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Email marketing segmentation strategies for subscription-based e-commerce campaigns
Let’s dive into the exciting world of email marketing, specifically tailored for subscription-based e-commerce brands. If you're familiar with Klaviyo (or even if you're not), you're in for a treat. We're going to explore the game-changing strategy of...
4 steps to defining your brand on social
In today's fast-paced digital landscape, establishing a strong presence on social media is no longer an option – it's a necessity. Whether you're a small business owner or an individual content creator, your brand's identity on these platforms is critical. It's...
How we added 43% to a client’s revenue from email marketing in 1 month
Sprinting off the starting blocks Oh boy, do we have some piping hot results to share! In our first month of taking over email marketing for a client (they're fantastic, but we can't spill the beans on who they are), we've cooked up a storm. Drum roll, please: we...
How to use TikTok’s new text-based posts
Are there seriously text-based posts on TikTok? Calling all TikTok users! A new content format is gaining traction, (hint, it has nothing to do with dance trends), it’s text-based posts. TikTok emerged as a video-only social media platform and now has a billion...
When no news is bad news: Canadian news blocked on Facebook
Facebook and Instagram have officially blocked news content in Canada. This groundbreaking event has been eloquently reported by Fortune, providing an in-depth exploration of the implications of this blockade and its ripple effects on the journalism industry and...
Why deliverability score and email list health matter in email marketing
In an era of overflowing inboxes and ever-evolving algorithms, ensuring your emails reach the intended recipients is becoming pretty challenging. This is where the importance of deliverability score and email list health comes into play. The Domino Effect of...
How to do Instagram collab posts
In June 2021, Instagram introduced a new feature called "Collab Posts," allowing up to four users to share the same post to their feeds or Reels. This collaborative tool enables users to co-author content with other Instagrammers, resulting in increased reach,...
Is it better to hire an in-house marketing team, or outsource it?
One of the most critical decisions businesses are making these days, as they strive to thrive in today's competitive landscape, is whether to hire an in-house marketing team or outsource their marketing efforts. Which approach is better: Outsourcing your marketing,...
New “add-ons” for TikTok advertising in 2023
TikTok has just introduced exciting new "add-ons" for advertisers, allowing them to enhance their ad content and drive better results. These add-ons include stickers, pop-ups, and other visually appealing elements that entice viewers to interact with the campaign....
What are eCommerce brands spending on marketing in 2023?
In the world of eCommerce, staying ahead of the competition requires strategic and effective marketing efforts. As we delve into 2023, it's essential to understand how eCommerce brands are allocating their marketing budgets. In this blog, let’s explore the trends and...
Should Brands be Using the New Threads App by Instagram?
Instagram recently launched a new app called Threads, which has generated unprecedented adoption rates. With 30 million users on its first day and 75 million halfway through day two, Threads has quickly caught the attention of the digital world. But we have a few...
4 reasons why ChatGPT won’t replace human social media managers
Question of the day: Can AI do all your social media marketing? While AI and programs such as ChatGPT have their merits, in the world of social media management, they fall short in some areas. At Legendary Social Media, we utilize AI as a valuable tool that supports...