How to make your Tweets more engaging

Twitter is still undeniably a great social media and marketing tool (best used for customer service, in our professional opinions). With limited characters, you have to make your tweets short and punchy, ensuring you grab the attention of your intended audience.  

While we’ve previously covered the topic of how to generate leads with Twitter, today we want to show you how to improve your Tweet format. 

Bad copy, good copy

There are some very simple ways for you to up your Twitter game, and improving your Twitter copy is the easiest way.

Twitter’s Global Creative Lead, Joe Wadlington, recently released a series of videos called ‘Good copy, bad copy’ – check it out below. 

In each episode, Joe shares tips for writing effective Tweet copy by demonstrating his “bad” copy and then fixing it. In the videos, Joe explains the reasons behind each correction.

Watch him walk you through it here:

Key takeaways from the video 

  • Avoid all caps, as this gives the impression that you’re angry or shouting
  • Use % instead of $ off when mentioning discounts as research shows users are more likely to click through on a percentage off
  • Reduce the number of hashtags you use, no more than 1 or 2 is adequate
  • Use a website card instead of a URL to add a visual component, making your Tweet more appealing and “clickable”, as well as increasing traffic to your website

Twitter Business has now shared at least three of these short video clips, so consider checking those out for more advice on creating effective copy. 

How to create a website card on Twitter

Not sure what a website card even is on Twitter? A Twitter Website Card is essentially an ad that features an image that leads to an external website, product, brand or even article.

This feature is on a cost per click, so you only pay when users click through to your website/external link. 

If you decide to use this feature, then we encourage you to pay attention to your metrics from Paid Campaigns – use this information to create a strategy going forward. 

Here is a quick tutorial on how to set up a website card on Twitter, it’ll only take 1 minute of your time.

Other things to consider in your Tweet copy

  • Add a call to action to your Tweet
  • Avoid extra unnecessary words in your copy
  • Add spaces in your copy to add height to your Tweet
  • Add capitals in your hashtags, #MondayMotivation instead of #mondaymotivation to make it more “readable”

Twitter apparently still boasts a cool 330 million active users each month. Want to know if and how you should use this social media platform? Ask us – here at Legendary, content creation is part of our service! 

Erin is the owner and founder of Legendary Social Media. She's trying, and failing, to be vegan. Directionally challenged. Cripplingly addicted to coffee and chocolate. Swears she'll travel the world (again) ... someday. Mommy to Zylo.