Top 10 ways to use Instagram Reels to grow your brand in 2022


Instagram Reels are the new trending feature on Instagram that brands need to use in 2022, bringing a ton of views and exposure to your account with short videos. 

With the ability to create engaging content and reach a wider organic audience, Instagram Reels offer a range of opportunities to grow your brand.

If you’re thinking about incorporating Instagram Reels into your social media growth strategy, here are some great ideas to inspire you:

1. A day in the life with your brand

Give your audience a peek into your daily work life! Give them a tour of your office, talk about the tasks you’re doing and showcase your projects. 

You’d be surprised how many people enjoy these easy, day-to-day relatable videos! 

2. The process of completing a project 

If your brand is working on some interesting projects, give your audience a sneak peek! If you’re focused on food, give them a tutorial on a recipe. If you’re making an art project, record yourself doing a painting. 

Sharing a glimpse of your projects is a great way to engage with a wider audience and give exposure to your brand. 

3. Showing off products or services 

As with showing the process of creating a project, showing off the finished product can be just as engaging!

If you sell tangible products, this is the perfect opportunity to advertise them for free. You can discuss the benefits of your products and ask your viewers for their questions. 

If you’re offering a service, you can give a sneak peek into that service and explain what you’re doing. If you offer painting services, show your staff painting a home. And if you offer baked goods, film yourself decorating your cupcakes.

There are an unlimited number of ways you can showcase what your brand offers — so get creative!

4. Storytelling time 

Audiences love engaging, humorous and relatable stories!

Do you have a funny or heartwarming customer story to share? Have you got an inspirational story about your business journey? Consider recording a short video about it, then post it to Reels! 

It’s a great way to connect with a larger audience and have them get to know you and your brand. And if you tell a good enough story, there’s a chance it can go viral.

5. Answering common questions

Q&As never get old! You can even ask your audience for their questions before you record your video. It’d be a great way to connect with people, understand their needs and build a relationship. 

You can answer questions about your organization, your products and even your personal lifestyle. The Q&A can be whatever you want it to be.

6. Instructional videos

Whether it’s a cooking lesson or a makeup tutorial — people love to learn! 

If you’re an expert at something, chances are there will be people who want to learn your tips. Having a short, clear and engaging video to follow along with would be useful to many people. Plus, there’s a good chance that your audience will re-share your video with their followers. 

7. Tips, tricks and general knowledge

If your knowledge can’t be shared through an instructional video, record a series of you giving some tips and tricks. 

Perhaps you have tips on the best way to invest your money or how to choose the best travel destination. Whatever you have knowledge about, don’t underestimate the number of people who would love to learn from you. 

Sharing your knowledge is a great way to establish your brand and have people trust in your expertise. 

8. Trying products

There is a huge community of people who love to watch others try products before they purchase them themselves. Users love to see what others are saying and rely heavily on online reviews. They also like to see how products are actually being used in real life.

This would be a great opportunity for you to showcase your own products or similar ones. You can highlight your expertise and engage in discussions.

9. Before and after

Got a cool project you’re working on? Show your audience the before and after results!

Before and after posts have been popular for a long time. Audiences love to see before and after shots of food preparation, arts and crafts projects, hairstyling, makeup, beauty treatments and more. 

10. Trends and challenges

Every social media platform has trends and challenges. Online audiences love them because they’re fun and entertaining. 

Brands participate in trends and challenges because of their popularity and ability to get traffic. It’s a great way to have fun with your audience, engage with new people and possibly go viral. 

It’s no surprise that Instagram Reels have become a popular feature on the social media platform, helping brands gain a ton of visibility. 

With Instagram Reels, there are so many fun and creative ideas you can choose from. If you’re looking to get started, Legendary Social Media offers customized Instagram Reel Content Creation Packages suited to your brand’s individual needs. 

Contact us today to get a custom quote!

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