Top 7 Winning TikTok Engagement Strategies

05/10/23

If you’re eager to boost your game on TikTok, you’re in the right place! Here’s the inside scoop on seven spectacular strategies that will have people flocking to your TikTok page.

1. Dive into TikTok’s Wild Algorithm

First thing first, let’s decode TikTok’s mysterious algorithm. It’s all about what users like, their interests and how they interact with the platform. When you get the hang of this, your content can show up on many ‘For You’ pages, and voilà, engagement galore!

2. Make Content That Everyone Wants to Share

Now, onto crafting content that is irresistible and share-worthy. Think about fun behind-the-scenes snippets or cool user-generated content. This stuff not only shows off the human side of your brand but also gets people excited to engage and share your content. Make sure you ask your audience to repost your videos, react with a duet or stitch or share your videos with friends.

Find a way to add value for your audience, like sharing insider tips and tricks, showing how to use your products in new and different ways or posting about how to incorporate your products into daily life. Encourage viewers to save your videos to refer back to.

3. Ride the Trend Wave

Everyone loves trending sounds—they’re like TikTok’s secret sauce. So why not sprinkle a bit of that onto your content? Jump on trends and use popular sounds to make your content pop. It’s a surefire way to get noticed and maybe even go viral!

But not every trend is going to be right for your brand. Make sure the trend aligns with your brand’s ethos, so you are attracting actual potential customers rather than just views.

4. Get Your Hashtag & Keyword Game Strong

Hashtags are your best buddies on TikTok. They help people find your stellar content and help your posts get the attention they deserve. Be smart with them; use a mix of popular and niche hashtags that best describe your video. It’s like giving your content a nudge, saying, “Hey, come check this out!”

Using relevant keywords in your video descriptions and on-screen captions is another crucial step to maximize views, getting your content seen by the right eyes. Think of keywords as the silent whisperers directing users towards your snappy, infectious videos. When you craft a video, consider the main themes, subjects or vibes you’re putting out there. These become your keywords. Incorporate them naturally into your video description to make your content easily discoverable by users interested in or searching for those specific terms.

Keywords and hashtags act like magnets, pulling in curious scrollers who are likely to engage with your content because it resonates with their interests or answers their burning questions.

5. User Generated Content is Gold

User generated content (UGC) is the real MVP. It’s content made by folks who love your brand, showcasing your products or services. It’s authentic, engaging and fun. Plus, people trust UGC— it’s like having a personal recommendation from a friend.

6. Advertise Wisely

Ads on TikTok are short and sweet, and if done right, they can be a powerhouse for engagement. Craft ads that are engaging from the get-go, use vibrant visuals, and definitely leverage user-generated content. Look at it as your ticket to reaching a broader, engaged audience on the platform.

Your TikTok ads should feel like organic videos that would pop up naturally on a user’s For You Page (FYP). That’s the best way to prevent the quick swipe away from your paid placement!

7. Unlock the Power of Duets & Stitches

Diving into TikTok’s duet and stitch features is a brilliant move for pumping up your engagement levels!

The duet feature allows you to create side-by-side videos with other users, fostering collaboration and creativity while exposing your content to a broader audience. Think of it as a virtual handshake, introducing yourself to another user’s followers and vice versa.

The stitch feature lets you integrate clips from other TikToks into your own content, providing an opportunity for response or continuation of existing videos. This feature not only sparks conversation and interaction within the community but also serves as a nod to popular trends or viral moments, keeping your content relevant and relatable.

By actively engaging with these features, you’re not just riding the wave of TikTok’s dynamic social landscape; you’re crafting it, turning viewers into participants, and making every scroll an adventure.

A Few Final, Quick Tips:

Take inspiration from brands that are killing it on TikTok.
Watch for new features—filters, integrations with editing software, like CapCut, video length, in-app shopping—and utilize them to boost your engagement.
When creating ads, know your audience and craft content that speaks to them.
Check in regularly on your analytics page for details on what is resonating with your audience.

There you have it, seven killer strategies plus some quick tips to enhance your TikTok engagement. Time to start experimenting with these strategies, have fun with it, and watch your TikTok engagement soar!

>>>Work with the TikTok experts at Legendary Social Media