meet the team
The trust we’ve earned from our clients stems From who we are, as much as what we do.
erin reynel
president, founder & strategist
Former journalist and world traveller turned two-time mom and entrepreneur. Lives with a crippling coffee addiction, unrealistic marathon-running goals, and a spidey-sense for winning ad copy.
michelle hughes
content manager
Queen of the meme. Lover of puns. Strongly believes there isn’t anything you can’t learn on YouTube. Consumes podcasts like nobody’s business. Enjoys creating captivating content and long walks on the beach.
andres torres
digital marketing manager
A not-so-secret superfan of Chandler Bing, avid foodie and data-driven numbers guy. Can be found watching Friends (again) on the weekends, or biking to make up for his foodie habits. Driven by data analysis and loves digging into performance metrics.
bianca so
social media manager
Volunteering powerhouse who embodies self-care and living with true purpose – daily. Loves guitar jam sessions and karaoke parties. Wouldn’t function without cringe-worthy reality TV and too much caffeine.
dayna finkelstein
social media manager
Your go-to source for the DL on where to buy top-notch baggy vintage tees. Can be found performing heels dance whenever she’s not supporting the city’s drag scene. Active intersectional feminist and talented photographer.
lisa evans
social media manager
Good vibes only here! An internet pop culture fanatic with a severe distaste for city gridlock. When she’s not trying the latest TikTok DIY trend, you can find her chasing strangers’ dogs to pet them with a cold brew in hand, or honing her Bob Ross skills at the easel.
claire roy
sales director
Believer that every business needs a strong online brand presence. Loves to learn about new people and businesses. Celebrates when clients win! Secretly wishes holiday decor could stay up year-round, mama of two sweet girls, juggler of life making it beautiful along the way.
shannon dcunha
digital marketing assistant
Utter adventure & experience junkie – hailing from Kuwait, then Mumbai, you’ll find him biking, sampling exotic foods, getting his Bachata on or planning a road trip when he’s not analyzing data to drive better performance out of digital ad campaigns.
madeline mclean
intern
Poli Sci grad from Queen’s University turned marketing whiz, with a special knack for quirky TikTok vids. Avid skier, hiker, biker and general outdoor junkie with a mad passion for binging Architectural Digest house tours on YouTube.