TikTok is the fastest growing social media platform in 2022. That makes it one of the best ways to reach a larger audience and grow your brand.
If you’re thinking of creating TikTok content, here are 11 of the top trends you should know:
1. Trending dances
TikTok rose to prominence with the number of users posting dancing videos. Soon, the most popular dance moves became trends that millions of users would copy.
Still to this day, the trending dances on TikTok continue to be popular. But here’s the best part — you don’t need to be a professional to follow along!
TikTok is home to some of the easiest dance videos that can be a lot of fun for any amateur to copy. Simply search up “TikTok dances” or “dance trends” in your app’s search bar and pick your favourite!
2. Edgy and entertaining humour
Anything and everything can be turned into a joke on TikTok. If you have a funny story or an amusing skit in mind, turn it into a video!
TikTok is known for its millions of videos that can make you laugh.
3. Glow ups
Before and after transformations are a hit on TikTok! If you’re getting glammed up, record a short clip of yourself before and after your glam session.
Another popular way to show a “glow up” is to show pictures of when you were a kid and a teenager. In the end, pan to your present self.
These videos are short, easy to make and can get a ton of engagement.
4. Seamless transitions
Videos with transitions on TikTok are incredibly popular!
When a clip seamlessly transitions into another, it comes off looking like “magic.”
5. Vulnerability
TikTok isn’t just a place for amusing dances and funny skits. It’s also a place where many people share personal stories.
Showing your vulnerable side on TikTok has become a popular form of content. It’s a great way for people to connect with you, relate to you and bring awareness to important topics.
During the age where we’re trying to raise awareness for mental health and social injustice, having these vulnerable conversations can make a huge difference.
6. Family features
Many creators are making fun videos with their families that become a hit! These can be group dances, family Q&A, funny skits and even pranks.
Seeing a family make short amusing videos always gives off an air of relatability and wholesomeness.
7. Pop culture references
As with any social media platform, pop culture plays a huge role. Talking about current events in pop culture, popular movies and shows, and celebrity news will always get the attention of audiences.
Did you recently watch a trending show? Listen to a popular new album? Record yourself talking about it!
8. Day in the life
Daily vlogging of everyday life has been a popular trend for years.
Online audiences love the relatability of daily activities. Whether you’re doing something new and exciting or just going about your regular activities, anything can get you engagement.
9. Replying to a comment on an older TikTok to make a new one
TikTok has a popular function for responding to your TikTok video’s comments with another video. This is the perfect way to interact with your audience and get even more engagement.
10. Content for different niches and subcultures
TikTok is so huge now that it has its own subcultures.
You may have seen hashtags like “gymtok,” “traveltok,” and “momsoftiktok.” These are all subcategories within TikTok where users make videos specifically on one popular subject.
Participating in these subcategories has become extremely popular. Some accounts are even dedicated to focusing on just one topic.
Picking a niche that you know and love can help you establish a brand and gather followers who keep coming back to you for fresh content.
11. Behind the scenes
We all love behind the scenes videos — especially if you’re a brand, organization or company.
Showcase what you do to create a project, prepare for an event or the daily tasks of your employees. Never before seen content can get a lot of attention.
TikTok trends continue to grow as the platform becomes increasingly popular. If you’re looking for a way to grow your social media presence, TikTok is one of the best places to reach a large audience.
If you want to start sharing creative TikTok videos of your own, Legendary Social Media offers customized TikTok Content Creation Packages suited to your brand’s individual needs.
Contact us today to get a custom quote!
Check out our other articles:
