our blog
3 ways to be more efficient by combining social media management & content creation teams
In the dynamic world of digital marketing, efficiency is key. For brands looking to streamline their online presence, combining social media management and content creation into a single, cohesive team offers a strategic advantage. Here are three ways combining these...
Legendary just won awards in these 2 categories
We're thrilled to announce that Legendary has sealed awards in two distinguished categories at the Web Excellence Awards! But what exactly are the Web Excellence Awards and how are the winners chosen? Let's dive into the essence of these awards and explore our...
5 of the best videos our Legends created in 2024 so far
2024's already buzzing with some of the coolest videos we've whipped up here at Legendary and we're barely into Q2! The Legends have been busy, blending creativity with strategy to cook up some real eye-candy for our clients and we've got a mix that's too good not to...
Essential Email Marketing Metrics to Track in 2024
In the landscape of email marketing, there have been new challenges and opportunities, especially with the latest iOS updates impacting traditional metrics like open rates. For marketers, this highlights the need for a more nuanced approach to evaluating the success...
The sales funnel is dead in 2024 & what to do about it
Throw your sales funnel out the window. The traditional sales funnel is broken. Gen Z in particular – but also shifts in consumer behaviour as a whole in a post-COVID world – are reshaping the way brands interact with their audiences, ushering in a new era of...
Is TikTok’s Rapid Growth Hitting a Wall? The Surprising Impact of TikTok Shop on User Engagement in 2024
TikTok's meteoric rise has been a focal point for brands and marketers alike. With its unparalleled growth in downloads and consumer spending throughout 2023, the platform seemed unstoppable. However, as we begin 2024, a new narrative is emerging, suggesting a...
Boost Your Ad Results: Meta Unveils Game-Changing ‘Engaged View’ Conversion Tracking
In a move set to redefine social media marketing, Meta has introduced a revolutionary feature: 'Engaged View' conversion tracking. This latest innovation marks a significant shift in how marketers can measure and understand the...
Facebook Surges Past 3 Billion Users in Its 20th Year – What’s the Secret?
As Facebook marks its 20th year, the narrative surrounding its supposed decline couldn't be further from the truth. Bucking the trend of naysayers, Facebook has not only maintained its relevance but has also seen its monthly active users surge past the 3 billion mark....
Which metrics we track to measure the performance of organic social for our clients
In the realm of organic social media, understanding which metrics to track can be the key to unlocking your brand’s true potential. Legendary Social Media is a leading social media agency and we focus on specific Key Performance Indicators (KPIs) that reveal the...
Are your online ads actually profitable? Here’s how to know in 2024
2024 is a fast-paced digital world and because of this, we want to help increase the profitability of your online ads. With the digital landscape constantly evolving, businesses like yours need to stay ahead of the curve to ensure your advertising efforts are yielding...
Which metrics matter (and which ones don’t) to measure the performance of your ads in 2024?
In the ever-evolving world of digital marketing, it’s important to understand which metrics truly matter for your ad performance. As an expert digital marketing agency, we are here to help you understand the key metrics that can make or break your digital ad campaigns...
How to streamline your omni-channel marketing strategy for 2024
In the fast-paced digital world of 2024, omni-channel marketing has become a crucial strategy for brands aiming to thrive. Unlike multi-channel marketing, which operates channels in silos, omni-channel marketing creates a seamless, integrated experience across various...