone clicks “play” on a video.
  • Whenever possible, Google displays videos in its SERPs (Search Engine Results Pages). This especially pertains to query searches like “how to…” and “what is…”. Try it yourself: ask Google a question and it will likely pull up some educational videos. 
  • Backlinks increase your search visibility so if your video becomes popular with its viewers then they are likely to share the link. This creates backlinks.  

Super duper important fun fact: Google owns YouTube

In short, video helps your Google search ranking, because Google wants you to watch YouTube videos. 

Why? Companies advertise on YouTube.

And also, video is fun to watch!

If you decide to create some kick-ass video content and upload it to YouTube, make sure your audience can find your video by using keywords and phrases in the title and description – this will help match your viewer’s query. 

Types of video content your business could create

  • Explainers: Guide your viewers through a process or answer common questions about your business. A great way to build up customer trust and credibility. 
  • Vlogs: A diary-style video typically filmed by one person on their own webcam or camera.
  • Webinars: Create an online event or presentation for your audience.
  • Ads: Take the traditional route and create a scripted video advertising your product or service. 
  • Customer tutorials: Teach your customers on on how to use a product.
  • Interviews: A spotlight with 1 or 2 people like an influencer asking and answering questions.
  • Product videos: Introduce your audience to a new product by featuring it in a video.
  • Live: Doing something exciting? Take your audience with you – go live on social media!
  • Reviews: You can’t create this yourself but consider sending some free samples to an influencer and perhaps they’ll create content reviewing your product.

If you’re ready to create some AWESOME video content then check out our blog and follow these 6 simple steps to get more eyes on your YouTube videos!

P.S. our team at Legendary Social Media creates awesome stop-motion videos for product-based businesses. Let us know if you’re into that!

Five content marketing mistakes to avoid (and why they’re hurting your brand)

Posted on by Erin Reynel

We’ve previously covered why visual content is important for your business’s social media channels but today we’re talking about the pitfalls we regularly see in content marketing and how to avoid them. 

Here are five common content marketing mistakes to avoid: 

1. Failure to create a content calendar 

Okay, we know this seems obvious, but failure to plan is failure to launch. Having a content calendar should be part of your business/brand and marketing strategy because it’s the framework for the ongoing story you’re trying to tell your audience. 

Reasons why you should have a monthly content calendar in place:

  • Allows for advance planning
  • Identify important dates (holidays, events and launches)
  • Essential to maintaining consistency in your content
  • Easier to review/ get approval if that’s part of your workflow
  • Visual overview of the month ahead
  • Provides a record of past, present and future content
  • Time saver
  • Coordinate assets needed in advance

Not having a calendar in place could result in you and your team scrambling to create content more times than you’d care for. 

Here at Legendary, we use Google Drive and Asana to create our content calendars, which allows us to collaborate and review our work with team members and clients in real-time. 

2. Using the same content on each channel

We know cross-posting across all your social media channels is tempting – it’s so convenient after all! But each social media channel operates differently, not to mention each one has a different demographic and audience. 

Once you’re familiar with how each platform works, optimize your content for each channel. A caption that works on Facebook isn’t going to work on your Twitter account. Character count, formatting, hashtag use and URL use all vary depending on the platform.

Some posts will be suitable for multiple channels but may require small tweaks such as shortening or lengthening captions, taking away hashtags or using a video vs an image. 

 

3. Lack of consistency

Inconsistent messaging and infrequent posting could lead to your audience feeling confused and frustrated with your business.

A lack of consistency in your content could be avoided if you have a solid content calendar in place – we can’t stress the importance of having this tool enough!  

Take the time to review all your social media posts to ensure your content is consistent in voice, hashtags, keywords, images and call to actions. 

 

4. Creating quantity over quality content

Creating enough content to post every day is really hard. It’s time-consuming, takes a lot of resources and can cost money. Scale back and instead post quality content 4 times a week. 

Focus on what will keep your audience engaged and coming back for more. Ensure your contributions are valuable, informative and fun without doing a hard sell. Content marketing is NOT advertising. 

 

5. Neglecting data for future strategies

One of the biggest mistakes your business can make is not taking the time to analyze your metrics!

If you take the time to review the performance of your previous social media efforts, you can learn which posts your audience engaged with and which ones they didn’t. 

Use your data to strategize in creating your next content marketing campaign! 

 

Summary 

To have a successful content marketing campaign, avoid making all these mistakes. Be deliberate and strategic from planning to producing your content. Unsure about how to create a plan or strategy? Check out our blog on how to create a social media marketing plan! 

Want to repost a photo from Instagram? Read this first

Posted on by Erin Reynel

Instagram is abundant with amazing imagery, but it’s not all fair game for your own use!

Let’s tackle this tricky topic that is copyright! Specifically, image copyright and how it pertains to Instagram. We’ll discuss image copyright and how to avoid running into any potential legal issues.

What is image copyright?

In short, image copyright is the legal term for image ownership. The creator of an image is automatically assigned the copyright. The creator can then decide how the image is used and distributed. In Canada, photographs are considered “artistic works” under the current federal law that governs copyright. 

If you want to get into the real nitty-gritty, you can check out the government of Canada’s website which lays out the basics of copyright. And for Instagram, you can read their rules and regulations around image copyright here. 

To sum up, the misuse of an image can lead to a lawsuit, a cease and desist order, fines, or other legal issues. 

So before you just use an image you found on the internet, first consider what you’re using it for. 

There are some exceptions which might come under the ‘Fair Use’ act. 

What is ‘Fair Use’?

Fair use is the exception to the rule in copyright law. It allows people to use copyright-protected images or works for free/without permission under certain conditions. 

Exceptions often include the work being used for news reporting, commentary, educational purposes, research and even parody. 

In determining fair use, the following factors are to be taking into consideration:

  • The purpose of use of works (such as commercial, educational or non-profit)
  • The nature of the copyrighted work (the more creative and original the work is, the harder it is to claim under fair use) 
  • The amount of copyrighted work use (is it just a portion of the original work you’re showing/using?)
  • The effect of the use upon the potential market (are you depriving a copyright owner of income or a new potential market?)

However, when it comes to social media and “reposting” a photo, it’s highly unlikely that you’ll meet the criteria for fair use and you could land yourself in trouble if you use an image without consent.  

Now that you know what image copyright is, it’s important to connect this idea with Instagram – every image you see in your feed has an image owner!

Reposting an image without permission could be considered copyright infringement. 

How can I legally use someone else’s image on Instagram?

You have to ask for permission from the original image owner! It’s that simple. 

If you ask to use an image, and the owner grants you the right to use it, keep a record of this communication. 

It’s a common misconception that you can get around asking, by simply crediting the original owner or “regramming” their original post. This only informs them of the use of their image. 

You have to consider that the original owner of the image might not want to be associated with you or your brand. They might not share your views or ideologies, for example. 

Sharing photos on social media

Instagram doesn’t have a native repost function, however, there are apps like ‘Repost for Instagram’ that you can download – these allow you to repost other users’ Instagram posts to your own account. This makes it easy to reshare images, but it doesn’t make it legal!

Depending on user settings and permissions, you can share posts to Instagram Stories that automatically link back and credit the creator. 

You can ask permission by leaving a comment on their post, sending them a DM or even an email if that information is available on their account. 

We understand that for brands, UGC (user-generated content) adds a lot of value to your marketing by giving it authenticity from a real person. Later has written an awesome blog on this and how to navigate it properly.

Key takeaways:

  • If you’re the creator of an image, then the copyright belongs to you
  • ‘Fair use’ only comes into play if it benefits society or is educational
  • If you want to re-share or use an image from Instagram- ask for permission!
  • There is no easy way around asking for consent

Please note that this is just a guideline and is in no way, formal legal advice.

Check out this previous post we did for some killer Instagram feed inspo!

 

The Instagram Feed might go chronological. Here’s what you need to know

Posted on by Erin Reynel

Rumours started circulating in mid-February that Instagram’s chronological Feed was making a comeback! This came after a ‘Latest Post’ feature was found deep in the app’s code. 

The discovery was first made by Jane Manchun Wong, a hacker based in Hong Kong who discovers unreleased features on apps just for fun. She has gained a significant following since revealing new features on Instagram, Spotify, LinkedIn and other apps months before they’ve officially been announced. 

Wong was the first to report on Instagram’s testing of hiding likes and revealed her findings on Twitter 2 weeks before Instagram started publicly testing. 

To keep up with her findings, follow her on Twitter https://twitter.com/wongmjane

Instagram’s chronological Feed could possibly be making a comeback. How will this affect when and how often you post? 

What Instagram says about the chronological feed

Instagram has claimed the new feature is just a prototype, but highly requested tools have come to fruition in the past. 

It appears that the new feature will run parallel to the normal feed and the “Latest Posts” feature will act as a pop-up over the main feed when users log in – leading them to a new page that shows the most recent content from the accounts they follow. 

If the user chooses not to click through on “Latest Posts” they will just return to the standard feed based on Instagram’s algorithm. 

We’ve covered more on Instagram’s algorithm myths too. 

Since Wong’s Tweet about Instagram’s new features, Facebook has responded saying: “Latest Posts” feature came from their Hackathon, where employees come up with creative ideas, but they have no plans to move forward with the feature. 

What the chronological Feed would mean for your business

When Instagram removed the chronological feed in 2016 in favour of its current algorithm, it was met with backlash. Users now have to scroll through a feed ranked on what the algorithm calculates they’ll like best, personalized by profiles they follow and content they interact with regularly – as well as using past behaviours to predict what is important to the user. 

However, the algorithmic feed has often paid off for brands and businesses! Because the feed is personalized to each user, your business or brand is more likely to generate leads from loyal followers. 

If the “Latest Posts” feature comes to fruition, identifying your follower’s habits and learning when they’re online will become crucial to when you publish your posts. 

Digging through Instagram’s analytics will give you some insight. Hootsuite wrote a blog and created a tutorial on how to use Instagram’s insight.

Content is King

Algorithms and app development aside, the most important thing your brand or business can do to keep followers engaged is to consistently create quality content! 

Five tips to create awesome videos for social 

Posted on by Erin Reynel

Stats show there are 100 million hours of video watched per day. This means that consumers are eating up video content on the daily and the possibility of reach is huge! 

81% of business owners are using video as a marketing tool – that’s up from 63% from last year. It’s clear that video is becoming the winning way to consume media online. 

Creating, editing and finding time to record can be fun and easy with a few simple steps. 

Executing these five tips may make creating video more fun and possible for your business! 

One. Drive with emotion 

By figuring out who your consumer is and how their brains work, you can create content that will tap into the emotions of your customers and inspire them to share information, be helpful or express themselves. Interestingly, the reason why people consume information is widely based on their psychology and the numerous factors that play into this. 

Two. Create videos that are fun to watch!

Ensuring that your videos are clean, well presented, aesthetically pleasing and easy to understand will keep you ahead of the competition and ensure that your viewers are engaged! Don’t be afraid to take risks; purchase some props, clothing or backdrops that are in line with your brand and get creative! 

Three. Make your brand relatable

Showcase your brand culture, a BTS look at your process, your employees, your day to day tasks, anything that shows viewers that you are just like them. However mundane it seems, people like to connect to you on a real level! The day to day tasks will show people that you are tackling the same obstacles as them and have them feeling like they are part of your journey. 

Four. Call to action 

A call to action is a reminder for viewers to keep themselves informed and in the loop! At the end of every video, remind people to tweet, comment, share or follow. This small reminder will keep people involved in your community and sharing your content! 

Five. Tell a story 

Planning ahead will help remind you of your message. It can be information or inspiration but your video should tell a story either about your brand, yourself or your product and be less focused on the marketing details. 

 

With more people consuming video online than ever before, creating and executing creative videos for your business doesn’t have to be a daunting task. Make it fun, tell a story and always remember the end-user! 

Fans want to be entertained, informed and inspired. Want to know if your content is making an impact? Check out how to measure your social ROI.

Want more views on your YouTube videos? Here’s how:

Posted on by Erin Reynel

Want more views on your YouTube videos? Here’s how: 

So you’ve got your YouTube channel up and running and you are ready to start posting videos in your unique way, and become a viral star. 

2 billion people watch videos on YouTube every month. So, a huge potential reach! 

But how do you tap into that audience on such a competitive social media platform? Here are six pro tips: 

 

Follow these six simple steps to get more eyes on your YouTube videos: 

One. Establishing an audience and zeroing in on them: 

Who is your audience? What do they like? Remember that nifty social media style guide you wrote a while ago? It’s a good time to revisit that. It’s also a good idea to have a plan with clear goals and a solid content strategy that will speak directly into the eyes and ears of your audience. 

The content you create needs to be specifically targeted to what your audience loves to watch, so do your research to see what your fans are into, and what they don’t like.

A good example is this video by Jackie Alia, a famous YouTuber and makeup artist. Her video about how to tie and wear headwraps and turbans is talking specifically to hijab-wearing women and has zeroed in on a specific niche of women: 

 

 

Be like Jackie Alia. 

 

Two. Improve your videos’ YouTube SEO and get up in the search ranks 

YouTube is a really great platform for posting and sharing videos, but it is also an optimized search engine that doesn’t look at the content of your video. Instead, it ranks your videos based on how you optimize the tags, category, description, and keywords for each video you post.

Researching and creating a list of your industry’s keywords or using Google Keyword Finder can be super helpful. 

Compile a list of your nice’s most used keywords and insert those words in your metadata (video titles, description text, subtitles, tags). 

Creating more content in line with those keywords is another sure way to release content that jives with your people! 

Three. Be unique with your content 

Although we are ALL inspired by someone or something, directly replicating your favourite YouTuber isn’t going to get you your own unique fanbase. 

Did your favourite YouTuber make a video about how they clean their house? Then maybe your video is about how to clean your house with all-natural products, or how to buff the taps in your washrooms to get them extra shiny. 

The content you are creating, although done before, should be specific and unique to you and your brand. Use your voice to create something different! 

Four. Customize your thumbnails 

We are visual creatures. Youtube video thumbnails are designed to make viewers stop and want to watch your vids. When users are scrolling through YouTube your thumbnail should be interesting and entice your viewers to click play! 

Try using a clear and close up portrait of your face or adding text to your thumbnail, adding a filter to your videos to keep your look specific and on brand or making it uniquely visually appealing. Remember, you want to be the one who stands out in your niche! 

 

Five. Keep your videos streaming by creating playlists 

The goal here is to keep people watching your content. To keep people on your channel in YouTube, create a playlist of your videos that will continue to play after the last has ended and reduce the risk of them darting off to another page. 

 

Six. Be social and build relationships! 

Increase the likelihood of someone re-visiting your channel by engaging with your fans! Chances are you will begin building relationships with your fans, which will make them want to watch more videos overall. Build authentic, genuine and sustainable relations with viewers by: 

  • replying to comments 
  • including other people’s content in your videos
  • running contests 
  • making reaction videos to comments or other videos 

 

Building your following takes time but getting started is always the first step to a more successful, more watched, and more liked YouTube channel. 

 

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