In the realm of organic social media, understanding which metrics to track can be the key to unlocking your brand’s true potential. Legendary Social Media is a leading social media agency and we focus on specific Key Performance Indicators (KPIs) that reveal the effectiveness of our clients’ social media strategies. We are here to reveal which KPIs matter and explore additional metrics like video views and follower count, which also play a crucial role in organic social.
Engagement Rate is the Heartbeat of Your Content
The first metric we prioritize is engagement rate. Why? Because it’s the pulse of your social media presence. Engagement rate measures how the people who see your content interact with it – through likes, comments, shares and saves. A high engagement rate indicates that your content is striking a chord with your viewers. It’s not just about putting content out there; it’s about creating content that resonates, engages and invites conversation. This focus on quality content ensures that your brand maintains a meaningful and impactful presence on social platforms.
Impressions Measures Your Brand’s Reach
The second key metric is impressions. This is all about visibility – how many times your content is seen. Tracking impressions gives you insight into the reach of your content and by extension, your brand. It’s crucial for companies where brand awareness is a goal. Higher impressions mean that your content is gaining traction and reaching a wider audience, which amplifies your brand’s voice in the crowded social media landscape.
Video Views Takes a Deeper Look at Engagement
Video views are particularly important for content in video format. Similar to impressions, this metric specifically tracks how many times your videos, Reels and TikToks have been viewed. In an era where video content is king, understanding how your videos perform can offer deeper insights into audience preferences and engagement levels. If your videos garner high views, they are likely hitting the mark in terms of relevance and appeal.
Follower Count is a Vanity Metric with Nuance
While follower count is often dubbed a vanity metric, it still holds value, especially considering how challenging it is to grow followers organically in recent years. A growing follower count can be a sign of effective content strategy and brand appeal. However, it’s important to focus on the quality of followers over quantity. Engaged, genuine followers who are interested in your brand are far more valuable than a large number of disengaged ones.
Why Do These Metrics Matter?
These metrics provide a comprehensive view of your organic social media performance. Here’s why they are crucial:
Engagement Rate: High engagement means the people who view your content find it valuable, entertaining or thought-provoking. It’s a direct indicator of content quality and audience relevance.
Impressions: This metric helps in measuring the success of your brand awareness strategies. It’s essential for evaluating how far your content is reaching in the digital world.
Video Views: With the increasing dominance of video content, tracking views helps in understanding what type of video content works best for your audience.
Follower Count: Despite being a metric that doesn’t matter as much, an increasing follower count, particularly when paired with high engagement, indicates healthy brand growth and content effectiveness.
Tracking the Right Metrics for Success
Looking for success? Make sure to track your media metrics! By focusing on engagement rate, impressions, video views and follower count, you will gain valuable insights into the effectiveness of our organic social strategies. These metrics help in fine-tuning content to resonate with the audience, expanding brand reach and ultimately achieving the social media goals of your clients.
At Legendary Social Media, we’re committed to not just tracking these metrics but also interpreting them to craft strategies that drive real results. If you’re looking to elevate your organic social media presence, reach out to us for a tailored approach that aligns with your brand’s goals and audience.
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