If you are using TikTok as a platform for marketing your brand, it is important to understand the TikTok algorithm and how it works in 2022. Understanding the TikTok algorithm will help you gain views and followers, providing more awareness of your brand.
Here’s a breakdown of how the TikTok algorithm works:
The TikTok algorithm explained
First of all, what is the TikTok algorithm?
The TikTok algorithm is a system in place to personalize recommendations for each TikTok user. The algorithm benefits each user as it shows them what they want to see, based on their personal interests.
TikTok uses the first few videos watched on your For You page and will create a feed of content that matches what you have watched in the past.
This is completely personalized to you. What you see might not be what your friend sees, because of how hard the algorithm works to make sure you are engaged, and seeing videos that are relatable to you, will make you laugh, or make you want to send to content to your friends.
How does the TikTok algorithm work?
How does TikTok follow all viewers’ interests and know which content to recommend? The algorithm takes a few things into consideration when deciding what viewers might like:
User Interactions and behaviours
TikTok uses a ranking system based on behavioural signals. Here is what TikTok looks at when considering what to show you:
- Video likes and shares
- Accounts followed
- Comments posted
- Content created
- Videos watched
- Favourited videos
This information is used to help guide the algorithm toward what videos you like to watch and which creators you enjoy. Essentially, if you are watching videos you like, and commenting on videos you enjoy, TikTok will use that information to create your For You page. It is important to interact with videos you like to help TikTok understand your interests.
Video information for discoverable content
The information found on videos such as captions, hashtags and sounds help the algorithm understand how to show you content. TikTok will use all of this information to create your For You page, so you will enjoy what is being shown, and will continue scrolling.
Device and account indicators
TikTok will also take into account specific settings on the account to determine what you want to see. What TikTok looks at is:
- Country settings
- Language preferences
- Device type
- Category selection
Even though this is a factor the algorithm takes into consideration when choosing your content, this is not the main factor it uses because users don’t actively confirm these preferences. TikTok is more interested in what videos you watch, what sounds you enjoy and what hashtags you engage with.
If you are interested in creating TikToks for your brand, visit our Reels & TikTok Content Creators page for how we create Tiktok videos that cater to brands’ unique needs.
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