In an industry as competitive and fickle as real estate, being able to connect properly with buyers and sellers within and outside of your market is crucial to making sales and getting your name known.
Here are 18 easy Twitter for Realtors tips and tricks to help you master a social platform that so many real estate agents haven’t been able to properly use for their business.
Phase One: Set yourself up
Whether or not you’re already on Twitter, revamp your profile with these tips to create a basis for getting down to business right away.
1. Your Twitter handle: This is your name on Twitter. When people tweet to you, they use the @, then your Twitter name. Make your Twitter name something like JohnDoeRealtor or Realtor_JohnDoe so people know off the bat what your primary purpose is.
2. Your Twitter bio: Twitter gives you 160 characters to tell the world what it is you do. This is where you should hone your elevator pitch and write a short, descriptive bio that tells people a bit about you on the personal side, too. Here’s a great example:
3. Your profile photo: This should be a friendly photo of you, not a company logo.
4. Your cover photo: Twitter gives you space at the top of your Twitter profile page for a photo. This is a great space to showcase something that’s important to you, or to communicate with people who find your profile. Consider hiring a graphic designer or a social media manager to create a high-res photo for this space. Consider putting your phone number in there, with a picture of homes or condos in your market, and maybe your slogan.
5. Your location: Be sure to set your location to your market area.
6. Keep your profile public: Having a private Twitter profile kind of defeats the purpose, doesn’t it?
7. Your website: Twitter gives you a space to add a link to your website. You’ll definitely want to use this space.
Phase Two: Start Tweeting
8. What to Tweet about: Live by the 80-20 rule. 80 % of your Tweets should be NON-SALES RELATED. Yes, we said it. Why? People won’t want to follow you if all you post about is real estate. Frankly, don’t eat, sleep and breathe real estate like you. The other reason is that Twitter, like all social networks, is about creating relationships. You’ll want to let people get to know you.
9. So, 80% of the time (approximately), Tweet about stuff that’s going on in your city: news, events, activities, etc. Add your opinion to things. Tweet about what you’re doing that day: heading to the bakery to pick up macarons for dessert, getting stuck in traffic, listening to your favourite tune while stuck in traffic, forgot your umbrella on a rainy day.
The rule of thumb is to realize that people on Twitter are people. Make friends with them!
The other 20% of the time, post pictures of listings and send out information about open houses you’re hosting. Send just a few Tweets like, “Looking to buy a house in #(Your City)? Call me at XXX-XXX-XXXX.”
10. Retweet and Quote Retweet: Retweeting stuff that other people have put on Twitter is a great feature: it lets you curate content that other people are tweeting about, and shows the original tweeter that you’re paying attention to what they’re saying. We always recommend using Quote Retweet, and add a comment or opinion.
11. Reply: Do this often! Twitter is about conversations and connections, and what better way to have a conversation than by replying to other people’s Tweets. By the way, don’t get discouraged when people don’t reply to your Tweets and comments right away. It takes time to build trust and relationships online, just like in real life.
12. Like: You can like people’s Tweets by clicking the heart-shaped button. This is a nice thing to do, but isn’t productive in terms of getting noticed and building leads.
13. Use hashtags: For realtors, use your city’s hashtags often in your Tweets. Do some research to see what other people are using. In Vancouver, for example, there’s #vancouver, #vancity and #yvr. You may want to use all of them. On listings, try #(yourcity)listings and similar hashtags. Using hashtags helps people find you on Twitter, because people search hashtags to find Tweets that relate to their interests. And you should do the same!
14. Invite people to contact you: Publish your phone number and email address, and invite buyers and sellers to send you Direct Messages on Twitter.
15. Use shorthand: Twitter only gives you 140 characters for each message, so it’s OK to use things like w/ for with, & instead of and, # rather than number, 2 instead of to.
Phase Three: What NOT to do
16. Don’t: Sell all the time. You’ll turn people off. If you were at a dinner party with friends, would you talk about real estate the entire evening? If you did, you wouldn’t make too many friends.
17. Don’t: Spam people. Don’t Tweet repeatedly to people to try to get their attention. You’ll get attention naturally by following the advice above.
18. Don’t: Go MIA. Check Twitter daily, even if you can’t Tweet all the time. You don’t want to miss out on messages and questions from possible leads.
Do you have your own tips for Realtors to make the most of Twitter? Please share them below!