TikTok’s plans to expand into social commerce include an exciting partnership with Shopify, which is something eCommerce store owners should definitely keep on their radar.
TikTok Shopping Announced
ECommerce owners can expect TikTok Shopping to be available soon! The app recently made an update on its partnership with Shopify, which was first announced in October 2020.
Select merchants across the US, UK and even Canada have now been given access to set up a shopping feature on their TikTok profiles. Among those selected are Kylie Jenner’s cosmetic empire, Kylie Cosmetics, which has been testing the new feature since the end of August.
Shopify store owners can also expect to see new tools that will enable them to manage their TikTok marketing campaigns directly from Shopify’s dashboard, as well as new integrations within the TikTok For Business Ads Manager.
TikTok’s expansion into eCommerce
Since 2019, TikTok has been developing eCommerce features including the Hashtag Challenge Plus, which launched in 2019 and enabled users to add a shoppable component to their hashtags, linking users to shop a website through the app itself. In 2020, brands such as Levi’s were able to take advantage of the app’s “Shop Now” buttons which allowed users to shop through links posted on TikTok. Even Walmart started utilizing TikTok for live streams.
Bloomberg also reported earlier this year that TikTok is preparing a large-scale expansion into social commerce in the US, developing features that will allow the app’s top followed users to share links to products and earn commissions on sales. What’s more, there are talks that TikTok is developing a “live-stream” shopping function, which will let viewers purchase select items from participating online retailers during a live-streaming event in a matter of a few taps.
What this means for brands
With a rollout of eCommerce features on TikTok, this is a new and exciting opportunity for both small and big brands across the US, UK and even Canada to reach audiences on a still relatively emerging platform (version uber-saturated Instagram). The launch of eCommerce features on the app will also benefit brands that are looking to reach younger audiences.
Stay tuned for more updates on all things TikTok!
More posts on TikTok & eCommerce: