7 ways to use social media to promote your Vancouver business

We get that you want your social media in Vancouver to actually help promote your business.

But how do you make that happen?

We could feed you a bunch of mumbo jumbo, but we’d rather give you some good old fashioned straight-up advice.

So here’s what you need to know.

7 ways to use social media in Vancouver to promote your business

1. Insta-contests

Instagram contests are all the rage now. And why wouldn’t they be? Your followers can win great prizes while having fun!

Not sure what kind of contest to run? Don’t worry, we’ve put together a list of three of our favourites to get you started!

2. Ads

Ads can be effective if you run them in the right way. If you are going to run ads on social media platforms in Vancouver, focus on Instagram and Facebook. These are the only two platforms that are likely to give you the response you’re looking for.

Also, make sure the ads are engaging (that means: interesting enough to comment on, like or share). There’s no point in getting something in front of people if it’s not engaging enough to them to pay attention to!

3. Polls

If you spend any time Grammin’, you’ve likely seen the huge jump in Instagram polls. Everyone’s polling people about something!

Why? Because polls increase engagement. It can be hard to get people to comment on posts; but, when you put up a poll, followers want to have their say.

Not sure what to poll? It can be as simple as “which do you like better: vacation or staycation?”

Spoiler alert: they’re both awesome!

4. Get personal

Your followers want to feel that you’re engaging with them – not just marketing to them. The best way to foster that feeling is to get real.

Do “behind the scenes” videos for a new product or a selfie video for your Instagram Story. Share a personal piece of information. Just be authentic.

Followers can tell when you’re faking “realness”.  

5. Use influencers

We know working with influencers can sound scary and expensive. But hey, we’re not talking about the Kardashians here.

If you’re focused on your social media in Vancouver, look for micro-influences. They are easier – and cheaper – to team up with, and can help promote your business to an engaged, local audience.

6. Engage with brand advocates

You may already have brand advocates advertising for you without you even knowing! People love talking about brands they love (and hate) on their social media.

Keep an eye out for these posts and, if you find them, repost them! You’re basically getting free promotion and a genuine, personal testimonial. Who wouldn’t want that?

Plus, once your followers realize you repost their content, they’ll be more likely to talk about you even more.  

7. Poke fun… at yourself!

Social media is supposed to be fun, so try not to take yourself too seriously. We’re not suggesting that you do something like… going streaking if you’re a lawyer. Just that you poke some brand-appropriate fun – even gently – at yourself from time to time. Doing this will make your brand feel approachable and relatable.

Need some inspo?

Check out Wendy’s on Twitter.

And the reigning champ, Denny’s.

 

Overwhelmed with all this? We know promoting your business through your social media in Vancouver can feel like a full-time job in and of itself. But that’s what we’re here for! Let us handle your social media – so you can take care of your business!

By | 2018-05-25T10:57:34+00:00 May 31st, 2018|Online Marketing|0 Comments

About the Author:

Danielle Cole
The MacGyver of content writing, with a voice as that has as much range as Meryl Streep. Toronto-based actor and screenwriter with late-night work tendencies.

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