Does more copy (text) on your website mean better SEO?

It surprises many of our clients, but Vancouver SEO awesomeness is one of the things we do best here at Legendary. Today I wanted to talk about website content, and how it affects your SEO.

A few years ago, I was asked by a hotel client to write new website copy for them. They wanted 3,000 words per page, and there were easily 25 pages to write.

25 x 3,000 = 75,000 words

That’s insane. Who’s going to read that much?

The theory was that more words means better SEO for their website. But even back then, the theory was but a myth. Google was already getting more savvy at ranking websites well when they have GOOD content, rather than MORE content.

 

Is more content better for your Vancouver SEO?

I came across this article in Search Engine Journal this afternoon. The first section of it was fascinating: the writer suggests experimenting with deleting pages, and therefore trimming back on the content or copy, of your website, to see if your SEO improves.

I love the concept.

Not only do visitors to your website like a streamlined site that’s easy to navigate, but this article suggests that by trimming the number of pages on your website and focusing on the highest quality content only, you could see some major SEO gains.

 

Nope, less is more

Poor quality content might actually hurt your SEO. So if you have some pages that rank well, and some that don’t, your overall SEO score could be reduced.

He’s a bit gimmicky, but Neil Patel’s blog about writing copy for SEO really nails the concept: Write for your audience first. Then consider your SEO.

It’s more important to have people spend time on, and click on the components of your website, than have a bunch of random people land on your site, but take no action there.

Doing it this way will get you a better Google rank than your competitors. Plus website visitors who understand and trust you, and buy from you.

 

Need Vancouver SEO help?

We offer some pretty unique, custom services to our small business clients here in Vancouver, including SEO options. We love writing blogs that have SEO in mind, but are researched and written to help your website visitors learn about you, or solve a problem.

We can also do an analysis of your website and help you get to a more user-friendly state, to increase the number of people who contact or buy from you.

Or maybe you just want the text on your website rewritten? We do that too, primarily to communicate your message effectively to your visitors, but also with SEO in mind.

Send us a quick note if that sounds awesome!

By | 2017-09-01T10:51:22+00:00 August 30th, 2017|Content Marketing|0 Comments

About the Author:

Erin Reynel
Erin is the owner and founder of Legendary Social Media. She's trying, and failing, to be vegan. Directionally challenged. Cripplingly addicted to coffee and chocolate. And completely obsessed with helping awesome businesses and entrepreneurs connect with their customers online and in person.

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