When it comes to social media, there’s a wide – read: wild – range of prices, from throwing ten bucks to your cousin to post on your Twitter for you, to forking over $30,000 or more to a big budget marketing agency… and everything in between. But with such a span, how do you know what you should be paying for your Vancouver social media? Here’s our two cents.
4 easy rules about what to pay for your Vancouver social media marketing
1. Remember… you get what you pay for
When it comes to Vancouver social media, that old adage, “Cheap, fast, good. Pick two.” really applies.
If you’re paying $150 per month for someone inexperienced to handle your social media, you probably aren’t going to get the kind of results that translate into sales/leads… Customers look for professionalism in your social media, so a $150 slapped-together approach probably isn’t worth the money.
2. Go for the rule of thumb
That rule is that you want to set aside 10% of your annual revenue for marketing. If you’re in a building phase though and can afford to, you might want to throw in a little more.
A few times a year, look at your books and the sources of your web traffic/calls to assess whether or not the amount you’re spending is working for you – and getting you the results you’re looking for.
Look, of course, we feel we offer the best social media bang for your buck but don’t take our word about that… Shop around! Check out the prices for freelancers and firms of all sizes. That way, when you come back to us, you can feel confident that you have the best deal possible.
4. How important is your marketing?
What are you looking for with your Vancouver social media? If it’s all the bells and whistles, that’s – of course – going to cost more. If you’re just looking for the basics, that will be on the more affordable end. Remember, though, that when you’re working with professionals, the prices only go so low. It’s not like you are going to get a real social media expert for even $150 per month – no matter how little you want.
So drop us a line for a quote, check out the competition, and then hopefully we can work with you on your Vancouver social media!