So you want to use social media for your business. But which platforms should you use?
Not every business should be on every social media platform. You need to use the one(s) that are right for you.
Rule of thumb: Choose the platform where you’re most likely to find your ideal customer type. If you’re selling T-shirts, LinkedIn probably isn’t right for you.
Here’s the run-down of how to choose the right social media platforms for your biz.
Which social media platforms are right for your Vancouver business?
Let’s go through each, shall we?.
Looking for women aged 38 and up? Facebook is the place for you! This is the most active group on Facebook now, but you’ll find a surprising number of men here too. Facebook is also still the best advertising platforms for many types of businesses, so having a presence here is important for almost any type of business. You should know, though, that Millennials are closing, or not using, their Facebook accounts these days, so if your target customer is under the age of 25, you might want to focus your efforts elsewhere (read: Instagram).
LinkedIn is known as the social media tool for connecting with professionals. If that’s your target audience, LinkedIn is THE spot for you. Lawyers, accountants, and most B2B services should have active LinkedIn accounts. It’s also a great place to hire, if you’re looking for professionals to join your team.
When we’re talking marketing, Snapchat isn’t the place to do it, except in limited circumstances. Snapchat has also been accused of racism on several occasions, including after releasing filters declared digital blackface and yellowface. Who wants to work in a space like that? Not us – and we hope not you either!
As we all know, Instagram is the social media shit right now. Want to connect with 20-45 year olds? This is the number one spot to do it! It can take time to build a following; but, with dedication and hard work, you can make it happen.
A lot of companies don’t know how to use Pinterest, but it can be useful for certain types of businesses. In fact, Pinterest is a favourite amongst interior designers, artists, and anyone in fashion. Why? Because it’s the top spot for inspiration boards! Most importantly, it’s perfect for online store who are selling products globally. But if your business serves a local audience only, Pinterest isn’t ideal.
Twitter is the best social media platform… if you’re a current president looking to address your base. Yeah, D-Trump, we’re talking about you! Twitter is also a hotspot for authors, the science/medical community and journalists. Other than that, though, it probably isn’t your best bet.
Remember that, when it comes to social media in Vancouver, the platform is only the beginning
When looking at social media in Vancouver, a lot of companies think that all they have to do is find the right platform and they’re good. But the platform is just the beginning! You still have to put the work in to build a following.
Don’t have time to take care of this work? Let us look after the social media for your Vancouver business for you!