our blog
Want to get Instagram Verified? Just pay for it
Do you have dreams of seeing a blue checkmark next to your Instagram handle? You might just be in luck – there’s a new way to get Instagram verified. You know Twitter Blue, the premium subscription service Elon Musk introduced on Twitter? Well, it looks...
The 4 most important ways email marketing helps your business grow
In this digital age, businesses of all sizes are searching for effective and affordable ways to connect with their customers. Email marketing has emerged as a proven strategy that can help businesses build stronger relationships with their customers, foster loyalty,...
Here is why video marketing is key to social media growth
It's time to step out of the shadows and into the spotlight with video marketing! Get ready to captivate your audience, tickle their funny bones and take your social media presence to the next level. Unless you’ve been hiding under a rock, you probably already...
Do you REALLY need to blog for your business? (And if so, how often?)
Today, we're talking about the unsung heroes of the digital marketing world: blog posts. Yes, those written pieces that you may have previously thought were only for amateur foodies and cat-loving millennials. But don't be fooled, they're actually...
The 7 reasons we only use Klaviyo for our clients’ email marketing
As digital marketing experts, we've worked with several email marketing tools and platforms. However, one platform that has consistently delivered great results for our clients is Klaviyo. In this blog, we'll share the 7 reasons why we only use Klaviyo for our...
How does the TikTok algorithm work in 2023?
If you're using TikTok for marketing, you're probably looking for ways to gain traction on the platform. How do you get more views and followers on TikTok? And more importantly, how do you get more people to discover your content in the first place? Understanding how...
Here’s what happened when Sprout Social tested TikTok strategies
TikTok is the most downloaded app in the world and is a popular platform for creators and communities. However, many brands are still hesitant to join TikTok. Sprout Social, a social media company, decided to test TikTok as a marketing channel to increase awareness...
How does the Instagram algorithm work in 2023?
Instagram is still one of the most popular social media platforms, with over 1 billion monthly active users. As such, understanding how the Instagram algorithm works is crucial for businesses and brands looking to reach and engage with their target audience on the...
Should brands still use influencers in 2023?
The world of influencer marketing has exploded over the past decade, with brands of all sizes and industries turning to social media influencers to reach their target audiences. The industry has grown by over 800% since 2016, and shows no signs of slowing down in...
Why video is a must on social media
In recent years, video content has exploded in popularity on social media. More and more businesses are using video to promote their products and services, and it's easy to see why. Video is engaging, attention-grabbing, and can be a highly effective way to connect...
How do TikTok hashtags work in 2022?
Though the era of using #hashtags for #every other #word has decreased significantly, hashtags are coming back in a big way on TikTok. TikTok hashtags are an excellent way for users to discover your videos but perhaps even more importantly, they help categorize...
How to target your competitors’ audiences with Facebook Ads
Facebook ads are a powerful way of reaching new customers and can drive real results for your business. >> READ: 7 tips for successful Facebook Ads campaigns Knowing how to target the right audience is key for your ads’ performance, and looking...