How to get more Adds To Cart and Purchases on your website

If you have an eCommerce website, then your ultimate goal is to convert your website visitors into paying customers, right? Unfortunately, just because you built a website, doesn’t mean paying customers will come. You need a little thing called conversion optimization!

How do you optimize your website so visitors take the actions you want them to? There are lots of ways you can encourage people to make a purchase on your website, but we have three conversion optimization tips that we believe will get the sales you want. 

1. Establish trust on your homepage

It’s important to establish trust with users immediately. Just like in real life, first impressions can be everlasting. Firstly, include some text on why people should buy from you, instead of going elsewhere. What do you offer that your competitor doesn’t?

A landing page that speaks to everyone, speaks to no one in particular. So make sure you accurately describe the products and services you offer, and who exactly would benefit from buying from your business. 

Things to include on your homepage that will encourage users to shop or use your services:

  • Advertise current promotions
  • Free shipping (if you offer this)
  • Link to reviews
  • Pop up for a first-time buyers discount code
  • Reviews, such as Google Reviews, Better Business Bureau or Trustpilot 
  • Trust badges
  • Previous client logos

See below, how our client The Facial Room has included many of these elements in order to establish trust with viewers. 

conversion-optimization-website

2. Send abandoned cart emails

Abandoned cart emails are a great way to remind customers they left items in their cart and to entice them to come back and finish their purchase. 

You can easily set up Abandoned Carts email with a platform like Shopify or Mailchimp, which offers many add-on functions. 

Abandoned cart emails should include the following information:

  • A fun and engaging subject line
  • Introduction text 
  • List of products left in the cart 
  • Offer or discount
  • Checkout button or Call To Action (CTA)
  • Product reviews
  • Other product suggestions
  • Free shipping (if this option is available)
  • Add a sense of urgency with a time limit

Check out the different ways in which these three companies below executed a great abandoned cart email. They’ve used colour, snappy copy, humorous images and CTAs to regain the customer’s attention. 

abandoned-cart-email-sample

Image source: Really Good Emails

3. Include customer reviews on your product pages

Reviews on your website offer up a sort of social proof to your potential customers. Customers will gain a better understanding of the products, how they work, and what past customers liked and disliked. This will influence their decision-making. 

Customer feedback will also give you insights into how your business can improve its products and services, which can also be invaluable in improving your business. 

Reviews can also help with your SEO ranking, as online customer reviews communicate trustworthiness and authority to search engines.  

One way to encourage customer reviews is by offering a discount code to customers who complete a review on your website. 

Final thoughts 

Remember to keep tracking your results! Analyze the data, test new conversion optimization methods and eventually, you will know what does and doesn’t work. 

If you enjoyed this blog post, you might also be interested in learning about how to set up social media ads that lead to sales. 

Client Feature: The Mamatrainer App

Back in January, we first introduced you to our amazing client, Claire Gray, creator of The Mamatrainer App. Since then, The Mamatrainer App worked tirelessly to launch the app to serve women who sought a better way to exercise from home during the global pandemic, and in April, officially became available from the App Store. 

Not only has the official launch of the app been met with awesome reviews from users, but it was also featured in the top 10 of Vogue’s ‘22 Mother’s Day Gifts for Expecting Mothers’.

mamatrainer-app- legendary social media vancouver

Check out some of the AWESOME reviews the app has been receiving since April: 

review- legendary social media vancouver review- legendary social media vancouver review- legendary social media vancouver

What we create for The Mamatrainer App

ONE: WEBSITE DEVELOPMENT  

Our team created a beautifully styled website for The Mamatrainer App to feature the app’s incredible coverage in international media outlines, and provide a clear call to action to download the app.

The website includes a FAQ toggle element and several strategically placed newsletter subscribe forms to capture leads

TWO: SOCIAL MEDIA MANAGEMENT 

Our team writes informational and engagement-focused captions for The Mamatrainer’s social media posts. Women love talking about their kids and their pregnancy symptoms, so our core strategy has been to focus on letting people follow along with Claire’s pregnancy journey and share their own experiences. 

THREE: PHOTOGRAPHY 

Our social media photographer takes lifestyle and fitness type shots for The Mamatrainer App, for use on social media, the website, advertising and media coverage. 

FOUR: ONLINE ADVERTISING

We run a multi-phase advertising strategy for the Mamatrainer App. Among the campaigns we’ve created for our client is an intensive downloadable PDF which is released to new subscribers via a Leads campaign to collect email addresses. At under $1 per email, we’re stoked about the results!

We also run a series of App Download campaigns on a series of platforms, including social media, Google Play and the App Store. 

 

How to choose the right SEO keywords for your website

Building a website for your business in Vancouver? SEO should be at the top of your mind when you think about the design, the content (text, images and videos) and the types of pages you’re going to build.

Doing keyword research will help you decide the best SEO keywords for your website. Here’s how to do it.

How to do keyword research for SEO in Vancouver

Researching the keywords to use in website is so easy, anyone can do it. It’s a great part of your marketing to DIY to save on costs, since for most small businesses, hiring a professional keyword researcher isn’t worth the time or money.

Think about how your customer uses Google search, to find businesses like yours

A customer is going to type certain words into Google to find your business. You need to figure out what those words are, and use them on your website, in order to help customers find you.

Customers will fall into one of the following stages of what we call a “sales funnel.”

Awareness

Keyword example: “shoes”

They’re searching for something very general, usually one-word terms typed into Google. For example, “shoes”. This person is just exploring. Maybe they want to know the definition of shoes. Maybe they want pictures of shoes.

Should you use “shoes” as a primary keyword for your website? Probably not.

Engagement

Keyword example: “leather shoes”

At this level, people are searching for something a little more specific, but may not really know what they want to buy yet. By typing “leather shoes” into Google, your customer might just be looking at different brands and styles to compare options.

Should you use “leather shoes” as a primary keyword for your website? Maybe, but understand that you won’t have a buyer on your hands.

Discovery

Keyword example: “leather shoes made in Vancouver”

This is someone who knows what he/she wants. The keyword is pretty specific, and it’s clear that the customer already has in mind what to buy, but just wants to know where to get it from. He’s not quite ready to make a purchase, though.

Should you use “leather shoes made in Vancouver” as a primary keyword for your website? Absolutely. You want to tell this customer that you’ve got the leather, Vancouver-made shoes they’re looking for.

Note: See how this is more like a search phrase, than a word? A keyword doesn’t necessarily mean a single word – “keyword” refers to a string of words people type into Google to look for something.

Purchase

Keyword example: “love jules leather smoking shoes”

Now you have a customer who’s ready to buy. After typing a very specific series of words into Google, it’s highly likely this person just wants these shoes in their closet, already. They’ve decided on the brand, and the model of shoes they want. Nailed it.

Should you use “love jules leather smoking shoes” as a primary keyword for your website? 100%. This should be the keyword you apply to the page in your online store, where your customer can easily add the shoes to her cart, add her credit card, and complete her purchase.

 

How to build keywords into your website

Using the formula above, we can see that keywords like:

  • “love jules leather smoking shoes”
  • “leather shoes made in Vancouver”
  • “leather shoes”

should be part of this small business’ Vancouver SEO marketing strategy. The company should also find several similar keywords, and build their website using the whole list, to capture all of the customers they want.

How to build a bigger keyword list?

Google’s Keyword Planner is the easiest tool to help you build your SEO keyword list.

Enter your keywords into the list, set your location, and search. Google will build you a bigger list of relevant search terms you may want to consider. Don’t use all of them.

Take the “average monthly searches” number into consideration: You’re going to want more than a small handful of people to be searching for the terms you build into your website, in order to make this work worthwhile! Don’t worry too much about the competition column, or the bid amount.

The number of keywords to use on your website depends on your business, and your industry. But as a rule of thumb, each page on your website should target a different keyword. So, 10 pages = 10 keywords. If you sell products online, each product page should have its own specific keyword as well.

 

SEO or great content: What’s more important

OK, caveat here people.

It’s WAY more important to build your website around GREAT content, than an SEO keyword. In other words, having a website that’s easy to read, easy to use, and connects with your audience’s soul is worth WAY more than an SEO-heavy website.

But ideally, you can (and should!) have it all. Great content, ease of use, and SEO built in.

 

Why does SEO matter?

Great question. SEO, or Search Engine Optimization, refers to the work you do to make your website show up in Google search results.

When someone searches for the keywords that are important to your business’ website, you want that person to find you first.

The better your website is at SEO, the more money you’re likely to make off your website.

If SEO is on your mind, send us a message. We can walk you through how it works, why it matters, and how we can help.

Does more copy (text) on your website mean better SEO?

It surprises many of our clients, but Vancouver SEO awesomeness is one of the things we do best here at Legendary. Today I wanted to talk about website content, and how it affects your SEO.

A few years ago, I was asked by a hotel client to write new website copy for them. They wanted 3,000 words per page, and there were easily 25 pages to write.

25 x 3,000 = 75,000 words

That’s insane. Who’s going to read that much?

The theory was that more words means better SEO for their website. But even back then, the theory was but a myth. Google was already getting more savvy at ranking websites well when they have GOOD content, rather than MORE content.

 

Is more content better for your Vancouver SEO?

I came across this article in Search Engine Journal this afternoon. The first section of it was fascinating: the writer suggests experimenting with deleting pages, and therefore trimming back on the content or copy, of your website, to see if your SEO improves.

I love the concept.

Not only do visitors to your website like a streamlined site that’s easy to navigate, but this article suggests that by trimming the number of pages on your website and focusing on the highest quality content only, you could see some major SEO gains.

 

Nope, less is more

Poor quality content might actually hurt your SEO. So if you have some pages that rank well, and some that don’t, your overall SEO score could be reduced.

He’s a bit gimmicky, but Neil Patel’s blog about writing copy for SEO really nails the concept: Write for your audience first. Then consider your SEO.

It’s more important to have people spend time on, and click on the components of your website, than have a bunch of random people land on your site, but take no action there.

Doing it this way will get you a better Google rank than your competitors. Plus website visitors who understand and trust you, and buy from you.

 

Need Vancouver SEO help?

We offer some pretty unique, custom services to our small business clients here in Vancouver, including SEO options. We love writing blogs that have SEO in mind, but are researched and written to help your website visitors learn about you, or solve a problem.

We can also do an analysis of your website and help you get to a more user-friendly state, to increase the number of people who contact or buy from you.

Or maybe you just want the text on your website rewritten? We do that too, primarily to communicate your message effectively to your visitors, but also with SEO in mind.

Send us a quick note if that sounds awesome!

The problems with hidden costs in web design in Vancouver

Vancouver website designers find themselves in a very competitive space flagyl tablets. There are literally thousands of us, and like with any industry, Vancouver website designers range from custom-only, high-budget designers that do nothing for less than $15,000; others will pump out copycat sites with nothing personalized for just $200.

 

Website design hidden costs

With high-priced designers just as with the cheapest of the cheap, there can be hidden costs in your website. Here are some questions to ask your Vancouver web designer:

  • are photos included?
  • is the text/content included?
  • is on-page SEO included?
  • do you get an email address?
  • do you have to buy your own domain?
  • will you have to pay to renew your domain every year?
  • does the website include a customized contact form?
  • can I access my website’s back end to make changes on my own when it’s complete?

 

What about after the website is launched?

Here’s where the big hidden costs can come in.

Many Vancouver website designers will require you to pay them a hefty sum, often $100 or more, for even the smallest change after launch. That’s how they make their money.

Plus, here’s the biggie:

If your website is a WordPress site, you’ll need to activate frequent updates. We’re talking once a month.

How much does your web designer charge for these updates and other small maintenance tasks, such as updating plugins?

Ask these questions before paying any deposit or signing a contract

 

Vancouver website design by Legendary Social Media

Not to brag, but we don’t charge for little updates. We’ve even changed full pages of text for free for our clients.

WordPress updates are free.

Plugin updates are free.

Minor site changes and updates are free. We’ll never charge you $100 to change your phone number, email, etc.

Our minor (and some major) changes are completed within a few hours, or within the next day.

We don’t charge for troubleshooting or support. Your website and email should work right, all the time.

Why?

Because we believe in your success.

 

Check out some of our recent website designs

website design vancouver - bc hazmat inspections

BC Hazmat Inspections website – Surrey BC

website design vancouver - draft on site

Draft On Site Services website – Burnaby BC

website design vancouver - jrg building engineering

JRG Building Engineering website – Vancouver

website design vancouver - prg financial

PRG Financial website in English and French – Montreal

website design vancouver - seamless roofing

Seamless Roofing website – Surrey BC

website design vancouver - siroccos hair salon

Siroccos Hair Salon website – Calgary AB

Need a new website for your business?

Need a website redesign?

Sick of being charged out the a** for small changes that don’t get done for two weeks?

Email us today. We can help. Seriously.

Our website hosting is recommended by WordPress

Got a website? Having an awesome host is crucial to:

  • how fast it loads
  • how well it performs
  • server stability
  • email functionality

So we at Legendary Social Media were pretty stoked today when we got notice that the host we use for ALL our websites has been recommended by WordPress!

We use SiteGround hosting for all our websites and we love it! Not only does SiteGround give us grade-A customer support, their server uptime is virtually 100% and all our sites load extra fast.

Best WordPress host

If you’re looking for the best host for WordPress websites, check out SiteGround. They’re consistently ranked in the top website hosting services out there. Personally, we think they’re the best out there!

Got questions about hosting? Need an awesome new website for your business, or a redesign? Shoot us a line!